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MSc Branding and Marketing Communication

London

 

INTAKE: Jan & Sept

Program Overview

The MSc Branding and Marketing Communication course at Middlesex University is designed to provide students with a comprehensive understanding of branding strategies and marketing communication techniques. This program focuses on the creative and strategic aspects of brand management, equipping students with the skills and knowledge necessary to build strong brands and effectively communicate brand messages to target audiences.  

  1. Branding Strategies: The program delves into the principles and strategies of branding, exploring how brands are created, developed, and managed. Students learn about brand positioning, brand identity, brand equity, and brand architecture. They gain insights into consumer behavior and market research, enabling them to make informed decisions in shaping brand perceptions and creating meaningful connections with consumers.

  2. Integrated Marketing Communication: The course emphasizes the importance of integrated marketing communication in building strong brands. Students study various marketing communication channels, including advertising, public relations, digital marketing, social media, and experiential marketing. They learn how to develop cohesive marketing communication strategies that align with brand objectives and effectively engage target audiences across multiple touchpoints.

  3. Creative Branding and Design: The program explores the role of creativity in branding and marketing communication. Students develop their creative thinking and problem-solving skills, learning how to create compelling brand messages, visual identities, and marketing campaigns. They gain an understanding of design principles, typography, color theory, and multimedia production, enabling them to develop visually appealing and impactful brand communications.

  4. Consumer Insights and Behavior: The MSc Branding and Marketing Communication course places emphasis on understanding consumer insights and behavior. Students learn how to conduct market research, analyze consumer data, and interpret consumer trends. This knowledge helps them develop targeted marketing strategies and tailor brand messages to resonate with specific consumer segments.

  5. Branding in the Digital Age: With the increasing importance of digital platforms and social media, the course explores the role of digital marketing in branding and marketing communication. Students learn about content marketing, search engine optimization (SEO), social media marketing, influencer marketing, and online reputation management. They understand how to leverage digital channels to enhance brand visibility, engage audiences, and drive brand loyalty.

  6. Branding Ethics and Sustainability: The program incorporates discussions on branding ethics and sustainability. Students explore the ethical considerations in brand management, including issues related to brand authenticity, transparency, and social responsibility. They learn how to align brands with sustainable practices and address societal and environmental challenges through responsible branding strategies.

  7. Industry Engagement and Guest Lecturers: Middlesex University maintains strong connections with industry professionals and invites guest lecturers from the branding and marketing communication field. This exposure to industry experts provides students with real-world insights, case studies, and practical examples, keeping them updated with the latest industry trends and best practices.

  8. Practical Project Work: The course includes practical project work where students can apply their knowledge and skills to real-world branding and marketing communication challenges. This hands-on experience allows students to develop their problem-solving abilities, creativity, and project management skills. They work on industry-relevant briefs, allowing them to build a portfolio that showcases their practical expertise to potential employers.

  9. Collaboration and Networking: Middlesex University emphasizes collaboration and networking among students. Group projects, team-based assignments, and interactive classroom activities foster teamwork and provide opportunities for students to learn from their peers with diverse backgrounds and perspectives. This collaborative environment encourages the exchange of ideas and cultivates valuable professional networks.

  10. Career Development: The MSc Branding and Marketing Communication course prepares students for a range of career opportunities in brand management, marketing communication, advertising, public relations, and digital marketing. Middlesex University's career services support students in their career development, offering guidance on job search strategies, resume writing, interview skills, and networking. The university also organizes

Pollster Education

Location

London

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

£ 16800

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent. 
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 87, with at least 21 in Listening, 23 in Reading, 22 in Speaking, and 21 in Writing.
    • PTE Academic: A minimum overall score of 59 with no individual score below 59.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Middlesex University offers a range of scholarships and financial support options to help students pursue their academic goals. 

