MSc Events Management With Placement
The MSc Events Management program at Bournemouth University is specifically designed to...
MSc Marketing Management
Bournemouth
INTAKE: Jan & Sept
Program Overview
The MSc Marketing Management program at Bournemouth University is designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices. The program combines academic theory with practical application, enabling students to develop a strong foundation in marketing and gain insights into the latest trends and challenges in the industry.
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Core Marketing Modules: The program covers a wide range of core modules that delve into various aspects of marketing, including marketing strategy, consumer behavior, market research and analysis, digital marketing, branding, and marketing communications. These modules equip students with a deep understanding of marketing concepts and tools necessary for effective decision-making in the field.
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Practical Skills Development: Bournemouth University places a strong emphasis on practical skills development. The program incorporates real-world case studies, industry projects, and simulations to provide students with hands-on experience in marketing activities. Students develop skills in market research, data analysis, campaign planning, digital marketing techniques, and brand management.
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Industry Engagement: Bournemouth University maintains strong ties with the marketing industry, offering students numerous opportunities for industry engagement. Guest lectures, networking events, and industry-led projects provide students with insights into current industry practices and enable them to build valuable professional networks.
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Specialization Options: The MSc Marketing Management program offers students the flexibility to specialize in specific areas of marketing based on their interests and career goals. Specialization options may include digital marketing, brand management, international marketing, or marketing analytics. The specialization allows students to deepen their knowledge and expertise in their chosen area.
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Integrated Placement Year: Bournemouth University recognizes the importance of practical experience in shaping successful marketing professionals. The program includes an integrated placement year, where students have the opportunity to apply their knowledge and skills in a real-world marketing environment. This placement year enhances students' employability and provides invaluable industry experience.
Location
Bournemouth
Score
IELTS 6.5
Tuition Fee
£ 15750
Postgraduate Programs:
- Academic Qualifications: International students applying for postgraduate programs should have obtained a minimum of 65% or above in their previous academic qualifications, such as a bachelor's degree or equivalent. Some programs may have specific subject-related requirements, so it is essential to review the course details.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 79, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 58 with no individual score below 51.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Bournemouth University.
- BU International Partnership Scholarships: Bournemouth University has established partnerships with various educational institutions worldwide. Through these partnerships, the university offers a number of scholarships to students from partner institutions. These scholarships provide partial tuition fee waivers, enabling students to pursue their chosen undergraduate or postgraduate programs at Bournemouth University.
- BU International Postgraduate Scholarship: For international students pursuing postgraduate programs, Bournemouth University offers the BU International Postgraduate Scholarship. This scholarship is available to students applying for a full-time taught postgraduate program and provides a significant reduction in tuition fees. The scholarship is awarded based on academic excellence and other factors determined by the university.
- BU Sport Scholarship: Bournemouth University recognizes the importance of sports and supports talented athletes through the BU Sport Scholarship. This scholarship is available to both undergraduate and postgraduate international students who have demonstrated outstanding sporting abilities. The scholarship provides financial support, access to sports facilities, coaching, and other resources to help athletes balance their academic and sporting commitments.
- External Scholarships and Funding Opportunities: In addition to the scholarships offered directly by Bournemouth University, international students can explore external funding options. There are various organizations, government bodies, and foundations that provide scholarships and financial support to international students pursuing higher education. Bournemouth University assists students in identifying and applying for these external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the MSc Marketing Management program from Bournemouth University have excellent career prospects in the dynamic field of marketing.
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Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing and implementing marketing strategies, managing marketing campaigns, and analyzing market trends to drive business growth.
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Digital Marketing Specialist: Graduates can specialize in digital marketing, working in roles focused on online marketing channels, such as social media marketing, search engine optimization (SEO), search engine marketing (SEM), and content marketing.
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Brand Manager: Graduates can work as brand managers, responsible for developing and managing brand identities, positioning strategies, and brand communication activities.
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Market Research Analyst: Graduates can pursue careers as market research analysts, conducting research and analysis to gather consumer insights, evaluate market trends, and support decision-making processes.
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Advertising Account Manager: Graduates can work in advertising agencies as account managers, liaising with clients, developing advertising campaigns, and managing client relationships.
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Product Manager: Graduates can explore opportunities as product managers, responsible for developing and launching new products or managing existing product portfolios.
