Master of Professional Practice
The Master of Professional Practice at Whitireia New Zealand is a specialized program d...
Master of Management - Marketing
Wellington
INTAKE: Jul & Feb
Program Overview
The Master of Management in Marketing program at Whitireia New Zealand equips students with advanced marketing strategies and leadership skills essential for navigating the dynamic global market. It focuses on developing strategic marketing expertise and honing innovative approaches to meet evolving consumer demands.
Curriculum: Whitireia's Master of Management in Marketing offers a comprehensive curriculum encompassing marketing strategies, consumer behavior analysis, digital marketing, branding, market research, global marketing trends, and strategic planning. The program integrates theoretical concepts with practical applications to prepare students for diverse marketing roles.
Research Focus: The program may emphasize a research-centric approach, encouraging students to engage in marketing-focused research projects. Students have the opportunity to explore contemporary marketing trends, analyze consumer behavior, and develop innovative marketing strategies through research-led initiatives.
Industry Engagement: Whitireia fosters strong ties with industry partners, providing opportunities for practical experiences through internships, marketing projects, or collaborations. Students engage with marketing professionals and industry leaders, gaining insights into real-world marketing challenges and applying classroom learning to marketing contexts.
Global Perspective: While rooted in local marketing practices, the Master of Management in Marketing program at Whitireia may incorporate a global perspective. It may cover international marketing strategies, cross-cultural consumer behavior, global market entry, and emerging trends, preparing students for marketing roles in a globalized business environment.
Location
Wellington
Score
IELTS 6.5
Tuition Fee
NZD 25833
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 65% or higher in the previous academic degree.
English Language Proficiency:
- IELTS: Overall score of 6.5 or 7.0, with no band below 6.
- TOEFL: Overall score of 79 with no individual section below 21.
- PTE: Overall score of 58, with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Whitireia New Zealand acknowledges the importance of financial assistance for international students pursuing higher education. The institution offers various scholarship opportunities to support and encourage outstanding academic achievers from diverse backgrounds.
International Student Scholarships: Whitireia New Zealand provides merit-based scholarships specifically tailored for international students. These scholarships aim to recognize academic excellence, leadership potential, and contributions to the community. The eligibility criteria often consider academic achievements, extracurricular activities, and personal accomplishments.
Country-Specific Scholarships: The university occasionally offers scholarships targeted towards students from specific countries or regions. These scholarships might be based on bilateral agreements, partnerships, or initiatives aimed at promoting cultural exchange and educational collaboration between nations.
Subject-Specific Scholarships: Certain scholarships are available for students pursuing studies in specific disciplines or fields of study. These scholarships focus on encouraging talented individuals to excel in particular academic areas, supporting their educational journey in those specialized fields.
Diversity and Inclusion Scholarships: Whitireia New Zealand values diversity and inclusion. Therefore, it may offer scholarships aimed at supporting underrepresented groups or individuals who have demonstrated a promoting diversity within the university community.
Research and Innovation Grants: For graduate-level students involved in research programs, the university might provide grants or financial aid to support their research projects. These grants aim to encourage innovation and scholarly contributions within various academic domains.
Graduates of the Master of Management in Marketing program from Whitireia New Zealand possess a skill set that opens up various career opportunities across diverse sectors of the marketing industry.
Marketing Manager/Marketing Director: Graduates may pursue roles as marketing managers or directors, leading marketing teams, developing marketing strategies, and overseeing marketing campaigns to achieve organizational goals.
Brand Manager: Opportunities exist as brand managers, responsible for developing and implementing brand strategies, managing brand identity, and ensuring brand consistency across marketing channels.
Digital Marketing Strategist: Graduates can work as digital marketing strategists, leveraging digital platforms, SEO, social media, and analytics to create effective digital marketing campaigns and improve online brand presence.
Product Manager: Graduates may become product managers, overseeing the development, marketing, and success of products within a company's portfolio.
Market Research Analyst: Opportunities exist as market research analysts, conducting research, analyzing market trends, and providing insights to guide marketing strategies and decision-making.
Advertising Manager: Graduates can work as advertising managers, overseeing advertising campaigns, collaborating with agencies, and managing creative teams to promote products or services.
Public Relations Manager: Graduates may pursue roles in public relations, managing communication strategies, maintaining the company's public image, and handling crisis communication.
Social Media Manager: Graduates may work as social media managers, developing social media strategies, creating content, managing online communities, and monitoring brand presence on social platforms.
Consultant - Marketing Strategy: Graduates can work as marketing consultants, offering expertise in marketing strategy, advising companies on market positioning, and developing growth strategies.
Retail Marketing Manager: Opportunities exist as retail marketing managers, overseeing marketing activities within retail environments, and driving customer engagement and sales.
