BSc (Hons) Business Management
The BSc (Hons) Business Management program provides a comprehensive introduction to the...
MA Luxury Brand Management - Extended Masters
London
INTAKE: Jan, May & Sept
Program Overview
The MA Luxury Brand Management – Extended Masters is structured over five semesters. The initial two semesters focus on enhancing subject knowledge in business and management, alongside developing study skills and English language proficiency, with English language constituting 35% of the course. Upon completion, students are expected to demonstrate English language skills at the CEFR B2 level (IELTS 6.5). Subsequent semesters delve into core modules covering business design, modeling, organizational transformation, change management, leadership, and evidence-based approaches to innovation. The curriculum also explores sustainability, social innovation, corporate responsibility, and the impact of emerging technologies on business transformation.
Curriculum: The curriculum is designed to provide a comprehensive understanding of the luxury landscape, including its territories, economics, design styles, and experiential influences. Students will develop frameworks for designing unique brand concepts and identities supported by branding strategies that generate commercial, social, and environmental value. The course also emphasizes defining 'future luxury' in the 21st century in terms of products, services, and experiences.
Research Focus: Ravensbourne University emphasizes a research-led and practice-based approach to management education. Students engage in practical research projects addressing current challenges in the creative economy and the fourth industrial revolution. Areas of focus include the integration of cognitive technologies, systems thinking, and the development of holistic, people-centered organizations. This research-centric approach ensures that graduates are equipped to anticipate and drive business change effectively.
Industry Engagement: The program boasts strong industry connections, offering students opportunities to collaborate with high-profile companies such as Apple, Barclays, the BBC, European Space Agency, Marks & Spencer, Museum of London, the Royal Shakespeare Company, and Samsung. These partnerships facilitate internships, live projects, and networking events, providing invaluable real-world experience and enhancing employability in roles such as design manager, brand strategist, and organizational development consultant.
Global Perspective: Recognizing the global nature of the luxury industry, the program incorporates international case studies and perspectives. The diverse student body further enriches the learning experience, fostering cross-cultural understanding and preparing graduates to navigate the complexities of the global market. The program's emphasis on sustainability, social innovation, and corporate responsibility underscores its commitment to developing leaders who can drive positive change worldwide.
Location
London
Score
IELTS: 6.5
Tuition Fee
£ 18000
Postgraduate Entry Requirements:
-
Educational Qualifications:
- Possession of a Bachelors degree (Professional) from an accredited university.
- Minimum overall average of 60% in the undergraduate degree.
-
English Language Proficiency:
- IELTS: Minimum overall score of 6.5, with no individual component below 6.
- TOEFL: Minimum overall score of 72, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: Minimum overall score of 50 with no individual score below 42.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Ravensbourne University London is dedicated to supporting the academic journey of international students through various scholarship opportunities. As Ravensbourne continues to empower the next generation of creative leaders, its scholarship programs play a pivotal role in ensuring that deserving international students have the opportunity to thrive in the vibrant and dynamic academic environment.
1. Vice-Chancellor's Excellence Scholarship: This prestigious scholarship is awarded to international students who have demonstrated outstanding academic achievements and leadership qualities. It covers a significant portion of the tuition fees for the duration of the student's program.
2. International Merit Scholarship: Designed to recognize and reward academic merit, the International Merit Scholarship is open to high-achieving international students across all disciplines. Successful applicants receive financial support to assist with tuition fees.
3. Global Future Scholarship: Ravensbourne is committed to nurturing future global leaders. The Global Future Scholarship is aimed at international students who exhibit exceptional potential and a commitment to making a positive impact in their chosen field. Recipients benefit from financial assistance and mentorship opportunities.
4. Cultural Diversity Scholarship: Acknowledging the importance of diverse perspectives in creative industries, Ravensbourne offers the Cultural Diversity Scholarship. This scholarship is open to international students who contribute to the cultural richness of the university community. It provides financial support to aid in the pursuit of academic goals.
5. Industry Engagement Scholarship: For students with a passion for industry collaboration, the Industry Engagement Scholarship encourages international students to actively participate in real-world projects and internships. This scholarship not only supports academic endeavors but also facilitates networking and career development.
Graduates of the MA Luxury Brand Management - Extended Masters program at Ravensbourne University London are poised for dynamic and rewarding careers in the ever-evolving luxury industry. The program's comprehensive curriculum and emphasis on practical skills development prepare students for a range of roles across the luxury brand landscape.The career prospects for graduates of the MA Luxury Brand Management - Extended Masters program at Ravensbourne University London are both diverse and promising.
Brand Manager for High-End Fashion Houses: Graduates are well-suited for roles as brand managers within renowned fashion houses, overseeing the development and execution of brand strategies. They play a pivotal role in maintaining the brand's identity, ensuring consistency, and driving market positioning.
Luxury Retail Management: With a deep understanding of the luxury market, graduates can pursue careers in luxury retail management. This includes managing flagship stores, developing customer experiences, and implementing strategies to enhance the overall retail environment.
Digital Marketing Strategist for Luxury Brands: In an era where digital presence is critical, graduates can excel as digital marketing strategists for luxury brands. They understand how to leverage digital channels, social media, and e-commerce to create compelling online brand experiences.
Luxury Brand Consultant: Armed with a broad skill set and a global perspective, graduates may choose to work as consultants, advising luxury brands on market trends, consumer behavior, and innovative strategies. They bring valuable insights to help brands navigate challenges and stay ahead in a competitive market.
Entrepreneur in Luxury Start-ups: The program's focus on entrepreneurial skills equips graduates to establish their own ventures in the luxury sector. Whether launching a new brand or offering specialized consultancy services, graduates can leverage their creative and strategic acumen to succeed as entrepreneurs.
Sustainability Officer for Luxury Brands: As sustainability becomes integral to the luxury industry, graduates may choose to specialize in roles focused on sustainable practices. They can contribute to the development and implementation of eco-friendly initiatives within luxury brands.
