BA (Hons) Advertising and Brand Design

London

 

INTAKE: Jan, May & Sept

Program Overview

The BA (Hons) Advertising and Brand Design program at Ravensbourne is a dynamic and comprehensive course that equips students with the skills and knowledge needed for a successful career in advertising and brand design. The curriculum encompasses strategic advertising principles, guiding students in the art of creating messages that resonate with diverse audiences. A significant emphasis is placed on brand identity and development, recognizing the crucial role design plays in shaping a brand's visual identity. Through hands-on projects, students refine their creative abilities, learning to conceptualize and execute advertising campaigns across various media. The program fosters multidisciplinary design skills, acknowledging the evolving nature of the advertising industry. Additionally, students are introduced to industry-relevant technologies, ensuring they are well-prepared for the demands of contemporary advertising practices. This comprehensive approach positions graduates to enter the field as versatile and skilled professionals capable of making impactful contributions to the world of advertising and brand design.

Curriculum:

  1. Strategic Advertising Principles: The BA (Hons) Advertising and Brand Design program at Ravensbourne is designed to provide students with a solid foundation in the strategic principles of advertising. Emphasizing the importance of effective communication, students learn how to craft compelling messages that resonate with target audiences.

  2. Brand Identity and Development: The program delves into the intricate world of brand identity and development. Students explore the process of creating and maintaining a brand's visual and conceptual identity, understanding how design elements contribute to brand recognition and loyalty.

  3. Creative Conceptualization and Execution: With a focus on fostering creativity, students engage in the conceptualization and execution of advertising campaigns. From ideation to implementation, they develop the skills needed to bring imaginative and impactful campaigns to life across various media platforms.

  4. Multidisciplinary Design Skills: The curriculum emphasizes the acquisition of multidisciplinary design skills. Students gain proficiency in graphic design, digital media, and advertising techniques, preparing them to navigate the dynamic landscape of contemporary advertising where integration of various mediums is essential.

  5. Industry-Relevant Technologies: Staying abreast of industry trends, the program incorporates training in cutting-edge technologies relevant to the advertising and design field. This includes exposure to industry-standard software, ensuring that graduates are well-equipped with the tools used in professional practice.

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Location

London

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

£ 16500

Undergraduate Entry Requirements:

  1. Educational Qualifications:

    • Completion of Higher Secondary Certificate (HSC)/Standard XII with an overall average of 60% or higher.
    • Acceptance of qualifications from all boards, including CBSE and CISCE.
    • A specific emphasis on English language and Medium of Instruction (MOI) with a requirement of 70% marks.
       
  2. English Language Proficiency:

    • IELTS: Minimum overall score of 6.5, with no individual component below 5.5.
    • TOEFL: Minimum overall score of 72, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
    • PTE Academic: Minimum overall score of 42 with no individual score below 42.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Ravensbourne University London is dedicated to supporting the academic journey of international students through various scholarship opportunities. As Ravensbourne continues to empower the next generation of creative leaders, its scholarship programs play a pivotal role in ensuring that deserving international students have the opportunity to thrive in the vibrant and dynamic academic environment.

1. Vice-Chancellor's Excellence Scholarship: This prestigious scholarship is awarded to international students who have demonstrated outstanding academic achievements and leadership qualities. It covers a significant portion of the tuition fees for the duration of the student's program.

2. International Merit Scholarship: Designed to recognize and reward academic merit, the International Merit Scholarship is open to high-achieving international students across all disciplines. Successful applicants receive financial support to assist with tuition fees.

3. Global Future Scholarship: Ravensbourne is committed to nurturing future global leaders. The Global Future Scholarship is aimed at international students who exhibit exceptional potential and a commitment to making a positive impact in their chosen field. Recipients benefit from financial assistance and mentorship opportunities.

4. Cultural Diversity Scholarship: Acknowledging the importance of diverse perspectives in creative industries, Ravensbourne offers the Cultural Diversity Scholarship. This scholarship is open to international students who contribute to the cultural richness of the university community. It provides financial support to aid in the pursuit of academic goals.

5. Industry Engagement Scholarship: For students with a passion for industry collaboration, the Industry Engagement Scholarship encourages international students to actively participate in real-world projects and internships. This scholarship not only supports academic endeavors but also facilitates networking and career development.

Ravensbourne University London is committed to supporting the professional development of its Advertising and Brand Design graduates. The university's career services provide resources for job searches, portfolio development, and industry networking. Workshops, industry collaborations, and guest lectures contribute to the practical experience graduates gain, ensuring they are well-prepared for diverse and dynamic careers within the global advertising and branding industry. The BA (Hons) Advertising and Brand Design program positions graduates as creative and strategic professionals ready to make impactful contributions to the world of advertising.

  1. Advertising Creative Director: Graduates from the BA (Hons) Advertising and Brand Design program are well-positioned for roles as Advertising Creative Directors. In this leadership position, they oversee the creative aspects of advertising campaigns, ensuring that the messaging aligns with brand strategies and captivates the target audience.

  2. Brand Strategist: With a deep understanding of brand identity and development, graduates can pursue roles as Brand Strategists. They work closely with clients to formulate effective branding strategies, considering market trends, consumer behavior, and the competitive landscape to enhance brand positioning.

  3. Graphic Designer in Advertising Agencies: Many graduates find rewarding careers as Graphic Designers within advertising agencies. They contribute their creative talents to produce visually appealing and impactful designs for various advertising materials, including print, digital media, and outdoor advertising.

  4. Digital Marketing Specialist: The program's focus on multidisciplinary design skills prepares graduates for roles as Digital Marketing Specialists. They leverage their knowledge of design and advertising principles to create engaging online campaigns, manage social media presence, and optimize digital marketing strategies.

  5. Art Director in Creative Agencies: Graduates may pursue roles as Art Directors in creative agencies, overseeing the visual elements of advertising campaigns. They collaborate with copywriters, designers, and clients to ensure that the artistic direction aligns with the overall brand message.

  6. Advertising Copywriter: Those with a flair for writing can explore careers as Advertising Copywriters. They craft compelling and persuasive copy for various advertising channels, including print, digital, and broadcast, contributing to the overall narrative of advertising campaigns.

  7. Media Planner: Graduates may opt for roles as Media Planners, strategically selecting the best channels to disseminate advertising content. They analyze audience demographics, media trends, and advertising platforms to optimize the reach and impact of campaigns.

  8. Brand Consultant: Leveraging their expertise in brand identity, graduates can work as Brand Consultants. They offer specialized advice to businesses and organizations on how to strengthen and revitalize their brand image, ensuring it resonates effectively with the target audience.


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