BSc (Hons) Business Management
The BSc (Hons) Business Management program at Ravensbourne University London stands out...
London
INTAKE: Jan, May & Sept
The MA Luxury Brand Management program at Ravensbourne University London stands at the intersection of tradition and innovation, offering a dynamic curriculum that prepares students to lead in the ever-evolving luxury sector. With a focus on strategic branding, design thinking, technological integration, and a global perspective, graduates emerge not only as adept managers but as visionary leaders capable of steering luxury brands into the future. The program's commitment to excellence and innovation positions it as a unique and sought-after destination for those aspiring to make a mark in the world of luxury brand management.
Curriculum:
Holistic Understanding of Luxury: The MA Luxury Brand Management program at Ravensbourne provides students with a comprehensive and in-depth understanding of the luxury sector. Through a multidisciplinary approach, students explore the historical, cultural, and economic aspects that shape the world of luxury, enabling them to grasp the complexities of managing prestigious brands.
Strategic Branding and Marketing: Emphasizing strategic thinking, the program equips students with advanced skills in luxury brand marketing. From developing compelling brand narratives to creating effective marketing campaigns, students learn to navigate the unique challenges and opportunities presented by the luxury market, ensuring brands resonate with discerning consumers.
Innovative Design Thinking: Ravensbourne's MA Luxury Brand Management program places a strong emphasis on design thinking. Students are encouraged to explore innovative and creative approaches to luxury brand management, considering aesthetics, craftsmanship, and innovation. This approach ensures graduates are equipped to lead brands towards cutting-edge and distinctive positions in the market.
Technology Integration in Luxury: Recognizing the role of technology in shaping the future of luxury, the program incorporates the latest advancements into its curriculum. Students gain insights into how technologies such as augmented reality, artificial intelligence, and digital experiences influence the luxury brand landscape, preparing them to navigate the evolving digital luxury ecosystem.
Global Perspective and Cultural Intelligence: Given the global nature of luxury markets, the program focuses on developing students' cultural intelligence. Through exposure to diverse cultural contexts, international case studies, and collaborative projects, students learn to adapt their strategies to different markets, ensuring the success of luxury brands in a variety of cultural settings.
London
IELTS: 6.5
£ 17500
Postgraduate Entry Requirements:
Educational Qualifications:
English Language Proficiency:
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Ravensbourne University London is dedicated to supporting the academic journey of international students through various scholarship opportunities. As Ravensbourne continues to empower the next generation of creative leaders, its scholarship programs play a pivotal role in ensuring that deserving international students have the opportunity to thrive in the vibrant and dynamic academic environment.
1. Vice-Chancellor's Excellence Scholarship: This prestigious scholarship is awarded to international students who have demonstrated outstanding academic achievements and leadership qualities. It covers a significant portion of the tuition fees for the duration of the student's program.
2. International Merit Scholarship: Designed to recognize and reward academic merit, the International Merit Scholarship is open to high-achieving international students across all disciplines. Successful applicants receive financial support to assist with tuition fees.
3. Global Future Scholarship: Ravensbourne is committed to nurturing future global leaders. The Global Future Scholarship is aimed at international students who exhibit exceptional potential and a commitment to making a positive impact in their chosen field. Recipients benefit from financial assistance and mentorship opportunities.
4. Cultural Diversity Scholarship: Acknowledging the importance of diverse perspectives in creative industries, Ravensbourne offers the Cultural Diversity Scholarship. This scholarship is open to international students who contribute to the cultural richness of the university community. It provides financial support to aid in the pursuit of academic goals.
5. Industry Engagement Scholarship: For students with a passion for industry collaboration, the Industry Engagement Scholarship encourages international students to actively participate in real-world projects and internships. This scholarship not only supports academic endeavors but also facilitates networking and career development.
Graduates of the MA Luxury Brand Management program at Ravensbourne University London are well-equipped to embark on successful and fulfilling careers within the dynamic and competitive luxury industry. The program's unique blend of theoretical knowledge, practical skills, and a global perspective prepares students for various roles across the luxury brand landscape.The career prospects for MA Luxury Brand Management graduates from Ravensbourne University London are diverse and promising. With a focus on strategic leadership, creativity, and a global mindset, graduates are prepared to make valuable contributions to the evolving landscape of luxury brands, ensuring their continued success in a competitive industry.
Brand Manager: Armed with a deep understanding of luxury branding strategies, graduates can step into roles as Brand Managers, overseeing the development, positioning, and marketing of prestigious brands. They play a pivotal role in maintaining the brand's identity, ensuring consistency, and creating experiences that resonate with the target audience.
Marketing Strategist: Graduates are prepared to take on roles as Marketing Strategists, developing and implementing innovative marketing campaigns that capture the essence of luxury. With a focus on strategic thinking and a holistic understanding of the luxury market, they can drive successful marketing initiatives that elevate brand visibility and desirability.
Luxury Retail Manager: The program equips graduates with insights into consumer behavior and retail trends. This makes them well-suited for roles as Luxury Retail Managers, responsible for curating the in-store experience, managing relationships with high-net-worth clients, and ensuring the brand's presence aligns with its exclusive positioning.
Digital Brand Specialist: In an era where digital presence is crucial for luxury brands, graduates can excel as Digital Brand Specialists. They leverage their knowledge of technology integration and digital marketing to enhance the brand's online presence, engage with a broader audience, and create immersive digital experiences for luxury consumers.
Global Luxury Consultant: Given the program's emphasis on a global perspective, graduates are equipped to become Global Luxury Consultants. They can advise luxury brands on expanding into new markets, navigating cultural nuances, and ensuring that brand strategies resonate across diverse international contexts.
Luxury Product Developer: With an understanding of design thinking, graduates may pursue roles as Luxury Product Developers. They contribute to the creation of innovative and aesthetically pleasing products that align with the brand's identity, craftsmanship, and exclusivity.
Entrepreneur in Luxury Business: Armed with a unique skill set and an entrepreneurial mindset, some graduates may choose to start their ventures in the luxury sector. This could involve launching their luxury brands, consultancy services, or innovative solutions that cater to the evolving needs of the luxury market.