MA Strategic Advertising and Marketing Communications

Greenwich Campus

 

INTAKE: September

Program Overview

The MA Strategic Advertising and Marketing Communications program at the University of Greenwich is designed to equip students with the knowledge and skills necessary to excel in the ever-evolving field of advertising and marketing. This program focuses on developing strategic thinking, creative problem-solving, and effective communication techniques to drive successful marketing campaigns and build strong brands.

  1. Strategic Advertising and Marketing: The program delves into the core principles of advertising and marketing, providing students with a comprehensive understanding of strategic planning, consumer behavior analysis, brand management, and campaign development. Students learn how to create persuasive advertising messages and design effective marketing strategies that resonate with target audiences.

  2. Integrated Marketing Communications: The program emphasizes the importance of integrated marketing communications, equipping students with the skills to harmonize various marketing channels and tactics. Students explore the integration of traditional advertising methods, digital marketing techniques, social media campaigns, public relations, and experiential marketing to create cohesive and impactful communication plans.

  3. Creative Thinking and Innovation: The program fosters creative thinking and encourages students to develop innovative approaches in advertising and marketing communications. Students learn how to generate original ideas, craft compelling visual and written content, and employ storytelling techniques to engage and captivate audiences.

  4. Consumer Insights and Market Research: The program equips students with the ability to analyze consumer insights and conduct market research. Students learn how to gather and interpret data, identify consumer preferences and trends, and use market research findings to inform strategic decision-making and campaign development.

  5. Digital Advertising and Analytics: Recognizing the growing significance of digital platforms in advertising and marketing, the program focuses on digital advertising strategies, search engine marketing, social media advertising, and analytics. Students learn how to leverage digital tools and platforms to target specific audiences, measure campaign effectiveness, and optimize advertising efforts.

Pollster Education

Location

Greenwich Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 17275

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 87, with at least 17 in Listening, Reading, Speaking, and Writing.
    • PTE Academic: A minimum overall score of 76 with no individual score below 59.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Greenwich offers a range of scholarships and financial support options to assist students in their academic journey. These scholarships are designed to recognize academic excellence, support talented students, and provide financial assistance to those who need it.

  1. Vice-Chancellor's Scholarship: This scholarship is available to high-achieving undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £5,000.
  2. International Scholarship: The International Scholarship is aimed at international students applying for undergraduate or postgraduate programs at the University of Greenwich. It offers a tuition fee discount of up to £3,000.
  3. Sports Scholarships: The university provides Sports Scholarships to talented student-athletes who excel in their chosen sport. These scholarships offer a combination of financial support, access to training facilities, coaching, and other support services.
  4. Alumni Discount: The University of Greenwich offers an Alumni Discount for postgraduate students who have previously completed a degree at the university. This discount provides a reduction in tuition fees for eligible students.
  5. External Scholarships:The University of Greenwich provides information and support to students who wish to apply for external scholarships, grants, and funding opportunities offered by external organizations and foundations.

Graduates of the MA Strategic Advertising and Marketing Communications program from the University of Greenwich have excellent career prospects in the dynamic advertising and marketing industry. 

  1. Advertising Account Management: Graduates can work in advertising agencies, managing client accounts, developing advertising strategies, and overseeing the execution of campaigns.

  2. Marketing Communications Management: Graduates can pursue roles in marketing communications departments of companies, developing and implementing integrated marketing communications strategies across various channels.

  3. Brand Management: Graduates can specialize in brand management, working closely with marketing teams to develop brand identities, positioning, and communication strategies.

  4. Digital Marketing: Graduates can enter the digital marketing field, focusing on areas such as social media marketing, content creation, search engine optimization, and data analytics.

  5. Market Research and Consumer Insights: Graduates can work in market research agencies or within organizations, conducting research, analyzing consumer behavior, and providing insights to inform marketing strategies.


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