BSc (Hons) Business Management
The BSc (Hons) Business Management program provides a comprehensive introduction to the...
MA Luxury Brand Management
London
INTAKE: Jan, May & Sept
Program Overview
The MA Luxury Brand Management program at Ravensbourne University is designed for individuals looking to advance their careers in the luxury sector. The course focuses on understanding the unique dynamics of luxury brands, exploring strategies for marketing, brand development, consumer behavior, and retail management specific to luxury products and services. Students gain an in-depth understanding of brand positioning, digital marketing, and the principles of sustainable luxury. This program is perfect for individuals passionate about luxury goods, fashion, hospitality, and high-end retail, as it provides the tools to manage, innovate, and lead within luxury sectors. Students will also explore the intersection of luxury with digital innovation, consumer behavior, and global market trends.
Curriculum: The curriculum for the MA Luxury Brand Management program is designed to cover both the creative and business aspects of managing luxury brands. Core modules include brand development, marketing strategies for luxury goods, consumer psychology, retail management, and digital marketing in luxury. The program delves into the history and evolution of luxury brands, emphasizing how these brands build and maintain their exclusivity, prestige, and global appeal. Students will also explore contemporary issues such as sustainable luxury, ethical consumerism, and the role of technology in shaping the luxury market. The curriculum is structured to blend academic theory with industry practice, encouraging students to participate in live projects, case studies, and brand simulations, providing hands-on experience with real-world applications of luxury brand management.
Research Focus: Ravensbourne University places a strong emphasis on research, encouraging MA Luxury Brand Management students to explore both traditional and emerging aspects of the luxury industry. Research is centered on understanding the evolving nature of luxury, with a particular focus on consumer behavior, the role of digital technologies, and the changing perceptions of luxury in a globalized world. Students are encouraged to explore research topics such as brand equity, luxury marketing communications, the impact of social media on luxury brands, and the role of sustainability in luxury brand management. The program also supports students in developing their independent research projects, enabling them to contribute new insights to the industry and enhance their expertise in specific areas of luxury brand management.
Industry Engagement: One of the standout features of the MA Luxury Brand Management program is its close ties with the luxury industry. Ravensbourne University has established relationships with some of the world’s leading luxury brands, retailers, and agencies, providing students with opportunities for internships, live industry projects, and collaborations with professionals in the field. Students benefit from direct exposure to the business of luxury, engaging in real-world challenges, receiving mentorship from industry experts, and attending guest lectures from top executives. These connections ensure that students are not only learning theoretical concepts but are also gaining practical experience and building a professional network that will be essential as they progress in their careers. The program’s emphasis on industry engagement ensures that students are well-prepared for leadership roles in luxury brand management.
Global Perspective: The MA Luxury Brand Management program at Ravensbourne University offers a global perspective, recognizing that the luxury industry is inherently international. Students will examine the role of luxury brands in global markets, learning how luxury companies adapt their marketing and branding strategies to diverse cultural and economic environments. The program incorporates case studies from luxury markets around the world, including Europe, Asia, and the Americas, and students are encouraged to explore the global impact of luxury brands. Furthermore, the university’s international student body and global industry connections provide students with exposure to different cultural perspectives, enriching their learning experience. This global outlook ensures that graduates are equipped to manage luxury brands in a competitive and diverse international market.
Location
London
Score
IELTS: 6.5
Tuition Fee
£ 18000
Postgraduate Entry Requirements:
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Educational Qualifications:
- Possession of a Bachelors degree (Professional) from an accredited university.
- Minimum overall average of 60% in the undergraduate degree.
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English Language Proficiency:
- IELTS: Minimum overall score of 6.5, with no individual component below 6.
- TOEFL: Minimum overall score of 72, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: Minimum overall score of 50 with no individual score below 42.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Ravensbourne University London is dedicated to supporting the academic journey of international students through various scholarship opportunities. As Ravensbourne continues to empower the next generation of creative leaders, its scholarship programs play a pivotal role in ensuring that deserving international students have the opportunity to thrive in the vibrant and dynamic academic environment.
Vice-Chancellor's Excellence Scholarship: This prestigious scholarship is awarded to international students who have demonstrated outstanding academic achievements and leadership qualities. It covers a significant portion of the tuition fees for the duration of the student's program.
International Merit Scholarship: Designed to recognize and reward academic merit, the International Merit Scholarship is open to high-achieving international students across all disciplines. Successful applicants receive financial support to assist with tuition fees.
Global Future Scholarship: Ravensbourne is committed to nurturing future global leaders. The Global Future Scholarship is aimed at international students who exhibit exceptional potential and a commitment to making a positive impact in their chosen field. Recipients benefit from financial assistance and mentorship opportunities.
Cultural Diversity Scholarship: Acknowledging the importance of diverse perspectives in creative industries, Ravensbourne offers the Cultural Diversity Scholarship. This scholarship is open to international students who contribute to the cultural richness of the university community. It provides financial support to aid in the pursuit of academic goals.
Industry Engagement Scholarship: For students with a passion for industry collaboration, the Industry Engagement Scholarship encourages international students to actively participate in real-world projects and internships. This scholarship not only supports academic endeavors but also facilitates networking and career development.
Graduates of the MA Luxury Brand Management program at Ravensbourne University London are well-equipped to embark on successful and fulfilling careers within the dynamic and competitive luxury industry. The program's unique blend of theoretical knowledge, practical skills, and a global perspective prepares students for various roles across the luxury brand landscape.The career prospects for MA Luxury Brand Management graduates from Ravensbourne University London are diverse and promising. With a focus on strategic leadership, creativity, and a global mindset, graduates are prepared to make valuable contributions to the evolving landscape of luxury brands, ensuring their continued success in a competitive industry.
Brand Manager: Armed with a deep understanding of luxury branding strategies, graduates can step into roles as Brand Managers, overseeing the development, positioning, and marketing of prestigious brands. They play a pivotal role in maintaining the brand's identity, ensuring consistency, and creating experiences that resonate with the target audience.
Marketing Strategist: Graduates are prepared to take on roles as Marketing Strategists, developing and implementing innovative marketing campaigns that capture the essence of luxury. With a focus on strategic thinking and a holistic understanding of the luxury market, they can drive successful marketing initiatives that elevate brand visibility and desirability.
Luxury Retail Manager: The program equips graduates with insights into consumer behavior and retail trends. This makes them well-suited for roles as Luxury Retail Managers, responsible for curating the in-store experience, managing relationships with high-net-worth clients, and ensuring the brand's presence aligns with its exclusive positioning.
Digital Brand Specialist: In an era where digital presence is crucial for luxury brands, graduates can excel as Digital Brand Specialists. They leverage their knowledge of technology integration and digital marketing to enhance the brand's online presence, engage with a broader audience, and create immersive digital experiences for luxury consumers.
Global Luxury Consultant: Given the program's emphasis on a global perspective, graduates are equipped to become Global Luxury Consultants. They can advise luxury brands on expanding into new markets, navigating cultural nuances, and ensuring that brand strategies resonate across diverse international contexts.
Luxury Product Developer: With an understanding of design thinking, graduates may pursue roles as Luxury Product Developers. They contribute to the creation of innovative and aesthetically pleasing products that align with the brand's identity, craftsmanship, and exclusivity.
Entrepreneur in Luxury Business: Armed with a unique skill set and an entrepreneurial mindset, some graduates may choose to start their ventures in the luxury sector. This could involve launching their luxury brands, consultancy services, or innovative solutions that cater to the evolving needs of the luxury market.
