BA (Hons) Fashion Buying and Brand Management

London

 

INTAKE: Jan, May & Sept

Program Overview

The BA (Hons) Fashion Buying and Brand Management program at Ravensbourne University London is a strategic blend of fashion buying expertise and brand management acumen. Students engage in a dynamic curriculum that places a strong emphasis on strategic fashion buying, equipping them with the skills needed to curate product assortments that align with market trends and consumer preferences. The program uniquely focuses on brand development and management, ensuring that graduates possess the knowledge and insights required to contribute to the success and longevity of fashion brands. In-depth exploration of retail merchandising strategies provides students with a comprehensive understanding of how to optimize product presentation and enhance the overall retail experience. The global perspective embedded in the curriculum prepares students to navigate the complexities of the international fashion market. Embracing the digital era, the program integrates e-commerce and digital retailing components, reflecting the importance of online retail strategies and the impact of technology on consumer behavior. Graduates emerge not only as adept fashion buyers but also as strategic thinkers capable of shaping the success of fashion brands in a competitive and dynamic industry. The BA (Hons) Fashion Buying and Brand Management program positions students for exciting and impactful careers in the global fashion retail landscape.

Curriculum:

  1. Strategic Fashion Buying: The BA (Hons) Fashion Buying and Brand Management program at Ravensbourne is designed to immerse students in the strategic aspects of fashion buying. Students learn how to analyze market trends, consumer behavior, and industry dynamics to make informed decisions in selecting and purchasing fashion products for retail.

  2. Brand Development and Management: A key focus of the program is on brand development and management. Students delve into the intricacies of building and sustaining fashion brands, understanding the role of brand identity, positioning, and communication. This comprehensive approach prepares graduates to contribute to the success of fashion brands in a competitive market.

  3. Retail Merchandising: The curriculum includes in-depth exploration of retail merchandising strategies. Students gain insights into product assortment planning, inventory management, and visual merchandising, ensuring they possess the skills to optimize product presentation and enhance the overall retail experience.

  4. Global Fashion Market Understanding: Recognizing the global nature of the fashion industry, the program equips students with a nuanced understanding of the global fashion market. From international sourcing to cross-cultural consumer behavior, students develop the knowledge needed to navigate the complexities of the interconnected fashion landscape.

  5. E-commerce and Digital Retailing: Embracing the digital transformation of retail, the program integrates e-commerce and digital retailing components. Students explore online retail strategies, digital marketing, and the impact of technology on consumer purchasing behavior, preparing them for roles in the ever-evolving digital retail space.

Pollster Education

Location

London

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

£ 16500

Undergraduate Entry Requirements:

  1. Educational Qualifications:

    • Completion of Higher Secondary Certificate (HSC)/Standard XII with an overall average of 60% or higher.
    • Acceptance of qualifications from all boards, including CBSE and CISCE.
    • A specific emphasis on English language and Medium of Instruction (MOI) with a requirement of 70% marks.
       
  2. English Language Proficiency:

    • IELTS: Minimum overall score of 6.5, with no individual component below 5.5.
    • TOEFL: Minimum overall score of 72, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
    • PTE Academic: Minimum overall score of 42 with no individual score below 42.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Ravensbourne University London is dedicated to supporting the academic journey of international students through various scholarship opportunities. As Ravensbourne continues to empower the next generation of creative leaders, its scholarship programs play a pivotal role in ensuring that deserving international students have the opportunity to thrive in the vibrant and dynamic academic environment.

1. Vice-Chancellor's Excellence Scholarship: This prestigious scholarship is awarded to international students who have demonstrated outstanding academic achievements and leadership qualities. It covers a significant portion of the tuition fees for the duration of the student's program.

2. International Merit Scholarship: Designed to recognize and reward academic merit, the International Merit Scholarship is open to high-achieving international students across all disciplines. Successful applicants receive financial support to assist with tuition fees.

3. Global Future Scholarship: Ravensbourne is committed to nurturing future global leaders. The Global Future Scholarship is aimed at international students who exhibit exceptional potential and a commitment to making a positive impact in their chosen field. Recipients benefit from financial assistance and mentorship opportunities.

4. Cultural Diversity Scholarship: Acknowledging the importance of diverse perspectives in creative industries, Ravensbourne offers the Cultural Diversity Scholarship. This scholarship is open to international students who contribute to the cultural richness of the university community. It provides financial support to aid in the pursuit of academic goals.

5. Industry Engagement Scholarship: For students with a passion for industry collaboration, the Industry Engagement Scholarship encourages international students to actively participate in real-world projects and internships. This scholarship not only supports academic endeavors but also facilitates networking and career development.

Ravensbourne University London is committed to supporting the professional development of its Fashion Buying and Brand Management graduates. The university's career services provide guidance on resume building, portfolio development, and industry networking. Workshops, industry collaborations, and internships contribute to the practical experience graduates gain, ensuring they are well-prepared for diverse and dynamic careers within the global fashion and retail industry. The BA (Hons) Fashion Buying and Brand Management program equips graduates with the skills and knowledge needed to thrive in strategic roles that shape the future of fashion brands and retail businesses.

  1. Fashion Buyer: Graduates of the BA (Hons) Fashion Buying and Brand Management program are well-prepared for careers as fashion buyers. They can work for retail giants, fashion houses, or e-commerce platforms, curating product assortments that resonate with target audiences and align with brand strategies.

  2. Brand Manager: A key career prospect is becoming a brand manager, where graduates play a pivotal role in shaping and managing the identity, positioning, and communication of fashion brands. They ensure brand consistency, relevance, and resonance in a competitive market.

  3. Merchandising Manager: Graduates may pursue roles as merchandising managers, overseeing the planning and execution of product assortment strategies. They collaborate with buying teams, analyze market trends, and optimize inventory to maximize sales and enhance the overall retail experience.

  4. Retail Strategist: Those with a strategic mindset can explore careers as retail strategists, developing and implementing strategies to enhance the performance of retail businesses. They may work for fashion retailers, advising on market positioning, pricing strategies, and customer engagement.

  5. E-commerce Manager: With a focus on digital retailing, graduates can become e-commerce managers, overseeing online retail platforms and strategies. They navigate the digital landscape, implement e-commerce best practices, and drive online sales for fashion brands.

  6. Product Development Specialist: Graduates may choose careers as product development specialists, working closely with design and production teams to bring fashion products from concept to market. They ensure that products align with brand vision and meet consumer demands.

  7. Market Research Analyst: A career prospect includes becoming a market research analyst, where graduates analyze consumer behavior, industry trends, and market dynamics. They provide valuable insights to brands, helping them make informed decisions in product development and marketing.

  8. Fashion Entrepreneur: Entrepreneurial graduates may choose to establish their own fashion businesses, leveraging their skills in fashion buying and brand management. They can launch boutique stores, online platforms, or consultancy services, contributing to the entrepreneurial landscape of the fashion industry.

  9. Global Sourcing Manager: Those with a global perspective can pursue roles as global sourcing managers, responsible for identifying and managing suppliers on an international scale. They navigate the complexities of the global supply chain, ensuring efficient and sustainable sourcing practices.

  10. Fashion Consultant: Graduates may offer their expertise as fashion consultants, providing strategic advice to fashion brands or retail businesses. They may specialize in areas such as market positioning, brand development, or retail optimization, contributing to the success of their clients.


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