MA Strategic Marketing

Greenwich Campus

 

INTAKE: Jan & Sept

Program Overview

The MA Strategic Marketing program at the University of Greenwich is designed to equip students with advanced knowledge and practical skills in the field of strategic marketing. This program focuses on developing a deep understanding of marketing principles, consumer behavior, and strategic marketing planning to help students excel in the dynamic business environment.

  1. Strategic Marketing Concepts: The program covers fundamental concepts and theories related to strategic marketing. Students gain insights into market analysis, segmentation, targeting, positioning, and marketing planning. They learn to formulate effective marketing strategies to achieve organizational goals and gain a competitive advantage.

  2. Consumer Behavior Analysis: The program explores consumer behavior theories and research methodologies to understand how consumers make purchasing decisions. Students learn to analyze consumer trends, preferences, and motivations, enabling them to develop targeted marketing campaigns that resonate with the target audience.

  3. Digital Marketing Strategies: The program emphasizes the importance of digital marketing in the contemporary business landscape. Students learn to leverage digital channels, such as social media, search engine marketing, and content marketing, to create impactful marketing campaigns and enhance brand visibility.

  4. Brand Management: The program delves into the principles of brand management, including brand positioning, brand equity, and brand communication. Students learn how to develop and maintain strong brands, create brand identities, and effectively manage brand portfolios in a competitive market.

  5. Marketing Analytics: The program introduces students to marketing analytics tools and techniques to analyze and interpret marketing data. Students learn how to measure marketing effectiveness, conduct market research, and make data-driven decisions to optimize marketing strategies.

Pollster Education

Location

Greenwich Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 17275

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 87, with at least 17 in Listening, Reading, Speaking, and Writing.
    • PTE Academic: A minimum overall score of 76 with no individual score below 59.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Greenwich offers a range of scholarships and financial support options to assist students in their academic journey. These scholarships are designed to recognize academic excellence, support talented students, and provide financial assistance to those who need it.

  1. Vice-Chancellor's Scholarship: This scholarship is available to high-achieving undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £5,000.
  2. International Scholarship: The International Scholarship is aimed at international students applying for undergraduate or postgraduate programs at the University of Greenwich. It offers a tuition fee discount of up to £3,000.
  3. Sports Scholarships: The university provides Sports Scholarships to talented student-athletes who excel in their chosen sport. These scholarships offer a combination of financial support, access to training facilities, coaching, and other support services.
  4. Alumni Discount: The University of Greenwich offers an Alumni Discount for postgraduate students who have previously completed a degree at the university. This discount provides a reduction in tuition fees for eligible students.
  5. External Scholarships:The University of Greenwich provides information and support to students who wish to apply for external scholarships, grants, and funding opportunities offered by external organizations and foundations.

Graduates of the MA Strategic Marketing program from the University of Greenwich have diverse and promising career prospects in the field of marketing. 

  1. Marketing Manager: Graduates can pursue managerial roles in marketing departments, overseeing marketing campaigns, managing marketing budgets, and developing strategic marketing plans.

  2. Digital Marketing Specialist: Graduates can excel in digital marketing roles, implementing and managing digital marketing campaigns, analyzing online consumer behavior, and leveraging digital platforms to drive brand engagement and customer acquisition.

  3. Brand Manager: Graduates can work as brand managers, responsible for developing and executing brand strategies, managing brand portfolios, and ensuring brand consistency across various marketing channels.

  4. Market Research Analyst: Graduates can pursue careers as market research analysts, conducting market research studies, analyzing market trends, and providing insights to support marketing decision-making and product development.

  5. Marketing Consultant: Graduates can work as marketing consultants, offering strategic marketing advice and expertise to businesses across industries, helping them develop effective marketing strategies and achieve their marketing objectives.


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