BSc (Hons) Business Management
The BSc (Hons) Business Management program provides a comprehensive introduction to the...
MSc Digital Marketing - Extended Masters
London
INTAKE: Jan, May & Sept
Program Overview
The MSc Digital Marketing – Extended Masters program offers an in-depth exploration of the digital marketing landscape, equipping students with the knowledge and skills necessary to navigate and influence the rapidly evolving digital economy. The extended format includes a preparatory phase that focuses on developing academic competencies and language skills, followed by advanced modules covering strategic marketing, data analytics, social media trends, and innovative research practices. This structure is particularly beneficial for students seeking additional support as they transition into the rigorous demands of postgraduate education.
Curriculum: The curriculum is meticulously designed to blend theoretical insights with practical applications. In the initial stages, students engage in modules aimed at strengthening their academic writing, critical thinking, and research methodologies. As the program progresses, core modules delve into areas such as digital consumer behavior, digital marketing analytics, social media strategies, emerging technologies, and global marketing principles. A significant emphasis is placed on hands-on projects and collaborative learning, allowing students to apply their knowledge to real-world scenarios and develop a robust portfolio of work.
Research Focus: Ravensbourne University places a strong emphasis on research-led teaching, encouraging students to investigate contemporary issues and emerging trends within the digital marketing sphere. Areas of research interest include the impact of artificial intelligence on consumer behavior, the effectiveness of influencer marketing strategies, and the integration of immersive technologies like augmented and virtual reality in marketing campaigns. Students are supported in conducting independent research projects, fostering critical analysis and innovative thinking that contribute to the advancement of digital marketing practices.
Industry Engagement: A hallmark of the MSc Digital Marketing – Extended Masters program is its robust industry engagement. Ravensbourne University maintains strong connections with leading companies across various sectors, including collaborations with organizations such as Apple, Barclays, the BBC, and Samsung. These partnerships facilitate opportunities for internships, live projects, and guest lectures from industry professionals, providing students with invaluable insights and practical experience. This direct exposure to industry practices not only enhances employability but also ensures that the curriculum remains aligned with current market demands.
Global Perspective: Recognizing the global nature of digital marketing, the program incorporates international case studies and perspectives, preparing students to operate effectively in diverse cultural and economic contexts. The multicultural environment at Ravensbourne University further enriches this global outlook, fostering cross-cultural collaboration and understanding among students from various backgrounds. This emphasis on a global perspective ensures that graduates are well-equipped to develop and implement marketing strategies that resonate across international markets.
Location
London
Score
IELTS: 6.5
Tuition Fee
£ 18000
Postgraduate Entry Requirements:
-
Educational Qualifications:
- Possession of a Bachelors degree (Professional) from an accredited university.
- Minimum overall average of 60% in the undergraduate degree.
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English Language Proficiency:
- IELTS: Minimum overall score of 6.5, with no individual component below 6.
- TOEFL: Minimum overall score of 72, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: Minimum overall score of 50 with no individual score below 42.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Ravensbourne University London is dedicated to supporting the academic journey of international students through various scholarship opportunities. As Ravensbourne continues to empower the next generation of creative leaders, its scholarship programs play a pivotal role in ensuring that deserving international students have the opportunity to thrive in the vibrant and dynamic academic environment.
Vice-Chancellor's Excellence Scholarship: This prestigious scholarship is awarded to international students who have demonstrated outstanding academic achievements and leadership qualities. It covers a significant portion of the tuition fees for the duration of the student's program.
International Merit Scholarship: Designed to recognize and reward academic merit, the International Merit Scholarship is open to high-achieving international students across all disciplines. Successful applicants receive financial support to assist with tuition fees.
Global Future Scholarship: Ravensbourne is committed to nurturing future global leaders. The Global Future Scholarship is aimed at international students who exhibit exceptional potential and a commitment to making a positive impact in their chosen field. Recipients benefit from financial assistance and mentorship opportunities.
Cultural Diversity Scholarship: Acknowledging the importance of diverse perspectives in creative industries, Ravensbourne offers the Cultural Diversity Scholarship. This scholarship is open to international students who contribute to the cultural richness of the university community. It provides financial support to aid in the pursuit of academic goals.
Industry Engagement Scholarship: For students with a passion for industry collaboration, the Industry Engagement Scholarship encourages international students to actively participate in real-world projects and internships. This scholarship not only supports academic endeavors but also facilitates networking and career development.
Graduates of the MSc Digital Marketing - Extended Masters program from Ravensbourne University London are well-positioned for exciting and rewarding career opportunities in the dynamic and ever-expanding field of digital marketing. The program equips students with a versatile skill set and a deep understanding of the latest trends, ensuring they are ready to contribute to the success of organizations in various industries.The MSc Digital Marketing - Extended Masters program not only provides technical skills but also nurtures critical thinking, creativity, and adaptability, ensuring that graduates are ready to thrive in the rapidly evolving landscape of digital marketing. Whether pursuing careers within established organizations or as entrepreneurs, graduates are empowered to make meaningful contributions to the digital ecosystem.
Digital Marketing Strategist: Graduates can take on roles as digital marketing strategists, developing comprehensive and data-driven strategies to enhance brand visibility, engagement, and conversion across online channels.
Data Analysts and Scientists: With a strong emphasis on analytics, graduates are well-suited for roles as data analysts and scientists, where they can leverage insights to drive marketing decisions and optimize campaigns for better performance.
Social Media Managers: Social media is a crucial component of digital marketing. Graduates can pursue careers as social media managers, overseeing social media strategies, content creation, and engagement to build and maintain strong online communities.
E-commerce Specialists: As e-commerce continues to grow, graduates can explore roles as e-commerce specialists, focusing on optimizing digital channels for online sales, customer experience, and overall business growth.
Digital Marketing Consultants: Armed with a broad understanding of digital marketing, graduates can venture into consultancy roles, providing expert advice and solutions to businesses looking to enhance their digital presence and performance.
Content Marketing Managers: The program's focus on content creation and strategy prepares graduates for roles as content marketing managers, where they can lead content development initiatives and ensure alignment with overall marketing goals.
Brand Strategists: Graduates can pursue careers as brand strategists, working to develop and implement branding initiatives that resonate with target audiences and contribute to the overall success of the brand.
Digital Marketing Leadership Roles: The comprehensive nature of the program, including strategic planning and global perspectives, positions graduates for leadership roles in digital marketing departments or as heads of marketing within organizations.
