BSc (Hons) Digital Marketing (with Foundation Year)

London

 

INTAKE: Jan, May & Sept

Program Overview

The BSc (Hons) Digital Marketing (with Foundation Year) program is designed to offer students a seamless transition into the dynamic field of digital marketing. The foundation year serves as a crucial phase, establishing a strong academic and practical groundwork. Students commence their journey by acquiring foundational digital skills, followed by an exploration of core marketing principles.As they progress, the program introduces them to digital technologies, ensuring they are well-versed in the tools integral to the digital marketing landscape. Tailored digital marketing modules allow students to delve into specialized areas, fostering expertise in content creation, social media management, SEO, and analytics. The inclusion of real-world projects ensures that theoretical knowledge is complemented by practical application, preparing graduates for the challenges of the professional realm. Upon completing the program, graduates emerge with a well-rounded understanding of digital marketing, equipped with the skills demanded by the industry. The BSc (Hons) Digital Marketing (with Foundation Year) program stands as a comprehensive pathway for students seeking to embark on successful careers in the ever-evolving and competitive field of digital marketing.

Curriculum:

  1. Foundational Digital Skills: The BSc (Hons) Digital Marketing (with Foundation Year) program at Ravensbourne University London begins with a comprehensive foundation year. This phase equips students with essential digital skills, ensuring they have a solid grasp of key concepts before delving into the specifics of digital marketing.

  2. Core Marketing Principles: Students progress to core marketing principles, learning the fundamentals that underpin successful marketing strategies. The foundation year lays the groundwork for understanding consumer behavior, market dynamics, and the role of marketing in achieving business objectives.

  3. Introduction to Digital Technologies: The program provides an introduction to digital technologies, ensuring students are familiar with the tools and platforms essential for digital marketing success. From social media platforms to analytics tools, students gain hands-on experience during the foundation year.

  4. Tailored Digital Marketing Modules: Building on the foundational knowledge, students then engage in tailored digital marketing modules. These cover a spectrum of topics, including content creation, social media management, search engine optimization, and data analytics, allowing students to specialize in areas aligned with their interests and career goals.

  5. Real-world Project Integration: The program incorporates real-world projects, enabling students to apply their learning in practical scenarios. This hands-on experience during the foundation year and subsequent stages ensures that graduates are not only knowledgeable but also adept at implementing digital marketing strategies in professional settings.

Pollster Education

Location

London

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

£ 16500

Undergraduate Entry Requirements:

  1. Educational Qualifications:

    • Completion of Higher Secondary Certificate (HSC)/Standard XII with an overall average of 60% or higher.
    • Acceptance of qualifications from all boards, including CBSE and CISCE.
    • A specific emphasis on English language and Medium of Instruction (MOI) with a requirement of 70% marks.
       
  2. English Language Proficiency:

    • IELTS: Minimum overall score of 6.5, with no individual component below 5.5.
    • TOEFL: Minimum overall score of 72, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
    • PTE Academic: Minimum overall score of 42 with no individual score below 42.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Ravensbourne University London is dedicated to supporting the academic journey of international students through various scholarship opportunities. As Ravensbourne continues to empower the next generation of creative leaders, its scholarship programs play a pivotal role in ensuring that deserving international students have the opportunity to thrive in the vibrant and dynamic academic environment.

1. Vice-Chancellor's Excellence Scholarship: This prestigious scholarship is awarded to international students who have demonstrated outstanding academic achievements and leadership qualities. It covers a significant portion of the tuition fees for the duration of the student's program.

2. International Merit Scholarship: Designed to recognize and reward academic merit, the International Merit Scholarship is open to high-achieving international students across all disciplines. Successful applicants receive financial support to assist with tuition fees.

3. Global Future Scholarship: Ravensbourne is committed to nurturing future global leaders. The Global Future Scholarship is aimed at international students who exhibit exceptional potential and a commitment to making a positive impact in their chosen field. Recipients benefit from financial assistance and mentorship opportunities.

4. Cultural Diversity Scholarship: Acknowledging the importance of diverse perspectives in creative industries, Ravensbourne offers the Cultural Diversity Scholarship. This scholarship is open to international students who contribute to the cultural richness of the university community. It provides financial support to aid in the pursuit of academic goals.

5. Industry Engagement Scholarship: For students with a passion for industry collaboration, the Industry Engagement Scholarship encourages international students to actively participate in real-world projects and internships. This scholarship not only supports academic endeavors but also facilitates networking and career development.

Ravensbourne University London provides robust support for professional development. Graduates benefit from networking opportunities, industry collaborations, and access to alumni connections, ensuring a strong foundation for career growth. The BSc (Hons) Digital Marketing (with Foundation Year) program lays the groundwork for diverse and fulfilling careers in the rapidly evolving digital marketing landscape.

  1. Digital Marketing Coordinator: Graduates of the BSc (Hons) Digital Marketing (with Foundation Year) program are well-suited for roles as Digital Marketing Coordinators. They play a pivotal role in executing digital strategies, managing campaigns, and ensuring cohesive online brand presence.

  2. Content Marketing Specialist: Leveraging the foundation in content creation, graduates may pursue careers as Content Marketing Specialists. They craft compelling narratives and engaging content to resonate with target audiences, contributing to brand visibility and customer engagement.

  3. Social Media Manager: With a solid understanding of social media gained during the foundation year, graduates can excel in roles as Social Media Managers. They lead social media strategies, curate content, and foster community engagement across various platforms.

  4. SEO Analyst: The program's focus on search engine optimization (SEO) prepares graduates for roles as SEO Analysts. They optimize digital content to enhance search engine rankings, driving organic traffic and improving online visibility.

  5. Digital Marketing Analyst: Graduates are well-equipped for positions as Digital Marketing Analysts, where they utilize data analytics skills to evaluate campaign performance, extract insights, and recommend strategies for optimization.

  6. E-commerce Marketing Specialist: Given the increasing importance of e-commerce, graduates may choose to specialize as E-commerce Marketing Specialists. They develop and implement digital marketing strategies tailored to online retail environments.

  7. Email Marketing Coordinator: With knowledge gained in the foundation year, graduates can pursue roles as Email Marketing Coordinators. They orchestrate targeted email campaigns, ensuring personalized and effective communication with segmented audiences.

  8. Digital Advertising Assistant: Graduates can begin their careers as Digital Advertising Assistants, contributing to the planning and execution of digital advertising campaigns. They collaborate with teams to create visually appealing and impactful ads.


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