MSc Accounting and Finance
The MSc Accounting and Finance program at the University of Greenwich is designed to pr...
MBA Marketing Management
Greenwich Campus
INTAKE: September
Program Overview
The MBA Marketing Management program at the University of Greenwich is designed to provide students with a strong foundation in general business management while also focusing on the specialized knowledge and skills required for successful marketing careers. This program equips students with the strategic thinking, analytical abilities, and marketing expertise needed to excel in today's dynamic business environment.
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Core Business Foundations: The program covers essential business disciplines, including finance, accounting, economics, and strategic management. Students gain a comprehensive understanding of core business functions to effectively manage marketing initiatives within an organizational context.
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Marketing Strategy: The program emphasizes strategic marketing planning and analysis. Students learn how to develop marketing strategies that align with organizational goals, identify target markets, analyze consumer behavior, and create value propositions to gain a competitive advantage.
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Integrated Marketing Communications: The program focuses on integrated marketing communications, including advertising, public relations, digital marketing, and branding. Students explore various channels and tactics to effectively reach target audiences and convey consistent brand messages.
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Market Research and Analytics: The program covers market research techniques, data analysis, and consumer insights. Students learn how to gather and interpret market data to make informed marketing decisions and develop customer-centric strategies.
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Digital Marketing and Social Media: Recognizing the growing importance of digital platforms, the program explores digital marketing strategies, social media marketing, and e-commerce. Students gain practical skills in leveraging digital technologies to engage audiences, drive customer acquisition, and enhance brand presence.
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Product and Service Innovation: The program explores product and service development, innovation management, and new product launch strategies. Students learn how to identify market opportunities, conduct feasibility studies, and manage the innovation process to drive business growth.
Location
Greenwich Campus
Score
IELTS 6.5
Tuition Fee
£ 16000
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 87, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 76 with no individual score below 59.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Greenwich offers a range of scholarships and financial support options to assist students in their academic journey. These scholarships are designed to recognize academic excellence, support talented students, and provide financial assistance to those who need it.
- Vice-Chancellor's Scholarship: This scholarship is available to high-achieving undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £5,000.
- International Scholarship: The International Scholarship is aimed at international students applying for undergraduate or postgraduate programs at the University of Greenwich. It offers a tuition fee discount of up to £3,000.
- Sports Scholarships: The university provides Sports Scholarships to talented student-athletes who excel in their chosen sport. These scholarships offer a combination of financial support, access to training facilities, coaching, and other support services.
- Alumni Discount: The University of Greenwich offers an Alumni Discount for postgraduate students who have previously completed a degree at the university. This discount provides a reduction in tuition fees for eligible students.
- External Scholarships:The University of Greenwich provides information and support to students who wish to apply for external scholarships, grants, and funding opportunities offered by external organizations and foundations.
Graduates of the MBA Marketing Management program from the University of Greenwich have excellent career prospects in diverse industries and organizations.
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Marketing Manager: Graduates can pursue marketing management roles, overseeing marketing strategies, developing marketing plans, and managing marketing teams to achieve business objectives.
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Brand Manager: Graduates can specialize in brand management, responsible for developing and managing brand identity, brand positioning, and brand equity to enhance customer loyalty and drive market share.
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Digital Marketing Manager: Graduates can focus on digital marketing, leading digital marketing campaigns, managing online presence, and utilizing digital analytics to optimize marketing performance.
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Market Research Analyst: Graduates can work as market research analysts, conducting market research studies, analyzing consumer trends, and providing insights to support marketing decision-making.
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Advertising and Promotion Manager: Graduates can pursue careers in advertising and promotion, developing and implementing advertising campaigns, managing media relationships, and measuring campaign effectiveness.
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Product Manager: Graduates can work as product managers, responsible for managing the entire product lifecycle, conducting market research, developing pricing strategies, and overseeing product launches.
