Master of Management - Information Systems
Wellington Institute of Technology (WelTec), located in New Zealand, is renowned for it...
Master of Management - Marketing
Wellington
INTAKE: Jul & Feb
Program Overview
Wellington Institute of Technology (WelTec), located in New Zealand, offers a distinguished Master of Management - Marketing program. Tailored to meet the dynamic needs of the marketing industry, this program is designed to equip students with advanced knowledge and skills essential for success in the competitive world of marketing.
Curriculum: The Master of Management - Marketing program at WelTec encompasses a comprehensive curriculum focused on various facets of marketing. It covers strategic marketing management, consumer behavior, digital marketing, branding, market research, and integrated marketing communications. Through case studies, projects, and practical applications, students develop a deep understanding of contemporary marketing strategies and tactics.
Research Focus: WelTec fosters a culture of research within the marketing domain. The program encourages students to engage in research projects aligned with marketing trends, consumer insights, market analysis, and emerging technologies in the field. Faculty support and access to resources enable students to conduct valuable research, contributing to the advancement of marketing knowledge and practices.
Industry Engagement: The Master's program at WelTec emphasizes industry relevance by fostering connections with marketing professionals, agencies, and corporations. Students benefit from industry collaborations, guest lectures, workshops, and real-world projects. These opportunities provide practical insights and hands-on experiences, ensuring students are well-prepared to tackle marketing challenges in the professional realm.
Global Perspective: WelTec promotes a global perspective within its Master of Management - Marketing program. The curriculum integrates discussions on global marketing trends, multicultural consumer behavior, and international market expansion strategies. Students engage in cross-cultural studies, preparing them to navigate the complexities of marketing in diverse global markets.
Location
Wellington
Score
IELTS 6.5
Tuition Fee
NZD 25833
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 65% or higher in the previous academic degree.
English Language Proficiency:
- IELTS: Overall score of 6.5 or 7.0, with no band below 6.
- TOEFL: Overall score of 79 with no individual section below 21.
- PTE: Overall score of 58, with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Wellington Institute of Technology (WelTec) offers various scholarships and financial aid opportunities to support international students pursuing their education in New Zealand.
International Student Scholarships: WelTec provides merit-based scholarships specifically designed for international students. These scholarships aim to recognize academic excellence, leadership qualities, or exceptional talents. Eligibility criteria, application processes, and the amount awarded can vary.
Government Scholarships and Grants: International students may also explore scholarships or grants offered by the New Zealand government, such as the New Zealand Scholarships for International Tertiary Students. These programs are designed to support outstanding students from various countries and cover a range of academic disciplines. WelTec assists students in understanding and applying for these government-funded scholarships.
Industry and Institutional Partnerships: WelTec collaborates with industry partners and organizations that occasionally offer scholarships, grants, or sponsorship opportunities for students pursuing specific fields of study. These partnerships might extend financial support, work placements, or research funding to deserving international students.
External Funding Opportunities: Additionally, international students can explore external funding sources, including private organizations, foundations, and non-profit entities that offer scholarships or financial aid for studying in New Zealand. WelTec's financial aid office may provide guidance on seeking these external funding options.
Completing the Master of Management - Marketing program at Wellington Institute of Technology (WelTec) opens doors to diverse and rewarding career opportunities in the vibrant field of marketing. Graduates possess a robust skill set and strategic knowledge that prepares them for roles across various industries.
1. Marketing Manager: With a comprehensive understanding of marketing strategies and consumer behavior, graduates are well-suited for Marketing Manager roles. They oversee marketing campaigns, analyze market trends, and develop strategies to enhance brand visibility and market presence.
2. Digital Marketing Strategist: Professionals with expertise in digital marketing gained from the program can excel as Digital Marketing Strategists. They focus on online campaigns, social media engagement, SEO, content marketing, and data analytics to drive digital initiatives.
3. Brand Manager: Graduates can pursue roles as Brand Managers, responsible for developing, maintaining, and enhancing brand equity. They craft brand strategies, manage product portfolios, and ensure brand consistency across various channels.
4. Market Research Analyst: Professionals inclined towards analytics can thrive as Market Research Analysts. They conduct research, analyze consumer data, and interpret market trends to provide insights crucial for informed decision-making.
5. Advertising or Public Relations Manager: With expertise in communication and campaign management, graduates can explore roles as Advertising or Public Relations Managers. They oversee advertising campaigns, PR activities, and brand messaging, ensuring effective communication with the target audience.
6. Product Marketing Manager: For individuals interested in product development and marketing, roles as Product Marketing Managers are suitable. They strategize product launches, conduct market analysis, and collaborate with cross-functional teams to drive product success.
7. Marketing Consultant: Graduates can establish themselves as Marketing Consultants, offering expertise to businesses seeking guidance on marketing strategies, market positioning, and growth opportunities.
8. E-commerce Manager: Professionals well-versed in online retail and e-commerce strategies can pursue roles as E-commerce Managers. They optimize online sales channels, enhance user experience, and drive revenue through online platforms.
9. Market Development Specialist: Individuals interested in expanding into new markets can pursue roles as Market Development Specialists. They identify opportunities, devise market entry strategies, and drive expansion initiatives.
10. Entrepreneurship and Business Development: Equipped with marketing acumen, graduates can embark on entrepreneurial ventures or take on roles in business development, driving growth and innovation within organizations.
