BSc (Hons) Business Management
The BSc (Hons) Business Management program provides a comprehensive introduction to the...
MSc International Fashion Marketing
London
INTAKE: Jan, May & Sept
Program Overview
The MSc International Fashion Marketing program at Ravensbourne University London provides a comprehensive and strategic understanding of fashion marketing on an international scale. Students will gain expertise in areas such as digital marketing, branding, retail strategies, trend forecasting, and global supply chains. The course focuses on developing the strategic mindset and technical skills required for a successful career in fashion marketing, with an emphasis on how to manage brands in a globalized and digital-first market. The program is designed for individuals who aspire to work in senior marketing roles within fashion brands, marketing agencies, or fashion-related businesses.
Curriculum: The curriculum of the MSc International Fashion Marketing program is designed to provide students with a solid foundation in both the theoretical and practical aspects of fashion marketing. Key modules include fashion branding, international consumer behavior, marketing communications, and digital marketing strategies, with a strong focus on how these principles apply to the global fashion industry. Students will also explore sustainable fashion marketing and the role of technology in modern retail environments. The program incorporates both academic theory and hands-on learning experiences, such as industry-led projects, case studies, and simulations. Additionally, students will gain proficiency in digital tools and analytics platforms that are essential for managing fashion marketing campaigns in the digital age. The curriculum is designed to be both comprehensive and adaptable, preparing students to tackle the ever-evolving challenges in global fashion marketing.
Research Focus: Ravensbourne University encourages a strong research focus within the MSc International Fashion Marketing program, with students being invited to explore contemporary issues and emerging trends in the fashion marketing landscape. Research topics may include global fashion marketing strategies, the impact of social media influencers, sustainability in fashion marketing, and the future of fashion e-commerce. The program supports students in conducting independent research, enabling them to engage with critical debates in the fashion industry and contribute new insights. Through their research, students develop a deep understanding of the current and future challenges within the industry, particularly in the context of globalization, technology, and changing consumer preferences.
Industry Engagement: One of the major strengths of the MSc International Fashion Marketing program is its strong industry engagement. Ravensbourne University has extensive connections with top fashion brands, retail companies, and marketing agencies, offering students direct access to real-world industry opportunities. Through internships, live projects, and collaborations, students gain hands-on experience and build valuable industry networks. The program also invites guest speakers from leading global fashion companies, who share insights on the latest trends and challenges facing the fashion marketing sector. This close industry engagement ensures that students are not only exposed to theoretical concepts but also to practical applications of fashion marketing strategies, allowing them to bridge the gap between academia and industry.
Global Perspective: The MSc International Fashion Marketing program offers a truly global perspective, reflecting the international nature of the fashion industry. Students will engage with global trends, marketing practices, and consumer behaviors, learning how fashion brands navigate diverse markets across different regions. The program incorporates international case studies, exploring fashion marketing in different cultural contexts and examining how brands adapt their marketing strategies to appeal to local tastes and preferences. Students will also have opportunities to collaborate with peers from around the world, gaining insights into the global fashion market and broadening their understanding of international business dynamics. This global outlook ensures that graduates are well-prepared to work in a fast-paced, interconnected fashion industry, where understanding global markets and consumer trends is essential for success.
Location
London
Score
IELTS: 6.5
Tuition Fee
£ 18000
Postgraduate Entry Requirements:
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Educational Qualifications:
- Possession of a Bachelors degree (Professional) from an accredited university.
- Minimum overall average of 60% in the undergraduate degree.
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English Language Proficiency:
- IELTS: Minimum overall score of 6.5, with no individual component below 6.
- TOEFL: Minimum overall score of 72, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: Minimum overall score of 50 with no individual score below 42.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Ravensbourne University London is dedicated to supporting the academic journey of international students through various scholarship opportunities. As Ravensbourne continues to empower the next generation of creative leaders, its scholarship programs play a pivotal role in ensuring that deserving international students have the opportunity to thrive in the vibrant and dynamic academic environment.
Vice-Chancellor's Excellence Scholarship: This prestigious scholarship is awarded to international students who have demonstrated outstanding academic achievements and leadership qualities. It covers a significant portion of the tuition fees for the duration of the student's program.
International Merit Scholarship: Designed to recognize and reward academic merit, the International Merit Scholarship is open to high-achieving international students across all disciplines. Successful applicants receive financial support to assist with tuition fees.
Global Future Scholarship: Ravensbourne is committed to nurturing future global leaders. The Global Future Scholarship is aimed at international students who exhibit exceptional potential and a commitment to making a positive impact in their chosen field. Recipients benefit from financial assistance and mentorship opportunities.
Cultural Diversity Scholarship: Acknowledging the importance of diverse perspectives in creative industries, Ravensbourne offers the Cultural Diversity Scholarship. This scholarship is open to international students who contribute to the cultural richness of the university community. It provides financial support to aid in the pursuit of academic goals.
Industry Engagement Scholarship: For students with a passion for industry collaboration, the Industry Engagement Scholarship encourages international students to actively participate in real-world projects and internships. This scholarship not only supports academic endeavors but also facilitates networking and career development.
Ravensbourne's MSc International Fashion Marketing program not only equips graduates with specialized knowledge but also nurtures a global mindset and adaptability crucial for success in today's interconnected fashion landscape. As the industry continues to evolve, these career prospects showcase the program's commitment to preparing professionals who can drive positive change and innovation in the international fashion marketing domain. Completing the MSc International Fashion Marketing program at Ravensbourne opens the door to a diverse array of exciting and rewarding career opportunities within the global fashion industry. Graduates are equipped with a unique blend of strategic marketing skills, cultural intelligence, and sustainability awareness, positioning them for success in various roles.
Global Brand Manager: Graduates can step into the role of a Global Brand Manager, leading international marketing campaigns, ensuring brand consistency across markets, and driving brand growth on a global scale. Their proficiency in understanding diverse consumer behaviors and markets uniquely qualifies them to navigate the complexities of global branding.
Digital Marketing Strategist: In the age of digital transformation, there is a growing demand for professionals who can navigate the intricacies of online marketing. MSc International Fashion Marketing alumni are well-suited for roles as Digital Marketing Strategists, devising innovative online campaigns, optimizing e-commerce channels, and leveraging social media to enhance brand visibility.
International Retail Buyer: Graduates can pursue careers as International Retail Buyers, contributing their strategic insights to curate collections that resonate with a global audience. Their understanding of international markets and trends positions them to make informed decisions that drive retail success.
Sustainability Consultant: With a focus on sustainability embedded in the program, graduates are poised to contribute to the fashion industry's growing commitment to ethical and sustainable practices. They can explore roles as Sustainability Consultants, advising fashion brands on adopting eco-friendly strategies and ensuring responsible business practices.
Market Research Analyst: A deep understanding of consumer behavior and market dynamics makes MSc International Fashion Marketing graduates excellent candidates for Market Research Analyst roles. They can specialize in analyzing global fashion trends, consumer preferences, and competitive landscapes, providing valuable insights to guide business strategies.
PR and Communications Specialist: Leveraging their integrated marketing communication skills, graduates can excel as PR and Communications Specialists. Whether working in-house or for specialized agencies, they can craft compelling narratives, manage public relations, and enhance brand visibility on a global scale.
Fashion Entrepreneur: Armed with a combination of business acumen and fashion marketing expertise, some graduates may choose to embark on entrepreneurial ventures. They can launch their fashion brands, leveraging their understanding of international markets to create unique and globally appealing products.
