Bachelor of Global Business and Digital Arts

Waterloo, Ontario

 

INTAKE: September

Program Overview

The Bachelor of Global Business and Digital Arts (GBDA) program at the University of Waterloo in Canada is an innovative and interdisciplinary program that combines business, design, and technology. It equips students with the skills and knowledge needed to thrive in the digital economy. 

The GBDA program offers a comprehensive and hands-on education that prepares students for careers in the global business and digital arts industries. The program integrates business principles, digital media, design thinking, and project management to foster a holistic understanding of the digital landscape. Students learn how to leverage technology and creativity to solve real-world business challenges.

Curriculum:

  1. Business Foundations: Students gain a solid foundation in business concepts, including accounting, marketing, finance, and entrepreneurship. They develop critical thinking and problem-solving skills, as well as an understanding of global business practices.

  2. Digital Media and Design: The curriculum emphasizes digital media production, graphic design, web development, user experience design, and multimedia storytelling. Students learn to create engaging digital content and develop user-centered design solutions.

  3. Technology and Innovation: The program explores emerging technologies, such as artificial intelligence, virtual reality, data analytics, and e-commerce. Students learn to leverage these technologies to drive innovation, enhance customer experiences, and create digital business strategies.

  4. Professional Skills Development: The GBDA program focuses on developing essential professional skills, including communication, teamwork, project management, and leadership. Students engage in collaborative projects and gain practical experience working in cross-functional teams.

  5. Industry Connections: The program fosters strong industry connections through guest lectures, industry partnerships, and networking events. Students have opportunities to work on real-world projects, engage with industry professionals, and build a professional network.

  6. Elective Courses: The curriculum offers a range of elective courses that allow students to tailor their learning based on their interests and career goals. Elective options may include courses in digital marketing, branding, data visualization, game design, and social media strategy.

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Location

Waterloo, Ontario

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Score

IELTS 6.5

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Tuition Fee

CAD 45000

Application Fees : CAD$ 251

Undergraduate Entry Requirements:

  1. Academic Achievement: International students applying for undergraduate programs at the University of Waterloo are generally expected to have a minimum academic achievement of 80% or above in their secondary school studies. This percentage may vary depending on the program and competition.

  2. English Language Proficiency:  The accepted English language tests and their minimum score requirements are as follows:

    • IELTS: Overall score of 6.5 with no band less than 6.5 in writing, 6.0 in reading, 6.0 in listening, and 6.5 in speaking.
    • TOEFL: Minimum score of 90 on the Internet-based Test (iBT).
    • PTE: Minimum score of 63.
    • DET (Duolingo English Test): Minimum score of 120.

It is important to note that meeting the minimum entry requirements does not guarantee admission to the University of Waterloo. The university receives a large number of applications and admission decisions are based on a holistic assessment of various factors, including academic performance, test scores, personal statements, and letters of recommendation.

The University of Waterloo offers several scholarships and financial aid options to support international students in their academic journey. These scholarships recognize academic excellence, leadership potential, and contributions to the community. 

  1. International Master's Award of Excellence: This scholarship is available to international students entering a research-based master's program. It provides funding of up to $2,500 per term for a maximum of five terms.

  2. Ontario Graduate Scholarship (OGS): The OGS is a merit-based scholarship available to domestic and international students pursuing a graduate degree at the University of Waterloo. The scholarship provides funding of up to $15,000 per year for a maximum of two or three years, depending on the program.

  3. President's Scholarship of Distinction: This prestigious scholarship is awarded to top international students entering an undergraduate program at the University of Waterloo. The scholarship covers full tuition for up to four years of study.

  4. International Student Entrance Scholarships: These scholarships are available to high-achieving international students applying for undergraduate programs. The value of the scholarships varies and is renewable for up to four years, based on academic performance.

  5. Faculty-specific Scholarships: Various faculties at the University of Waterloo offer scholarships specifically for international students. These scholarships are based on academic achievement, leadership potential, and involvement in extracurricular activities within the respective faculty.

  6. Donor-funded Scholarships: The university receives generous contributions from donors, which are used to establish scholarships for international students. These scholarships may have specific eligibility criteria and application processes.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary. To apply for scholarships, international students are typically required to submit an application for admission to the university. Some scholarships may have additional application requirements, such as essays or reference letters. It is important to carefully review the scholarship information and follow the application instructions provided.

The Bachelor of Global Business and Digital Arts (GBDA) program at the University of Waterloo in Canada offers a wide range of career prospects for graduates. This interdisciplinary program equips students with a unique combination of business, design, and technology skills, making them well-prepared for the demands of the global digital economy.

  1. Digital Marketing Specialist: Graduates can pursue careers in digital marketing, helping businesses build their online presence, develop digital marketing strategies, and create engaging content for various digital platforms. They possess a deep understanding of consumer behavior, data analytics, and social media marketing.

  2. User Experience (UX) Designer: With their strong design and technology skills, GBDA graduates can work as UX designers, creating user-centered digital experiences. They understand the importance of usability, accessibility, and aesthetics, and can design intuitive and visually appealing interfaces for websites, mobile apps, and other digital products.

  3. Brand Manager: GBDA graduates are equipped to work as brand managers, responsible for developing and maintaining a brand's identity and reputation in the digital landscape. They have a solid understanding of branding strategies, consumer insights, and market trends, and can effectively position and communicate a brand's values and messaging.

  4. Project Manager: The program prepares students for project management roles, where they can oversee the development and implementation of digital projects. They have the skills to manage timelines, budgets, and resources, while coordinating with cross-functional teams to ensure successful project delivery.

  5. Digital Entrepreneur: GBDA graduates have the entrepreneurial mindset and skills to start their own digital ventures. With their business acumen, creative thinking, and technological know-how, they can identify opportunities in the digital market and develop innovative business ideas, products, or services.

  6. E-commerce Specialist: Graduates can pursue careers in e-commerce, working with businesses to develop and manage their online sales channels. They have a deep understanding of e-commerce platforms, online payment systems, digital security, and customer experience optimization.

  7. Digital Consultant: With their broad knowledge of business, design, and technology, GBDA graduates can work as digital consultants, helping organizations adapt to the digital transformation. They can provide strategic advice on digital strategies, innovation, and technology adoption to improve business performance.

  8. Content Creator/Strategist: Graduates can work as content creators or strategists, producing engaging and compelling digital content across various platforms. They have the skills to develop content strategies, create multimedia content, and analyze content performance to drive audience engagement.


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