MSc Events Management With Placement
The MSc Events Management program at Bournemouth University is specifically designed to...
MSc Marketing Management With Placement (Digital)
Bournemouth
INTAKE: Jan & Sept
Program Overview
The MSc Marketing Management with Placement (Digital) program at Bournemouth University is designed to provide students with a solid foundation in marketing principles while specializing in digital marketing strategies. This program combines theoretical knowledge, practical applications, and industry experience through a placement opportunity, enabling students to develop a comprehensive understanding of digital marketing and its practical implementation.
-
Core Marketing Principles: The program covers core modules that provide students with a thorough understanding of marketing concepts, including consumer behavior, marketing strategy, market research, branding, and marketing communications. This foundation ensures students have a well-rounded understanding of marketing principles before delving into digital marketing.
-
Digital Marketing Fundamentals: The program offers specialized modules that focus on digital marketing essentials. Students learn about social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, email marketing, web analytics, and digital campaign management. These modules equip students with the necessary knowledge and skills to effectively implement digital marketing strategies.
-
Practical Application through Placement: One of the highlights of the program is the placement opportunity, which allows students to gain hands-on experience in a real-world digital marketing setting. The placement enables students to apply their knowledge, skills, and strategies in a professional environment, gaining invaluable practical experience and industry insights.
-
Industry Engagement: Bournemouth University fosters strong connections with industry professionals, ensuring students benefit from guest lectures, workshops, and networking events. These interactions provide students with insights into the latest industry trends, best practices, and real-world case studies, enhancing their understanding of the digital marketing landscape.
-
Digital Analytics and Measurement: The program emphasizes the importance of data-driven decision-making in digital marketing. Students learn how to use analytics tools, interpret data, and make strategic decisions based on insights obtained from digital analytics. This knowledge enables students to optimize marketing campaigns and measure their effectiveness.
-
Digital Strategy and Planning: The program focuses on developing students' strategic thinking and planning skills in the digital marketing context. Students learn how to develop comprehensive digital marketing strategies, set objectives, allocate resources, and evaluate the success of their strategies.
-
Professional Development: Bournemouth University emphasizes the development of professional skills that are highly sought-after in the digital marketing industry. Students enhance their communication, teamwork, problem-solving, and project management skills, ensuring they are well-equipped to excel in their future careers.
Location
Bournemouth
Score
IELTS 6.5
Tuition Fee
£ 15750
Postgraduate Programs:
- Academic Qualifications: International students applying for postgraduate programs should have obtained a minimum of 65% or above in their previous academic qualifications, such as a bachelor's degree or equivalent. Some programs may have specific subject-related requirements, so it is essential to review the course details.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 79, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 58 with no individual score below 51.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Bournemouth University.
- BU International Partnership Scholarships: Bournemouth University has established partnerships with various educational institutions worldwide. Through these partnerships, the university offers a number of scholarships to students from partner institutions. These scholarships provide partial tuition fee waivers, enabling students to pursue their chosen undergraduate or postgraduate programs at Bournemouth University.
- BU International Postgraduate Scholarship: For international students pursuing postgraduate programs, Bournemouth University offers the BU International Postgraduate Scholarship. This scholarship is available to students applying for a full-time taught postgraduate program and provides a significant reduction in tuition fees. The scholarship is awarded based on academic excellence and other factors determined by the university.
- BU Sport Scholarship: Bournemouth University recognizes the importance of sports and supports talented athletes through the BU Sport Scholarship. This scholarship is available to both undergraduate and postgraduate international students who have demonstrated outstanding sporting abilities. The scholarship provides financial support, access to sports facilities, coaching, and other resources to help athletes balance their academic and sporting commitments.
- External Scholarships and Funding Opportunities: In addition to the scholarships offered directly by Bournemouth University, international students can explore external funding options. There are various organizations, government bodies, and foundations that provide scholarships and financial support to international students pursuing higher education. Bournemouth University assists students in identifying and applying for these external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the MSc Marketing Management with Placement (Digital) program from Bournemouth University have excellent career prospects in the digital marketing industry.
-
Digital Marketing Manager: Graduates can pursue roles as digital marketing managers, responsible for developing and implementing digital marketing strategies, managing online campaigns, and driving brand awareness and customer engagement.
-
Social Media Manager: Graduates can work as social media managers, overseeing social media marketing initiatives, creating engaging content, and managing online communities to enhance brand presence and interact with target audiences.
-
SEO Specialist: Graduates can specialize in search engine optimization (SEO), helping businesses improve their online visibility and organic search rankings through keyword research, website optimization, and link building strategies.
-
Digital Analyst: Graduates can pursue careers as digital analysts, analyzing data and metrics to evaluate the performance of digital marketing campaigns, identify trends, and provide insights for optimization and strategic decision-making.
-
E-commerce Manager: Graduates can explore opportunities as e-commerce managers, responsible for managing online sales platforms, optimizing user experience, and implementing digital marketing strategies to drive online revenue.
-
Digital Marketing Consultant: Graduates can work as independent consultants, providing expertise and guidance to businesses on digital marketing strategies, helping them achieve their marketing goals.
