BSc (Hons) Business Management
The BSc (Hons) Business Management program provides a comprehensive introduction to the...
BSc (Hons) Digital Marketing
London
INTAKE: Jan, May & Sept
Program Overview
The BSc (Hons) Digital Marketing program focuses on leveraging digital tools to craft and execute impactful marketing campaigns. Students learn to engage audiences across various digital platforms, including search engines, social media, and email, developing strategies that resonate with target demographics. The curriculum blends creative exploration with technical proficiency, preparing students for diverse roles within the digital marketing sphere.
Curriculum: The curriculum encompasses a range of topics essential for modern digital marketers. Students delve into digital marketing fundamentals, data analysis, consumer behavior, web design, photography, video production, and social media marketing. The program offers flexibility, allowing students to tailor their studies to align with personal interests and career aspirations. Additionally, the course provides opportunities to gain professional qualifications through an Accredited Degree partnership with The Chartered Institute of Marketing (CIM), enhancing students' credentials in the industry.
Research Focus: While the program emphasizes practical skills, it also encourages exploration of emerging trends and technologies in digital marketing. Students investigate the impact of digital innovations on consumer behavior and marketing strategies, fostering critical thinking and adaptability in a rapidly evolving industry.
Industry Engagement: Ravensbourne University London maintains strong connections with the digital marketing industry, providing students with opportunities to engage with professionals through guest lectures, workshops, and live projects. This exposure ensures that graduates are well-prepared to meet industry standards and expectations. The university's state-of-the-art facilities, including augmented (AR) and virtual reality (VR) technologies, further enhance the learning experience, allowing students to experiment with cutting-edge tools and techniques.
Global Perspective: The program incorporates international case studies and perspectives, preparing students to navigate and contribute to the global digital marketing landscape. The diverse student body further enriches the learning experience, fostering cross-cultural collaboration and understanding.
Location
London
Score
IELTS: 6.5
Tuition Fee
£ 17000
Undergraduate Entry Requirements:
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Educational Qualifications:
- Completion of Higher Secondary Certificate (HSC)/Standard XII with an overall average of 60% or higher.
- Acceptance of qualifications from all boards, including CBSE and CISCE.
- A specific emphasis on English language and Medium of Instruction (MOI) with a requirement of 70% marks.
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English Language Proficiency:
- IELTS: Minimum overall score of 6.5, with no individual component below 5.5.
- TOEFL: Minimum overall score of 72, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: Minimum overall score of 42 with no individual score below 42.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Ravensbourne University London is dedicated to supporting the academic journey of international students through various scholarship opportunities. As Ravensbourne continues to empower the next generation of creative leaders, its scholarship programs play a pivotal role in ensuring that deserving international students have the opportunity to thrive in the vibrant and dynamic academic environment.
Vice-Chancellor's Excellence Scholarship: This prestigious scholarship is awarded to international students who have demonstrated outstanding academic achievements and leadership qualities. It covers a significant portion of the tuition fees for the duration of the student's program.
International Merit Scholarship: Designed to recognize and reward academic merit, the International Merit Scholarship is open to high-achieving international students across all disciplines. Successful applicants receive financial support to assist with tuition fees.
Global Future Scholarship: Ravensbourne is committed to nurturing future global leaders. The Global Future Scholarship is aimed at international students who exhibit exceptional potential and a commitment to making a positive impact in their chosen field. Recipients benefit from financial assistance and mentorship opportunities.
Cultural Diversity Scholarship: Acknowledging the importance of diverse perspectives in creative industries, Ravensbourne offers the Cultural Diversity Scholarship. This scholarship is open to international students who contribute to the cultural richness of the university community. It provides financial support to aid in the pursuit of academic goals.
Industry Engagement Scholarship: For students with a passion for industry collaboration, the Industry Engagement Scholarship encourages international students to actively participate in real-world projects and internships. This scholarship not only supports academic endeavors but also facilitates networking and career development.
Ravensbourne University London supports the professional growth and development of its graduates through career services. Networking opportunities, industry collaborations, and access to alumni connections contribute to a robust support system, ensuring that graduates are equipped to navigate and excel in their chosen career paths. The BSc (Hons) Digital Marketing program lays the groundwork for dynamic and rewarding careers in the ever-evolving field of digital marketing.
Digital Marketing Manager: Graduates of the BSc (Hons) Digital Marketing program are well-positioned to assume roles as Digital Marketing Managers. In this capacity, they lead teams in developing and executing comprehensive digital marketing strategies for businesses and brands.
Social Media Strategist: With a focus on emerging trends and technologies, graduates can excel in roles as Social Media Strategists. They leverage their understanding of platforms to create engaging content and drive brand visibility across social media channels.
Data Analyst in Digital Marketing: The program's emphasis on data analytics equips graduates for roles as Data Analysts in the digital marketing realm. They analyze campaign performance, extract meaningful insights, and contribute to data-driven decision-making.
Content Marketing Specialist: Graduates may pursue careers as Content Marketing Specialists, creating compelling and relevant content that aligns with brand strategies. Their skills in storytelling and content creation make them valuable assets in the competitive digital landscape.
SEO Specialist: Given the importance of search engine optimization (SEO), graduates can specialize as SEO Specialists. They optimize digital content to enhance online visibility and drive organic traffic, contributing to the overall success of digital campaigns.
Email Marketing Manager: The program prepares graduates for roles as Email Marketing Managers. They orchestrate targeted email campaigns, leveraging data insights to deliver personalized and effective messaging to specific audience segments.
Digital Advertising Executive: Graduates can embark on careers as Digital Advertising Executives, overseeing the planning and execution of digital advertising campaigns. They collaborate with creative teams to ensure impactful and visually compelling ads.
E-commerce Marketing Manager: With a holistic understanding of digital marketing, graduates are well-suited for roles as E-commerce Marketing Managers. They drive online sales through effective marketing strategies tailored to e-commerce platforms.
