M.A. Journalism, Public Relations and New Media

Waco, Texas

 

INTAKE: Jan & Aug

Program Overview

Baylor University's M.A. in Journalism, Public Relations, and New Media is at the forefront of media education, embracing a convergence journalism model that reflects the evolving nature of the industry. The program provides a comprehensive education in media ethics and legal considerations, preparing students to navigate the complex ethical landscape of journalism and public relations. With a strategic communication focus, students develop the skills needed to plan and execute effective communication campaigns, leveraging both traditional and new media channels. The emphasis on digital storytelling and multimedia production ensures that graduates are well-equipped to thrive in the digital age of journalism. Additionally, the inclusion of a research and analysis component reflects Baylor's commitment to producing graduates with not only practical skills but also a deep understanding of the theoretical underpinnings of the field. Baylor's M.A. program in Journalism, Public Relations, and New Media is a dynamic and forward-thinking program that prepares individuals for success in the ever-evolving world of media and communication.

Curriculum:

  1. Convergence Journalism Focus: Baylor's M.A. program stands out for its convergence journalism approach, emphasizing the integration of traditional journalism, public relations, and new media. This prepares students to navigate the rapidly evolving media landscape where these disciplines intersect.

  2. Media Ethics and Law: The program places a strong emphasis on media ethics and legal considerations. Students gain a thorough understanding of the ethical responsibilities of journalists and public relations professionals, as well as the legal frameworks that govern media practices.

  3. Strategic Communication Planning: Baylor's M.A. program equips students with strategic communication skills, emphasizing the development of effective communication plans. This includes crafting messages, managing public relations campaigns, and leveraging new media for impactful storytelling.

  4. Digital Storytelling and Multimedia Production: With a focus on new media, the program ensures that students are proficient in digital storytelling and multimedia production. This includes training in video production, social media management, and other emerging digital communication tools.

  5. Research and Analysis Component: The program includes a research and analysis component, allowing students to delve into scholarly research in journalism and public relations. This cultivates critical thinking skills and prepares individuals for roles that require a deep understanding of industry trends.

Pollster Education

Location

Waco, Texas

Pollster Education

Score

IELTS: 7

Pollster Education

Tuition Fee

USD 27422

Postgraduate Entry Requirements:

  1. Academic Qualifications:

    • Prospective postgraduate international students are generally expected to hold a bachelor's degree with a minimum achievement of 70% or above.
       
  2. English Language Proficiency:

    • IELTS: An overall score of 7 with no individual band score less than 6.5.
    • TOEFL iBT: A minimum overall score of 100.
    • PTE: A score of 60.
    • DET (Duolingo English Test): A score of 125.
       
  3. WES or Spantran evaluation is required.

Scholarships for International Students

Baylor University recognizes the importance of providing financial assistance to international students and offers various scholarships to support their academic journey. It's important to note that scholarship availability and criteria may be subject to change, so prospective students are advised to check the official website and contact the admissions or financial aid office for the latest information. 

  1. Merit-Based Scholarships: Baylor University typically offers merit-based scholarships to international students based on their academic achievements, leadership qualities, and extracurricular involvement. These scholarships may vary in amount, and eligibility criteria often include academic excellence and standardized test scores.

  2. Need-Based Financial Aid: In addition to merit-based scholarships, Baylor University may provide need-based financial aid to international students who demonstrate financial need. To be considered for need-based aid, students often need to complete financial aid applications and provide documentation of their financial situation.

  3. International Student Scholarships: Baylor University may have specific scholarship programs designed exclusively for international students. These scholarships could cover a portion of tuition, fees, or living expenses, and the eligibility criteria may include academic performance, leadership, and community involvement.

  4. Departmental Scholarships: Some academic departments at Baylor University may offer scholarships to students within their specific fields of study. Prospective international students are encouraged to inquire with their intended academic departments about available scholarship opportunities.

  5. Athletic Scholarships: Baylor University is known for its strong athletic programs, and international student-athletes may have opportunities to receive athletic scholarships. These scholarships are typically awarded based on athletic talent and contributions to the university's sports teams.

  6. Private Scholarships: Baylor University encourages international students to explore private scholarship opportunities from external organizations, foundations, and government agencies. The university's financial aid office may provide guidance on external scholarship opportunities and application processes.

  7. Presidential Scholarship Program: Baylor University's Presidential Scholarship Program is a competitive scholarship initiative that may be available to international students. This program recognizes outstanding academic achievements and leadership qualities.

Baylor University's M.A. in Journalism, Public Relations, and New Media opens doors to dynamic and diverse career prospects in the ever-evolving field of media and communication. Graduates can embark on careers as multimedia journalists, public relations specialists, and digital media strategists, contributing to news outlets, organizations, and digital platforms. With a strong emphasis on new media, they are well-positioned for roles as content creators, social media managers, and digital marketing specialists, shaping online narratives and engaging with diverse audiences. The program's focus on strategic communication prepares individuals for corporate communication management roles, while those inclined towards analysis and research can contribute as media analysts. Baylor's M.A. program is a launchpad for graduates seeking impactful careers at the intersection of journalism, public relations, and new media.

  1. Multimedia Journalist: Graduates are well-suited for roles as multimedia journalists, contributing to news outlets and digital platforms. They leverage their skills in writing, video production, and new media to tell compelling stories in a dynamic media landscape.

  2. Public Relations Specialist: With a focus on public relations, individuals can pursue careers as PR specialists. They plan and execute strategic communication campaigns, manage media relations, and enhance the public image of organizations across various industries.

  3. Digital Media Strategist: The program equips graduates to become digital media strategists, guiding organizations in leveraging new media for effective communication. They develop and implement digital strategies, including social media management and online content creation.

  4. Content Creator/Producer: Graduates can explore roles as content creators or producers, working for media organizations, marketing agencies, or independently. They develop engaging content for diverse audiences, spanning written, visual, and multimedia formats.

  5. Corporate Communication Manager: Individuals may pursue careers as corporate communication managers, overseeing internal and external communication for businesses. They play a crucial role in maintaining a positive corporate image and managing crisis communication.

  6. Social Media Manager: With expertise in new media, graduates can excel in roles as social media managers. They develop and implement social media strategies, engage with online communities, and enhance brand visibility in the digital realm.

  7. Digital Marketing Specialist: The program prepares individuals for roles as digital marketing specialists, contributing to the growing field of digital advertising and marketing. Graduates understand how to effectively promote products or causes through online channels.

  8. Media Analyst/Researcher: Some graduates may choose to pursue careers as media analysts or researchers, providing valuable insights into media trends, audience behavior, and market dynamics. They contribute to data-driven decision-making in media organizations.


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