BSc (Hons) Business Management
The BSc (Hons) Business Management program at Ravensbourne University London stands out...
MSc Digital Marketing
London
INTAKE: Jan, May & Sept
Program Overview
The MSc Digital Marketing program is a transformative journey that equips students with the skills and knowledge necessary to thrive in the fast-paced world of digital marketing. With a focus on experiential learning, industry relevance, and personalized exploration, students graduate not only with a master's degree but also with a profound understanding of how to leverage digital tools and strategies to drive marketing success. The program's commitment to staying at the forefront of industry trends ensures that graduates are prepared to make impactful contributions to the ever-evolving field of digital marketing.
Curriculum:
1. Cutting-edge Curriculum: The MSc Digital Marketing program at Ravensbourne University London is designed to provide students with a cutting-edge curriculum that blends theoretical knowledge with practical skills. The program covers a wide array of digital marketing topics, including social media marketing, content strategy, data analytics, and emerging trends in the digital landscape. Students gain insights into the latest industry practices, ensuring they are well-prepared to navigate the dynamic world of digital marketing.
2. Hands-on Learning: One of the program's distinguishing features is its emphasis on hands-on learning. Through real-world projects, industry collaborations, and simulated exercises, students have the opportunity to apply theoretical concepts in practical scenarios. This hands-on approach fosters a deep understanding of digital marketing strategies and tactics, preparing students for the challenges they will face in their professional careers.
3. Industry-Relevant Skills: Recognizing the evolving needs of the digital marketing industry, the program equips students with a comprehensive skill set. From digital campaign management to data-driven decision-making, graduates emerge with the skills demanded by employers. Practical workshops and exposure to industry tools ensure that students are proficient in the latest technologies and platforms.
4. Collaboration and Networking: Ravensbourne's strong industry connections play a pivotal role in the MSc Digital Marketing program. Students have the opportunity to engage with industry professionals, attend workshops, and participate in networking events. This exposure not only enriches their learning experience but also provides a platform to build valuable connections within the digital marketing sector.
5. Personalized Research Projects: The program encourages students to delve into areas of interest through personalized research projects. Whether exploring the impact of emerging technologies on consumer behavior or analyzing the effectiveness of digital marketing campaigns, students have the flexibility to tailor their projects to align with their career aspirations and research interests.
Location
London
Score
IELTS: 6.5
Tuition Fee
£ 17000
Postgraduate Entry Requirements:
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Educational Qualifications:
- Possession of a Bachelors degree (Professional) from an accredited university.
- Minimum overall average of 60% in the undergraduate degree.
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English Language Proficiency:
- IELTS: Minimum overall score of 6.5, with no individual component below 6.
- TOEFL: Minimum overall score of 72, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: Minimum overall score of 50 with no individual score below 42.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Ravensbourne University London is dedicated to supporting the academic journey of international students through various scholarship opportunities. As Ravensbourne continues to empower the next generation of creative leaders, its scholarship programs play a pivotal role in ensuring that deserving international students have the opportunity to thrive in the vibrant and dynamic academic environment.
1. Vice-Chancellor's Excellence Scholarship: This prestigious scholarship is awarded to international students who have demonstrated outstanding academic achievements and leadership qualities. It covers a significant portion of the tuition fees for the duration of the student's program.
2. International Merit Scholarship: Designed to recognize and reward academic merit, the International Merit Scholarship is open to high-achieving international students across all disciplines. Successful applicants receive financial support to assist with tuition fees.
3. Global Future Scholarship: Ravensbourne is committed to nurturing future global leaders. The Global Future Scholarship is aimed at international students who exhibit exceptional potential and a commitment to making a positive impact in their chosen field. Recipients benefit from financial assistance and mentorship opportunities.
4. Cultural Diversity Scholarship: Acknowledging the importance of diverse perspectives in creative industries, Ravensbourne offers the Cultural Diversity Scholarship. This scholarship is open to international students who contribute to the cultural richness of the university community. It provides financial support to aid in the pursuit of academic goals.
5. Industry Engagement Scholarship: For students with a passion for industry collaboration, the Industry Engagement Scholarship encourages international students to actively participate in real-world projects and internships. This scholarship not only supports academic endeavors but also facilitates networking and career development.
Graduating from Ravensbourne University London's MSc Digital Marketing program opens doors to a plethora of exciting and diverse career opportunities in the dynamic field of digital marketing. Equipped with a robust skill set and practical experience, graduates are well-positioned to make significant contributions to the industry. The MSc Digital Marketing program at Ravensbourne University London propels graduates into diverse and rewarding career paths within the expansive field of digital marketing. The combination of theoretical knowledge, practical skills, and industry exposure ensures that they are well-prepared to meet the evolving demands of the digital landscape. The program's commitment to excellence reflects in the success of its graduates as they embark on fulfilling careers in this exciting and ever-growing field.
1. Digital Marketing Manager: Armed with a deep understanding of digital strategies, graduates can step into roles as Digital Marketing Managers. In this capacity, they oversee the development and execution of comprehensive digital marketing campaigns, ensuring alignment with organizational goals and driving brand awareness.
2. Social Media Strategist: With specialized knowledge in social media marketing gained from the program, graduates can pursue roles as Social Media Strategists. They create and implement effective social media strategies, harnessing the power of platforms to engage audiences and enhance brand presence.
3. SEO Specialist: MSc Digital Marketing graduates are well-versed in search engine optimization (SEO) techniques. This expertise positions them for roles as SEO Specialists, where they optimize digital content to improve search engine rankings and enhance online visibility.
4. Data Analyst: Given the program's emphasis on data analytics, graduates can excel in roles as Data Analysts. They leverage analytical tools to interpret marketing data, providing valuable insights that inform strategic decision-making and campaign optimization.
5. Content Marketing Manager: Graduates with a focus on content strategy can pursue roles as Content Marketing Managers. They lead content creation efforts, ensuring that content aligns with brand messaging and resonates with target audiences across various digital channels.
6. E-commerce Specialist: The MSc Digital Marketing program equips graduates with a deep understanding of e-commerce dynamics. This knowledge is valuable for roles as E-commerce Specialists, where graduates contribute to the development and optimization of online sales channels.
7. Digital Advertising Strategist: In the realm of paid digital advertising, graduates can excel as Digital Advertising Strategists. They design and implement effective paid media campaigns, utilizing platforms like Google Ads and social media advertising to reach target audiences.
8. Marketing Analytics Consultant: With a focus on data-driven decision-making, graduates can explore opportunities as Marketing Analytics Consultants. They work with organizations to analyze marketing performance, providing recommendations for continuous improvement.
9. Entrepreneurial Ventures: Equipped with the skills to navigate the digital landscape, some graduates may choose entrepreneurial paths. They can establish their own digital marketing agencies or consultancy services, leveraging their expertise to assist businesses in achieving online success.
10. Brand Strategist: Graduates can pursue roles as Brand Strategists, contributing to the development and execution of brand-building initiatives. They ensure that digital marketing efforts align with brand identity and resonate with target audiences.
