BSc (Hons) Business Management
The BSc (Hons) Business Management program provides a comprehensive introduction to the...
BA (Hons) Advertising and Brand Design (with Foundation Year)
London
INTAKE: Jan, May & Sept
Program Overview
The BA (Hons) Advertising and Brand Design with Foundation Year equips students with a robust understanding of both the creative and strategic aspects of advertising and branding. Through a combination of practical and theoretical learning, the program covers various design methods, brand communication techniques, and advertising strategies. The Foundation Year focuses on building essential skills in visual communication, conceptual thinking, and design technologies, creating a smooth transition into the full undergraduate course.
Curriculum: The curriculum is designed to offer a well-rounded education, beginning with the Foundation Year, which covers core subjects such as creative problem-solving, visual design, and understanding cultural contexts. In subsequent years, students will deepen their understanding of brand identity, advertising strategies, art direction, and marketing, while also refining their design and creative skills through live projects and collaborations with industry partners. The final year focuses on building a professional portfolio and working on complex, real-world projects that integrate the strategic and creative elements of branding.
Research Focus: Students in the program are encouraged to investigate current trends and technologies in branding and advertising, with a focus on how digital innovation is transforming the industry. The research encourages critical thinking about how brands are communicated visually, the impact of social media on branding, and how advertising strategies evolve in response to technological advancements and changing consumer behaviors.
Industry Engagement: Ravensbourne University London is known for its strong industry connections, and students in the BA (Hons) Advertising and Brand Design program benefit from these relationships through guest lectures, workshops, and opportunities to work on live briefs from companies. Collaborating with industry professionals helps students to gain a real-world understanding of the creative challenges they will face in their careers and provides them with essential networking opportunities.
Global Perspective: The program incorporates global trends in advertising and brand development, ensuring that students are prepared to work in international markets. The diverse student body at Ravensbourne brings varied perspectives, which enriches the learning environment. Students also explore international case studies to understand how branding and advertising practices differ across cultures and regions.
Location
London
Score
IELTS: 6.5
Tuition Fee
£ 17000
Undergraduate Entry Requirements:
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Educational Qualifications:
- Completion of Higher Secondary Certificate (HSC)/Standard XII with an overall average of 60% or higher.
- Acceptance of qualifications from all boards, including CBSE and CISCE.
- A specific emphasis on English language and Medium of Instruction (MOI) with a requirement of 70% marks.
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English Language Proficiency:
- IELTS: Minimum overall score of 6.5, with no individual component below 5.5.
- TOEFL: Minimum overall score of 72, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: Minimum overall score of 42 with no individual score below 42.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Ravensbourne University London is dedicated to supporting the academic journey of international students through various scholarship opportunities. As Ravensbourne continues to empower the next generation of creative leaders, its scholarship programs play a pivotal role in ensuring that deserving international students have the opportunity to thrive in the vibrant and dynamic academic environment.
Vice-Chancellor's Excellence Scholarship: This prestigious scholarship is awarded to international students who have demonstrated outstanding academic achievements and leadership qualities. It covers a significant portion of the tuition fees for the duration of the student's program.
International Merit Scholarship: Designed to recognize and reward academic merit, the International Merit Scholarship is open to high-achieving international students across all disciplines. Successful applicants receive financial support to assist with tuition fees.
Global Future Scholarship: Ravensbourne is committed to nurturing future global leaders. The Global Future Scholarship is aimed at international students who exhibit exceptional potential and a commitment to making a positive impact in their chosen field. Recipients benefit from financial assistance and mentorship opportunities.
Cultural Diversity Scholarship: Acknowledging the importance of diverse perspectives in creative industries, Ravensbourne offers the Cultural Diversity Scholarship. This scholarship is open to international students who contribute to the cultural richness of the university community. It provides financial support to aid in the pursuit of academic goals.
Industry Engagement Scholarship: For students with a passion for industry collaboration, the Industry Engagement Scholarship encourages international students to actively participate in real-world projects and internships. This scholarship not only supports academic endeavors but also facilitates networking and career development.
Ravensbourne University London is dedicated to supporting the professional development of its graduates. Career services provide resources for job searches, networking opportunities, and guidance on building a compelling portfolio. The foundation year ensures that graduates are well-prepared for diverse entry-level roles, and the university's industry connections facilitate potential internships and collaborations. With a combination of foundational skills and specialized knowledge, graduates of the BA (Hons) Advertising and Brand Design (with Foundation Year) program are poised for dynamic and fulfilling careers in the evolving field of advertising and brand design.
Junior Graphic Designer: Graduates of the BA (Hons) Advertising and Brand Design (with Foundation Year) program may begin their careers as Junior Graphic Designers. Armed with a solid foundation in design principles, they contribute to the creation of visually compelling materials for advertising campaigns.
Advertising Assistant: The program prepares students for roles as Advertising Assistants, where they support the development and execution of advertising strategies. This entry-level position allows them to work closely with experienced professionals, gaining valuable insights into the industry.
Digital Marketing Coordinator: With enhanced digital media skills gained during the foundation year, graduates can explore roles as Digital Marketing Coordinators. They play a pivotal role in implementing and optimizing digital marketing campaigns, leveraging their understanding of advertising strategies.
Brand Identity Specialist: Graduates may specialize in brand identity, working as Brand Identity Specialists. In this role, they focus on developing and maintaining the visual identity of brands, ensuring consistency across various touchpoints and enhancing brand recognition.
Content Creator for Social Media: Given the increasing importance of social media in advertising, graduates can pursue careers as Content Creators. They generate engaging content for social media platforms, contributing to the online presence and visibility of brands.
Marketing Coordinator in Creative Agencies: Creative agencies often seek Marketing Coordinators who possess a strong foundation in advertising and design. Graduates may take on roles coordinating marketing activities, collaborating with teams to ensure campaigns align with brand objectives.
Junior Art Director: As they progress in their careers, graduates may aspire to become Junior Art Directors. In this role, they take on more significant responsibilities in guiding the visual aspects of advertising campaigns, working closely with senior creative professionals.
Freelance Designer: Some graduates may choose a freelance career, offering their design expertise to clients in need of advertising and branding services. The foundation year equips them with the skills and confidence to manage independent projects.
