MSc International Fashion Marketing

London

 

INTAKE: Jan, May & Sept

Program Overview

The MSc International Fashion Marketing program at Ravensbourne is a dynamic blend of theoretical knowledge and practical skills. Through a combination of lectures, workshops, and industry collaborations, students gain insights into the multifaceted world of fashion marketing. The curriculum is designed to foster critical thinking, strategic decision-making, and adaptability, essential qualities for professionals in the fast-paced global fashion arena. Graduates emerge ready to lead marketing initiatives for international fashion brands, leveraging their cross-cultural competence and a profound understanding of the industry's evolving landscape. The program's commitment to staying at the forefront of global marketing trends ensures that students are well-prepared for the challenges and opportunities that lie ahead in the international fashion marketing domain.Ravensbourne University London offers an exceptional MSc International Fashion Marketing program, designed to cultivate strategic marketing professionals equipped to navigate the global landscape of the fashion industry.

Curriculum:

  1. Global Perspective: The program provides a comprehensive understanding of international markets, enabling students to grasp the nuances of diverse cultures and consumer behaviors. Emphasis is placed on developing marketing strategies that resonate with a global audience, preparing students for leadership roles in international fashion brands.

  2. Integrated Marketing Communication: MSc International Fashion Marketing explores the intricacies of integrated marketing communication, equipping students with the skills to create cohesive and compelling brand narratives across various channels. From traditional advertising to digital platforms, students learn to orchestrate campaigns that captivate and engage audiences.

  3. Digital Marketing and E-commerce: With the fashion industry undergoing a digital transformation, the program delves into the realm of digital marketing and e-commerce. Students acquire practical knowledge of online retail strategies, social media marketing, and the use of data analytics to drive informed decision-making in the rapidly evolving digital landscape.

  4. Brand Management and Innovation: The curriculum emphasizes the critical role of brand management in the success of fashion enterprises. Students explore innovative approaches to brand development and positioning, learning how to create and sustain brands that stand out in the competitive global market.

  5. Sustainability in Fashion Marketing: Recognizing the industry's shift towards sustainability, the program integrates modules focused on ethical and sustainable practices in fashion marketing. Students engage with concepts such as green marketing, circular fashion, and ethical consumerism, preparing them to contribute meaningfully to the industry's commitment to environmental responsibility.

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Location

London

Pollster Education

Score

IELTS: 6.5

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Tuition Fee

£ 17000

Postgraduate Entry Requirements:

  1. Educational Qualifications:

    • Possession of a Bachelors degree (Professional) from an accredited university.
    • Minimum overall average of 60% in the undergraduate degree.
       
  2. English Language Proficiency:

    • IELTS: Minimum overall score of 6.5, with no individual component below 6.
    • TOEFL: Minimum overall score of 72, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
    • PTE Academic: Minimum overall score of 50 with no individual score below 42.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Ravensbourne University London is dedicated to supporting the academic journey of international students through various scholarship opportunities. As Ravensbourne continues to empower the next generation of creative leaders, its scholarship programs play a pivotal role in ensuring that deserving international students have the opportunity to thrive in the vibrant and dynamic academic environment.

1. Vice-Chancellor's Excellence Scholarship: This prestigious scholarship is awarded to international students who have demonstrated outstanding academic achievements and leadership qualities. It covers a significant portion of the tuition fees for the duration of the student's program.

2. International Merit Scholarship: Designed to recognize and reward academic merit, the International Merit Scholarship is open to high-achieving international students across all disciplines. Successful applicants receive financial support to assist with tuition fees.

3. Global Future Scholarship: Ravensbourne is committed to nurturing future global leaders. The Global Future Scholarship is aimed at international students who exhibit exceptional potential and a commitment to making a positive impact in their chosen field. Recipients benefit from financial assistance and mentorship opportunities.

4. Cultural Diversity Scholarship: Acknowledging the importance of diverse perspectives in creative industries, Ravensbourne offers the Cultural Diversity Scholarship. This scholarship is open to international students who contribute to the cultural richness of the university community. It provides financial support to aid in the pursuit of academic goals.

5. Industry Engagement Scholarship: For students with a passion for industry collaboration, the Industry Engagement Scholarship encourages international students to actively participate in real-world projects and internships. This scholarship not only supports academic endeavors but also facilitates networking and career development.

Ravensbourne's MSc International Fashion Marketing program not only equips graduates with specialized knowledge but also nurtures a global mindset and adaptability crucial for success in today's interconnected fashion landscape. As the industry continues to evolve, these career prospects showcase the program's commitment to preparing professionals who can drive positive change and innovation in the international fashion marketing domain. Completing the MSc International Fashion Marketing program at Ravensbourne opens the door to a diverse array of exciting and rewarding career opportunities within the global fashion industry. Graduates are equipped with a unique blend of strategic marketing skills, cultural intelligence, and sustainability awareness, positioning them for success in various roles.  

  1. Global Brand Manager: Graduates can step into the role of a Global Brand Manager, leading international marketing campaigns, ensuring brand consistency across markets, and driving brand growth on a global scale. Their proficiency in understanding diverse consumer behaviors and markets uniquely qualifies them to navigate the complexities of global branding.

  2. Digital Marketing Strategist: In the age of digital transformation, there is a growing demand for professionals who can navigate the intricacies of online marketing. MSc International Fashion Marketing alumni are well-suited for roles as Digital Marketing Strategists, devising innovative online campaigns, optimizing e-commerce channels, and leveraging social media to enhance brand visibility.

  3. International Retail Buyer: Graduates can pursue careers as International Retail Buyers, contributing their strategic insights to curate collections that resonate with a global audience. Their understanding of international markets and trends positions them to make informed decisions that drive retail success.

  4. Sustainability Consultant: With a focus on sustainability embedded in the program, graduates are poised to contribute to the fashion industry's growing commitment to ethical and sustainable practices. They can explore roles as Sustainability Consultants, advising fashion brands on adopting eco-friendly strategies and ensuring responsible business practices.

  5. Market Research Analyst: A deep understanding of consumer behavior and market dynamics makes MSc International Fashion Marketing graduates excellent candidates for Market Research Analyst roles. They can specialize in analyzing global fashion trends, consumer preferences, and competitive landscapes, providing valuable insights to guide business strategies.

  6. PR and Communications Specialist: Leveraging their integrated marketing communication skills, graduates can excel as PR and Communications Specialists. Whether working in-house or for specialized agencies, they can craft compelling narratives, manage public relations, and enhance brand visibility on a global scale.

  7. Fashion Entrepreneur: Armed with a combination of business acumen and fashion marketing expertise, some graduates may choose to embark on entrepreneurial ventures. They can launch their fashion brands, leveraging their understanding of international markets to create unique and globally appealing products.


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