BSc (Hons) Business Management
The BSc (Hons) Business Management program provides a comprehensive introduction to the...
BA (Hons) Advertising and Brand Design
London
INTAKE: Jan, May & Sept
Program Overview
The BA (Hons) Advertising and Brand Design program at Ravensbourne University London is tailored for individuals passionate about exploring how communication design can influence perception and drive behavioral change. The course offers opportunities to delve into graphic design, strategy, branding, copywriting, and art direction. Students collaborate with industry partners, engage with emerging technologies, and position themselves within the dynamic UK creative economy.
Curriculum: The curriculum is structured to build a comprehensive understanding of advertising and branding. In the first year, students focus on developing core skills and grasping key concepts related to the field. The second year emphasizes the application of these skills through practical projects and collaborations. The final year culminates in a significant project that showcases the student's ability to integrate strategic thinking with creative execution.
Research Focus: The program encourages students to investigate how visual storytelling brings products and services to life. By exploring contemporary advertising and branding transformations driven by digital technologies, students develop brand communication, social media content, marketing strategies, and interactive experiences alongside traditional advertising campaigns.
Industry Engagement: Ravensbourne University London maintains robust industry connections, offering students opportunities to collaborate with global brands like Sky and Kopparberg, as well as leading agencies and studios such as Bulletproof and The Electric Theatre Collective. This engagement ensures that students gain practical experience and insights from professionals, enhancing their readiness for the creative industry.
Global Perspective: The program integrates international case studies and perspectives, preparing students to navigate and contribute to the global advertising and branding landscape. The diverse student body further enriches the learning experience, fostering cross-cultural collaboration and understanding.
Location
London
Score
IELTS: 6.5
Tuition Fee
£ 17000
Undergraduate Entry Requirements:
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Educational Qualifications:
- Completion of Higher Secondary Certificate (HSC)/Standard XII with an overall average of 60% or higher.
- Acceptance of qualifications from all boards, including CBSE and CISCE.
- A specific emphasis on English language and Medium of Instruction (MOI) with a requirement of 70% marks.
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English Language Proficiency:
- IELTS: Minimum overall score of 6.5, with no individual component below 5.5.
- TOEFL: Minimum overall score of 72, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: Minimum overall score of 42 with no individual score below 42.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Ravensbourne University London is dedicated to supporting the academic journey of international students through various scholarship opportunities. As Ravensbourne continues to empower the next generation of creative leaders, its scholarship programs play a pivotal role in ensuring that deserving international students have the opportunity to thrive in the vibrant and dynamic academic environment.
Vice-Chancellor's Excellence Scholarship: This prestigious scholarship is awarded to international students who have demonstrated outstanding academic achievements and leadership qualities. It covers a significant portion of the tuition fees for the duration of the student's program.
International Merit Scholarship: Designed to recognize and reward academic merit, the International Merit Scholarship is open to high-achieving international students across all disciplines. Successful applicants receive financial support to assist with tuition fees.
Global Future Scholarship: Ravensbourne is committed to nurturing future global leaders. The Global Future Scholarship is aimed at international students who exhibit exceptional potential and a commitment to making a positive impact in their chosen field. Recipients benefit from financial assistance and mentorship opportunities.
Cultural Diversity Scholarship: Acknowledging the importance of diverse perspectives in creative industries, Ravensbourne offers the Cultural Diversity Scholarship. This scholarship is open to international students who contribute to the cultural richness of the university community. It provides financial support to aid in the pursuit of academic goals.
Industry Engagement Scholarship: For students with a passion for industry collaboration, the Industry Engagement Scholarship encourages international students to actively participate in real-world projects and internships. This scholarship not only supports academic endeavors but also facilitates networking and career development.
Ravensbourne University London is committed to supporting the professional development of its Advertising and Brand Design graduates. The university's career services provide resources for job searches, portfolio development, and industry networking. Workshops, industry collaborations, and guest lectures contribute to the practical experience graduates gain, ensuring they are well-prepared for diverse and dynamic careers within the global advertising and branding industry. The BA (Hons) Advertising and Brand Design program positions graduates as creative and strategic professionals ready to make impactful contributions to the world of advertising.
Advertising Creative Director: Graduates from the BA (Hons) Advertising and Brand Design program are well-positioned for roles as Advertising Creative Directors. In this leadership position, they oversee the creative aspects of advertising campaigns, ensuring that the messaging aligns with brand strategies and captivates the target audience.
Brand Strategist: With a deep understanding of brand identity and development, graduates can pursue roles as Brand Strategists. They work closely with clients to formulate effective branding strategies, considering market trends, consumer behavior, and the competitive landscape to enhance brand positioning.
Graphic Designer in Advertising Agencies: Many graduates find rewarding careers as Graphic Designers within advertising agencies. They contribute their creative talents to produce visually appealing and impactful designs for various advertising materials, including print, digital media, and outdoor advertising.
Digital Marketing Specialist: The program's focus on multidisciplinary design skills prepares graduates for roles as Digital Marketing Specialists. They leverage their knowledge of design and advertising principles to create engaging online campaigns, manage social media presence, and optimize digital marketing strategies.
Art Director in Creative Agencies: Graduates may pursue roles as Art Directors in creative agencies, overseeing the visual elements of advertising campaigns. They collaborate with copywriters, designers, and clients to ensure that the artistic direction aligns with the overall brand message.
Advertising Copywriter: Those with a flair for writing can explore careers as Advertising Copywriters. They craft compelling and persuasive copy for various advertising channels, including print, digital, and broadcast, contributing to the overall narrative of advertising campaigns.
Media Planner: Graduates may opt for roles as Media Planners, strategically selecting the best channels to disseminate advertising content. They analyze audience demographics, media trends, and advertising platforms to optimize the reach and impact of campaigns.
Brand Consultant: Leveraging their expertise in brand identity, graduates can work as Brand Consultants. They offer specialized advice to businesses and organizations on how to strengthen and revitalize their brand image, ensuring it resonates effectively with the target audience.