  1. Vice Chancellor's Excellence Scholarship: The Vice Chancellor's Excellence Scholarship is a prestigious scholarship awarded to high-achieving students who demonstrate outstanding academic excellence. It provides a partial fee waiver for undergraduate and postgraduate programs at Middlesex University. 
  2. Regional and Country-specific Scholarships: Middlesex University offers scholarships specifically designed for students from certain regions or countries. These scholarships aim to promote diversity and support international students. 
  3. Merit Scholarships: Merit scholarships are awarded to students who have achieved exceptional academic performance. These scholarships are available for both undergraduate and postgraduate programs and provide financial assistance in the form of tuition fee reductions.
  4. Alumni Loyalty Bursary: The Alumni Loyalty Bursary is available to Middlesex University graduates who wish to pursue further studies at the university. This bursary offers a fee reduction for eligible postgraduate programs, supporting alumni in their educational and professional development.
  5. External Scholarships and Funding: Middlesex University provides information and guidance on external scholarships and funding opportunities. These scholarships are offered by various organizations, foundations, and governments to support students' educational journeys. The university assists students in identifying and applying for external scholarships relevant to their program of study.

The MSc Branding and Marketing Communication course at Middlesex University prepares graduates for diverse and promising career prospects in the field of branding, marketing communication, and related industries. The program equips students with a combination of theoretical knowledge, practical skills, and industry insights, enabling them to pursue successful careers in various roles.  

  1. Brand Manager: Graduates can pursue roles as brand managers, responsible for developing and implementing brand strategies, managing brand portfolios, and ensuring brand consistency. They work closely with cross-functional teams to drive brand growth, enhance brand equity, and maintain a strong brand image in the market.

  2. Marketing Communication Manager: The program prepares graduates for roles as marketing communication managers, where they oversee the planning and execution of integrated marketing communication campaigns. They develop compelling brand messages, coordinate advertising and promotional activities, and manage relationships with creative agencies and media partners.

  3. Digital Marketing Specialist: With a focus on digital marketing strategies, graduates can pursue careers as digital marketing specialists. They leverage digital channels such as social media, search engine marketing, content marketing, and email marketing to enhance brand visibility, engage target audiences, and drive customer acquisition and retention.

  4. Advertising Executive: Graduates can work in advertising agencies as account executives, media planners, or creative strategists. They collaborate with clients to develop advertising campaigns, conduct market research, identify target audiences, and create persuasive and impactful ad content.

  5. Public Relations (PR) Specialist: The program prepares graduates for PR roles, where they manage the reputation and image of organizations. They develop PR strategies, handle media relations, plan and execute PR events, and communicate key messages to stakeholders, enhancing brand visibility and managing public perception.

  6. Market Research Analyst: Graduates can pursue careers as market research analysts, collecting and analyzing data to identify market trends, consumer preferences, and competitive landscapes. They provide insights and recommendations to inform marketing strategies, product development, and brand positioning.

  7. Social Media Manager: With the increasing importance of social media in branding and marketing communication, graduates can specialize in social media management. They develop social media strategies, create engaging content, manage online communities, and measure the impact of social media efforts on brand performance.

  8. Consultant: Graduates can work as branding and marketing communication consultants, providing strategic advice and guidance to organizations. They help clients identify market opportunities, develop brand positioning, create marketing communication plans, and optimize brand performance.

  9. Entrepreneurship: The program equips graduates with the knowledge and skills to start their own branding or marketing communication consultancy or agency. They can offer their expertise to clients in developing brand strategies, designing marketing campaigns, and managing brand communication.

  10. Further Education and Research: Graduates interested in pursuing further education can undertake doctoral studies in branding, marketing, or related fields. They can contribute to academia as professors, researchers, or consultants, advancing knowledge in the field and shaping the future of branding and marketing communication.

Middlesex University's strong industry connections, practical approach to learning, and emphasis on professional development enhance the career prospects of graduates. The university's career services provide support in job placement, networking opportunities, and industry engagement, ensuring that graduates are well-equipped to excel in the competitive job market.

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