Master of Applied Business - Digital Marketing

The Master of Applied Business - Digital Marketing program at Unitec Institute of Technology is structured to provide students with comprehensive knowledge and practical skills in the field of digital marketing.

Curriculum: The curriculum encompasses various aspects of digital marketing, including but not limited to digital strategy, social media marketing, search engine optimization (SEO), content marketing, data analytics, and consumer behavior in digital environments. Students explore emerging trends and technologies shaping the digital marketing landscape.

Research Focus: The program places a strong emphasis on research methodologies relevant to digital marketing. Students engage in research projects exploring current trends, challenges, and innovations in digital marketing, enabling them to critically analyze and apply research findings.

Industry Engagement: Unitec Institute of Technology collaborates with industry partners to ensure students gain practical experience. The program fosters industry connections through projects, internships, or work placements, providing opportunities to apply theoretical knowledge to real-world scenarios.

Global Perspective: The Master of Applied Business - Digital Marketing program incorporates a global perspective by examining digital marketing strategies in various international contexts. It delves into global trends, cultural nuances, and ethical considerations impacting digital marketing practices worldwide.

Postgraduate Entry Requirements

Academic Qualifications: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 60% or higher in the previous academic degree.

English Language Proficiency:

• IELTS: Overall score of 6.5 or 7.0, with no band below 6.
• TOEFL: Overall score of 79 with no individual section below 21.
• PTE: Overall score of 58, with a minimum of 50 in each section.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Unitec Institute of Technology offers various scholarships to support the academic endeavors of international students. These scholarships aim to recognize academic excellence, promote diversity, and assist students in their educational pursuits.

Merit-Based Scholarships: Awarded to students with outstanding academic achievements, these scholarships often consider GPA, achievements, or academic potential.

Need-Based Scholarships: Aimed at assisting students with financial need, these scholarships provide support to those facing economic challenges.

Subject-Specific Scholarships: Offered to students excelling in specific fields or disciplines, encouraging excellence and innovation in those areas.

Diversity Scholarships: Intended to promote diversity and inclusivity, these scholarships encourage applications from students of diverse backgrounds, cultures, or regions.

Graduates from the Master of Applied Business - Digital Marketing program at Unitec Institute of Technology acquire versatile skills applicable across various digital marketing domains.

Digital Marketing Manager: Professionals may pursue roles as digital marketing managers, overseeing and strategizing comprehensive digital marketing campaigns, managing teams, and implementing digital strategies to achieve organizational objectives.

Social Media Manager: Graduates can work as social media managers, responsible for developing and executing social media strategies, managing online communities, and analyzing campaign performance across social platforms.

SEO Specialist: Individuals may specialize as SEO specialists, optimizing website content, conducting keyword research, and implementing strategies to enhance websites' visibility and rankings on search engines.

Content Marketing Manager: Professionals can excel in roles as content marketing managers, creating engaging content strategies, managing content creation teams, and ensuring content aligns with marketing objectives.

Digital Analytics Specialist: Graduates may pursue careers as digital analytics specialists, leveraging data analytics tools to interpret digital marketing metrics, providing insights, and optimizing marketing strategies based on data-driven decisions.

E-commerce Manager: Professionals can work as e-commerce managers, overseeing online sales strategies, optimizing user experience, and driving sales through various digital channels.