BA (Hons) Advertising and Brand Design (with Foundation Year)

London

 

INTAKE: Jan, May & Sept

Program Overview

The BA (Hons) Advertising and Brand Design program with a Foundation Year at Ravensbourne University London offers a structured pathway for students to enter the dynamic field of advertising and brand design. The foundation year serves as a crucial phase, providing students with the opportunity to enhance their skills in graphic design, digital media, and creative thinking. As they progress through the program, students gain a comprehensive understanding of advertising strategies, brand identity development, and multidisciplinary design skills. The curriculum is designed to foster a seamless integration of theoretical knowledge and practical application, preparing students to navigate the complexities of contemporary advertising practices. With a focus on staying ahead in the digital era, the program ensures that students are proficient in industry-relevant technologies, positioning them for success in a rapidly evolving industry. This inclusive approach, coupled with the foundational year, creates a well-rounded learning experience for aspiring advertising and brand design professionals.

Curriculum:

  1. Foundation Year for Skill Enhancement: The BA (Hons) Advertising and Brand Design program with a Foundation Year is tailored to provide students with a comprehensive introduction to design principles and advertising concepts. The foundation year serves as a preparatory stage, allowing students to enhance their skills in graphic design, digital media, and creative thinking.

  2. Introduction to Advertising Strategies: The program places a strong emphasis on introducing students to advertising strategies from the foundation level. Through theoretical modules and practical projects, students gain insights into the strategic aspects of advertising, including target audience analysis, market trends, and effective communication strategies.

  3. Brand Identity Development: Building on the foundation year, the program focuses on brand identity development. Students delve into the principles of creating and maintaining a brand's visual identity, understanding how design elements contribute to brand recognition and differentiation in the competitive market.

  4. Multidisciplinary Design Skills Enhancement: The multidisciplinary nature of advertising and brand design is emphasized throughout the program. The foundation year lays the groundwork for students to enhance their design skills across various mediums, ensuring they are well-prepared for the diverse demands of the industry.

  5. Integration of Industry-Relevant Technologies: Recognizing the importance of staying current with industry trends, the program integrates training in industry-relevant technologies. Students are exposed to the latest design software and digital tools, ensuring they are equipped with the technical skills necessary for professional practice.

Pollster Education

Location

London

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

£ 16500

Undergraduate Entry Requirements:

  1. Educational Qualifications:

    • Completion of Higher Secondary Certificate (HSC)/Standard XII with an overall average of 60% or higher.
    • Acceptance of qualifications from all boards, including CBSE and CISCE.
    • A specific emphasis on English language and Medium of Instruction (MOI) with a requirement of 70% marks.
       
  2. English Language Proficiency:

    • IELTS: Minimum overall score of 6.5, with no individual component below 5.5.
    • TOEFL: Minimum overall score of 72, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
    • PTE Academic: Minimum overall score of 42 with no individual score below 42.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Ravensbourne University London is dedicated to supporting the academic journey of international students through various scholarship opportunities. As Ravensbourne continues to empower the next generation of creative leaders, its scholarship programs play a pivotal role in ensuring that deserving international students have the opportunity to thrive in the vibrant and dynamic academic environment.

1. Vice-Chancellor's Excellence Scholarship: This prestigious scholarship is awarded to international students who have demonstrated outstanding academic achievements and leadership qualities. It covers a significant portion of the tuition fees for the duration of the student's program.

2. International Merit Scholarship: Designed to recognize and reward academic merit, the International Merit Scholarship is open to high-achieving international students across all disciplines. Successful applicants receive financial support to assist with tuition fees.

3. Global Future Scholarship: Ravensbourne is committed to nurturing future global leaders. The Global Future Scholarship is aimed at international students who exhibit exceptional potential and a commitment to making a positive impact in their chosen field. Recipients benefit from financial assistance and mentorship opportunities.

4. Cultural Diversity Scholarship: Acknowledging the importance of diverse perspectives in creative industries, Ravensbourne offers the Cultural Diversity Scholarship. This scholarship is open to international students who contribute to the cultural richness of the university community. It provides financial support to aid in the pursuit of academic goals.

5. Industry Engagement Scholarship: For students with a passion for industry collaboration, the Industry Engagement Scholarship encourages international students to actively participate in real-world projects and internships. This scholarship not only supports academic endeavors but also facilitates networking and career development.

Ravensbourne University London is dedicated to supporting the professional development of its graduates. Career services provide resources for job searches, networking opportunities, and guidance on building a compelling portfolio. The foundation year ensures that graduates are well-prepared for diverse entry-level roles, and the university's industry connections facilitate potential internships and collaborations. With a combination of foundational skills and specialized knowledge, graduates of the BA (Hons) Advertising and Brand Design (with Foundation Year) program are poised for dynamic and fulfilling careers in the evolving field of advertising and brand design.

  1. Junior Graphic Designer: Graduates of the BA (Hons) Advertising and Brand Design (with Foundation Year) program may begin their careers as Junior Graphic Designers. Armed with a solid foundation in design principles, they contribute to the creation of visually compelling materials for advertising campaigns.

  2. Advertising Assistant: The program prepares students for roles as Advertising Assistants, where they support the development and execution of advertising strategies. This entry-level position allows them to work closely with experienced professionals, gaining valuable insights into the industry.

  3. Digital Marketing Coordinator: With enhanced digital media skills gained during the foundation year, graduates can explore roles as Digital Marketing Coordinators. They play a pivotal role in implementing and optimizing digital marketing campaigns, leveraging their understanding of advertising strategies.

  4. Brand Identity Specialist: Graduates may specialize in brand identity, working as Brand Identity Specialists. In this role, they focus on developing and maintaining the visual identity of brands, ensuring consistency across various touchpoints and enhancing brand recognition.

  5. Content Creator for Social Media: Given the increasing importance of social media in advertising, graduates can pursue careers as Content Creators. They generate engaging content for social media platforms, contributing to the online presence and visibility of brands.

  6. Marketing Coordinator in Creative Agencies: Creative agencies often seek Marketing Coordinators who possess a strong foundation in advertising and design. Graduates may take on roles coordinating marketing activities, collaborating with teams to ensure campaigns align with brand objectives.

  7. Junior Art Director: As they progress in their careers, graduates may aspire to become Junior Art Directors. In this role, they take on more significant responsibilities in guiding the visual aspects of advertising campaigns, working closely with senior creative professionals.

  8. Freelance Designer: Some graduates may choose a freelance career, offering their design expertise to clients in need of advertising and branding services. The foundation year equips them with the skills and confidence to manage independent projects.


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