MSc Digital Business
The MSc Digital Business program at the University of Westminster is designed to prepar...
MSc Digital Marketing Management
London - UK
INTAKE: Jan & Sept
Program Overview
The MSc Digital Marketing Management program at the University of Westminster is designed to equip students with the knowledge and skills required to thrive in the dynamic field of digital marketing. The program combines theoretical concepts with practical applications, providing students with a comprehensive understanding of digital marketing strategies, techniques, and tools.
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Digital Marketing Fundamentals: The program covers the fundamental principles of digital marketing, including market research, consumer behavior, and marketing strategy development. Students gain insights into how digital technologies have transformed marketing practices and learn how to create effective digital marketing campaigns.
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Digital Channels and Platforms: The program explores various digital marketing channels and platforms, such as social media, search engine marketing, content marketing, email marketing, and mobile marketing. Students learn how to leverage these channels to reach and engage target audiences effectively.
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Data Analytics and Insights: The program emphasizes the importance of data analytics in digital marketing decision-making. Students acquire skills in data collection, analysis, and interpretation to measure the success of digital marketing campaigns and optimize marketing strategies based on insights.
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Digital Branding and Reputation Management: The program delves into the strategies and techniques for building and managing digital brands. Students learn how to create compelling brand stories, develop brand positioning, and manage online reputation to enhance brand equity in the digital landscape.
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Digital Marketing Strategy and Planning: The program focuses on the development of digital marketing strategies and integrated marketing plans. Students learn to align digital marketing initiatives with overall business objectives, allocate resources effectively, and evaluate the performance of digital marketing efforts.
Location
London - UK
Score
IELTS 6.5
Tuition Fee
£ 19000
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Westminster offers a range of scholarships and financial support options to help students pursue their academic goals. These scholarships are designed to assist both domestic and international students and provide opportunities for students across various disciplines.
- Westminster International Postgraduate Full Scholarship: Similar to the undergraduate scholarship, this scholarship supports outstanding international students pursuing a full-time postgraduate degree at the University of Westminster. It covers full tuition fees, accommodation, and living expenses for the duration of the program.
- Vice-Chancellor's Scholarship: This scholarship is available to both undergraduate and postgraduate students and recognizes academic excellence. It provides a partial tuition fee waiver for the duration of the program.
- International Student House Scholarship: This scholarship is specifically for international students who will be residing at the International Student House during their studies. It covers a portion of the accommodation costs.
- Westminster Business School Excellence Scholarship: This scholarship is aimed at high-achieving students applying to business-related courses within the Westminster Business School. It provides a partial tuition fee waiver.
Graduates of the MSc Digital Marketing Management program from the University of Westminster have excellent career prospects in the digital marketing industry.
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Digital Marketing Manager: Graduates can work as digital marketing managers, overseeing the planning, execution, and evaluation of digital marketing campaigns. They are responsible for developing strategies, managing budgets, coordinating with internal teams and external agencies, and driving brand awareness and customer engagement.
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Social Media Manager: Graduates can pursue roles as social media managers, focusing on developing and implementing social media strategies. They manage social media accounts, create engaging content, monitor social media trends, and measure the impact of social media activities on brand reputation and customer engagement.
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SEO Specialist: Graduates can work as search engine optimization (SEO) specialists, optimizing websites and digital content to improve search engine rankings. They conduct keyword research, implement SEO best practices, analyze website traffic and performance, and make data-driven recommendations to enhance organic visibility and drive website traffic.
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Digital Marketing Analyst: Graduates can specialize in digital marketing analytics, analyzing data to measure the effectiveness of digital marketing campaigns. They assess key performance indicators, identify trends and patterns, and provide insights to optimize marketing strategies and improve return on investment (ROI).
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Digital Marketing Consultant: Graduates can offer consultancy services to businesses, providing expert advice on digital marketing strategies, campaign optimization, and technology implementation. They help clients identify opportunities, address challenges, and stay ahead in the rapidly evolving digital marketing landscape.
