BSc (Hons) Business Management
The BSc (Hons) Business Management program provides a comprehensive introduction to the...
BSc (Hons) Digital Marketing (with Foundation Year)
London
INTAKE: Jan, May & Sept
Program Overview
The BSc (Hons) Digital Marketing with Foundation Year program offers a comprehensive education in the fundamentals of digital marketing, focusing on creativity, data analysis, consumer behavior, and multi-channel strategies. The Foundation Year covers core topics that build essential skills in digital communication, design, and strategy, ensuring students are equipped to progress into the full undergraduate course. The program emphasizes practical learning alongside theory, helping students to develop a well-rounded skill set. This course is designed to give students the knowledge and confidence to thrive in a range of digital marketing roles.
Curriculum: The curriculum is divided into two key phases: the Foundation Year and the full BSc program. During the Foundation Year, students gain fundamental skills in areas such as creative digital design, web development, communication, and media studies. These modules are designed to prepare students for the more specialized aspects of digital marketing that they will encounter in the second year. The full BSc program then explores areas like social media marketing, content marketing, data analytics, and digital advertising. Students learn to design and implement digital campaigns across various platforms, analyze campaign performance, and understand consumer behavior in the digital space. The curriculum also provides opportunities to work on live projects, enhancing hands-on learning.
Research Focus: The research focus of the BSc (Hons) Digital Marketing with Foundation Year revolves around the integration of digital technologies into modern marketing practices. Students explore how emerging trends, such as artificial intelligence, data analytics, and social media, are reshaping marketing strategies. The program encourages students to critically analyze the impact of these technologies on both marketing campaigns and consumer behavior. Students are also encouraged to investigate how different digital tools can be used creatively to engage audiences and drive business success.
Industry Engagement: Ravensbourne University London has strong industry links, providing students with numerous opportunities for industry engagement. Throughout the program, students have the chance to collaborate with industry professionals through guest lectures, workshops, and live projects. These partnerships ensure that students gain practical, real-world insights into the digital marketing industry, allowing them to apply what they learn in the classroom to actual marketing challenges. Ravensbourne’s modern facilities also allow students to experiment with the latest digital tools and technologies, ensuring they are well-prepared for the demands of the industry.
Global Perspective: The program takes a global perspective by incorporating international case studies and market research into the curriculum. Students explore how digital marketing strategies vary across different regions and cultures, preparing them to work in a global marketplace. The diverse student body at Ravensbourne also adds a global dimension to the learning experience, encouraging cross-cultural collaboration and understanding.
Location
London
Score
IELTS: 6.5
Tuition Fee
£ 17000
Undergraduate Entry Requirements:
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Educational Qualifications:
- Completion of Higher Secondary Certificate (HSC)/Standard XII with an overall average of 60% or higher.
- Acceptance of qualifications from all boards, including CBSE and CISCE.
- A specific emphasis on English language and Medium of Instruction (MOI) with a requirement of 70% marks.
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English Language Proficiency:
- IELTS: Minimum overall score of 6.5, with no individual component below 5.5.
- TOEFL: Minimum overall score of 72, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: Minimum overall score of 42 with no individual score below 42.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Ravensbourne University London is dedicated to supporting the academic journey of international students through various scholarship opportunities. As Ravensbourne continues to empower the next generation of creative leaders, its scholarship programs play a pivotal role in ensuring that deserving international students have the opportunity to thrive in the vibrant and dynamic academic environment.
Vice-Chancellor's Excellence Scholarship: This prestigious scholarship is awarded to international students who have demonstrated outstanding academic achievements and leadership qualities. It covers a significant portion of the tuition fees for the duration of the student's program.
International Merit Scholarship: Designed to recognize and reward academic merit, the International Merit Scholarship is open to high-achieving international students across all disciplines. Successful applicants receive financial support to assist with tuition fees.
Global Future Scholarship: Ravensbourne is committed to nurturing future global leaders. The Global Future Scholarship is aimed at international students who exhibit exceptional potential and a commitment to making a positive impact in their chosen field. Recipients benefit from financial assistance and mentorship opportunities.
Cultural Diversity Scholarship: Acknowledging the importance of diverse perspectives in creative industries, Ravensbourne offers the Cultural Diversity Scholarship. This scholarship is open to international students who contribute to the cultural richness of the university community. It provides financial support to aid in the pursuit of academic goals.
Industry Engagement Scholarship: For students with a passion for industry collaboration, the Industry Engagement Scholarship encourages international students to actively participate in real-world projects and internships. This scholarship not only supports academic endeavors but also facilitates networking and career development.
Ravensbourne University London provides robust support for professional development. Graduates benefit from networking opportunities, industry collaborations, and access to alumni connections, ensuring a strong foundation for career growth. The BSc (Hons) Digital Marketing (with Foundation Year) program lays the groundwork for diverse and fulfilling careers in the rapidly evolving digital marketing landscape.
Digital Marketing Coordinator: Graduates of the BSc (Hons) Digital Marketing (with Foundation Year) program are well-suited for roles as Digital Marketing Coordinators. They play a pivotal role in executing digital strategies, managing campaigns, and ensuring cohesive online brand presence.
Content Marketing Specialist: Leveraging the foundation in content creation, graduates may pursue careers as Content Marketing Specialists. They craft compelling narratives and engaging content to resonate with target audiences, contributing to brand visibility and customer engagement.
Social Media Manager: With a solid understanding of social media gained during the foundation year, graduates can excel in roles as Social Media Managers. They lead social media strategies, curate content, and foster community engagement across various platforms.
SEO Analyst: The program's focus on search engine optimization (SEO) prepares graduates for roles as SEO Analysts. They optimize digital content to enhance search engine rankings, driving organic traffic and improving online visibility.
Digital Marketing Analyst: Graduates are well-equipped for positions as Digital Marketing Analysts, where they utilize data analytics skills to evaluate campaign performance, extract insights, and recommend strategies for optimization.
E-commerce Marketing Specialist: Given the increasing importance of e-commerce, graduates may choose to specialize as E-commerce Marketing Specialists. They develop and implement digital marketing strategies tailored to online retail environments.
Email Marketing Coordinator: With knowledge gained in the foundation year, graduates can pursue roles as Email Marketing Coordinators. They orchestrate targeted email campaigns, ensuring personalized and effective communication with segmented audiences.
Digital Advertising Assistant: Graduates can begin their careers as Digital Advertising Assistants, contributing to the planning and execution of digital advertising campaigns. They collaborate with teams to create visually appealing and impactful ads.
