BA (Hons) Fashion Promotion and Communication

London

 

INTAKE: Jan, May & Sept

Program Overview

The BA (Hons) Fashion Promotion and Communication program at Ravensbourne University London is a dynamic and forward-thinking course that equips students with the skills and knowledge needed for success in the field of fashion communication. The program goes beyond traditional marketing and explores the strategic aspects of communication planning within the fashion industry. Students develop a strong foundation in visual and digital communication, learning to create captivating content that aligns with the visual language of fashion. Emphasis is placed on understanding brand identity and storytelling, empowering students to convey brand narratives effectively. Practical experience in event management, including the organization of fashion shows, ensures that graduates are well-prepared for the fast-paced and creative world of fashion promotion. The program's commitment to industry insights and collaboration enhances students' understanding of current trends and industry practices, fostering a proactive and informed approach to fashion communication. Graduates emerge as strategic communicators, ready to contribute to the success of fashion brands through innovative and impactful promotional strategies.

Curriculum:

  1. Strategic Communication Planning: The BA (Hons) Fashion Promotion and Communication program at Ravensbourne is designed to provide students with a comprehensive understanding of strategic communication planning within the fashion industry. Students explore the intricacies of developing effective communication campaigns that align with brand identity and resonate with target audiences.

  2. Visual and Digital Communication Skills: An integral part of the program is the development of visual and digital communication skills. Students learn how to create compelling visual content, including photography, videography, and graphic design. The emphasis on digital communication ensures that graduates are adept at navigating the evolving landscape of online platforms and social media.

  3. Brand Identity and Storytelling: The curriculum delves into the nuances of brand identity and storytelling. Students gain insights into the power of narrative in shaping brand perception. Through hands-on projects, they learn to craft compelling stories that elevate the brand image and engage consumers in meaningful ways.

  4. Event Management and Fashion Shows: The program includes a focus on event management, including the planning and execution of fashion shows and promotional events. Students acquire practical skills in organizing and managing events, understanding the importance of creating immersive experiences that showcase fashion brands in dynamic and memorable ways.

  5. Industry Insights and Collaboration: To provide a real-world perspective, the program integrates industry insights and collaboration. Students engage with industry professionals, participate in workshops, and undertake collaborative projects with fashion brands. This exposure ensures that graduates are well-acquainted with industry practices and are ready to navigate the competitive field of fashion promotion and communication.

Pollster Education

Location

London

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

£ 16500

Undergraduate Entry Requirements:

  1. Educational Qualifications:

    • Completion of Higher Secondary Certificate (HSC)/Standard XII with an overall average of 60% or higher.
    • Acceptance of qualifications from all boards, including CBSE and CISCE.
    • A specific emphasis on English language and Medium of Instruction (MOI) with a requirement of 70% marks.
       
  2. English Language Proficiency:

    • IELTS: Minimum overall score of 6.5, with no individual component below 5.5.
    • TOEFL: Minimum overall score of 72, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
    • PTE Academic: Minimum overall score of 42 with no individual score below 42.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Ravensbourne University London is dedicated to supporting the academic journey of international students through various scholarship opportunities. As Ravensbourne continues to empower the next generation of creative leaders, its scholarship programs play a pivotal role in ensuring that deserving international students have the opportunity to thrive in the vibrant and dynamic academic environment.

1. Vice-Chancellor's Excellence Scholarship: This prestigious scholarship is awarded to international students who have demonstrated outstanding academic achievements and leadership qualities. It covers a significant portion of the tuition fees for the duration of the student's program.

2. International Merit Scholarship: Designed to recognize and reward academic merit, the International Merit Scholarship is open to high-achieving international students across all disciplines. Successful applicants receive financial support to assist with tuition fees.

3. Global Future Scholarship: Ravensbourne is committed to nurturing future global leaders. The Global Future Scholarship is aimed at international students who exhibit exceptional potential and a commitment to making a positive impact in their chosen field. Recipients benefit from financial assistance and mentorship opportunities.

4. Cultural Diversity Scholarship: Acknowledging the importance of diverse perspectives in creative industries, Ravensbourne offers the Cultural Diversity Scholarship. This scholarship is open to international students who contribute to the cultural richness of the university community. It provides financial support to aid in the pursuit of academic goals.

5. Industry Engagement Scholarship: For students with a passion for industry collaboration, the Industry Engagement Scholarship encourages international students to actively participate in real-world projects and internships. This scholarship not only supports academic endeavors but also facilitates networking and career development.

Ravensbourne University London is committed to supporting the professional development of its Fashion Promotion and Communication graduates. The university's career services provide guidance on resume building, portfolio development, and industry networking. Workshops, guest lectures, and industry collaborations contribute to the practical experience graduates gain, ensuring they are well-prepared for diverse and dynamic careers within the global fashion and communication industry. The BA (Hons) Fashion Promotion and Communication program positions graduates for impactful roles that shape the communication strategies of fashion brands in a dynamic and visually driven industry.

  1. Fashion Public Relations Specialist: Graduates of the BA (Hons) Fashion Promotion and Communication program are well-suited for roles as fashion public relations specialists. They work to build and maintain positive relationships between fashion brands and the public, ensuring effective communication of brand messages and values.

  2. Brand Communication Manager: A key career prospect includes becoming a brand communication manager. Graduates play a crucial role in developing and implementing communication strategies that align with brand identity. They oversee the creation of compelling narratives and visual content to enhance brand visibility and engagement.

  3. Digital Content Creator: With a strong emphasis on digital communication skills, graduates can pursue careers as digital content creators. They produce engaging content for online platforms, including social media, websites, and blogs, contributing to the digital presence and storytelling of fashion brands.

  4. Event Manager or Producer: The program's focus on event management prepares graduates for roles as event managers or producers. They organize and execute fashion shows, promotional events, and product launches, creating immersive experiences that showcase fashion brands to target audiences.

  5. Fashion Marketing Specialist: Graduates may choose to specialize in fashion marketing, working as marketing specialists for fashion brands. They contribute to the development and execution of marketing campaigns, leveraging their understanding of strategic communication to drive brand awareness and consumer engagement.

  6. Fashion Editor or Content Strategist: Those with a passion for written communication may pursue careers as fashion editors or content strategists. They curate and create content for fashion publications, websites, or brand blogs, shaping the narrative and visual language of fashion brands.

  7. Social Media Manager: With expertise in digital communication and social media, graduates can become social media managers. They oversee social media accounts, develop content calendars, and implement strategies to enhance brand visibility and engagement on platforms such as Instagram, Facebook, and Twitter.

  8. Fashion Stylist or Creative Director: Graduates may explore roles as fashion stylists or creative directors. They contribute to the visual identity of fashion brands through styling campaigns, creating visual content, and overseeing the artistic direction of fashion shoots and promotional materials.

  9. Fashion Consultant: Graduates can offer their expertise as fashion consultants, providing strategic advice to fashion brands on communication, branding, and promotional strategies. They may work independently or as part of consulting firms, guiding brands to success in the competitive fashion industry.

  10. Entrepreneur in Fashion Communication: Entrepreneurial graduates may choose to establish their own ventures in fashion communication. They can launch digital marketing agencies, PR firms, or content creation studios, offering specialized services to fashion brands seeking innovative and effective communication strategies.


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