MSc Accounting and Finance
The MSc Accounting and Finance program at the University of Greenwich is designed to pr...
Greenwich Campus
INTAKE: Jan & Sept
The MA Strategic Marketing program at the University of Greenwich is designed to equip students with advanced knowledge and practical skills in the field of strategic marketing. This program focuses on developing a deep understanding of marketing principles, consumer behavior, and strategic marketing planning to help students excel in the dynamic business environment.
Strategic Marketing Concepts: The program covers fundamental concepts and theories related to strategic marketing. Students gain insights into market analysis, segmentation, targeting, positioning, and marketing planning. They learn to formulate effective marketing strategies to achieve organizational goals and gain a competitive advantage.
Consumer Behavior Analysis: The program explores consumer behavior theories and research methodologies to understand how consumers make purchasing decisions. Students learn to analyze consumer trends, preferences, and motivations, enabling them to develop targeted marketing campaigns that resonate with the target audience.
Digital Marketing Strategies: The program emphasizes the importance of digital marketing in the contemporary business landscape. Students learn to leverage digital channels, such as social media, search engine marketing, and content marketing, to create impactful marketing campaigns and enhance brand visibility.
Brand Management: The program delves into the principles of brand management, including brand positioning, brand equity, and brand communication. Students learn how to develop and maintain strong brands, create brand identities, and effectively manage brand portfolios in a competitive market.
Marketing Analytics: The program introduces students to marketing analytics tools and techniques to analyze and interpret marketing data. Students learn how to measure marketing effectiveness, conduct market research, and make data-driven decisions to optimize marketing strategies.
Greenwich Campus
IELTS 6.5
£ 17275
Postgraduate Entry Requirements:
Students must provide:
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Greenwich offers a range of scholarships and financial support options to assist students in their academic journey. These scholarships are designed to recognize academic excellence, support talented students, and provide financial assistance to those who need it.
Graduates of the MA Strategic Marketing program from the University of Greenwich have diverse and promising career prospects in the field of marketing.
Marketing Manager: Graduates can pursue managerial roles in marketing departments, overseeing marketing campaigns, managing marketing budgets, and developing strategic marketing plans.
Digital Marketing Specialist: Graduates can excel in digital marketing roles, implementing and managing digital marketing campaigns, analyzing online consumer behavior, and leveraging digital platforms to drive brand engagement and customer acquisition.
Brand Manager: Graduates can work as brand managers, responsible for developing and executing brand strategies, managing brand portfolios, and ensuring brand consistency across various marketing channels.
Market Research Analyst: Graduates can pursue careers as market research analysts, conducting market research studies, analyzing market trends, and providing insights to support marketing decision-making and product development.
Marketing Consultant: Graduates can work as marketing consultants, offering strategic marketing advice and expertise to businesses across industries, helping them develop effective marketing strategies and achieve their marketing objectives.