Master of Business (Global Management and Marketing)

The Master of Business (Global Management and Marketing) program at Lincoln University is designed to equip students with a comprehensive understanding of global business management and marketing strategies in a rapidly evolving international business landscape.

Curriculum: The curriculum integrates diverse courses covering global business management, marketing strategies, international market analysis, cross-cultural management, and global supply chain management. It includes practical case studies, workshops, and simulations to provide hands-on experience in tackling global business challenges.

Research Focus: The program emphasizes research skills, enabling students to explore various aspects of global management and marketing. Research areas may include global consumer behavior, market entry strategies, branding in international markets, global market trends, and innovations in global marketing practices.

Industry Engagement: Lincoln University fosters strong ties with industries related to global management and marketing, offering opportunities for internships, collaborative projects, and guest lectures by industry experts. Students gain practical insights and networking opportunities, preparing them for the dynamic global business environment.

Global Perspective: The Master's program embraces a global perspective, focusing on the intricacies of conducting business in a global context. It covers topics such as global economic trends, international trade policies, cultural nuances in business, and emerging markets, preparing students to navigate the complexities of global business operations.

Postgraduate Entry Requirements

Academic Qualifications: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 60% or higher in the previous academic degree.

English Language Proficiency:

• IELTS: Overall score of 6.5 or 7.0, with no band below 6.
• TOEFL: Overall score of 80 with no individual section below 21.
• PTE: Overall score of 58, with a minimum of 50 in each section.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Lincoln University in New Zealand is dedicated to supporting the academic pursuits of international students through various scholarship opportunities. These scholarships aim to recognize outstanding achievements, encourage diversity, and alleviate the financial burden of studying abroad. 

Merit-Based Scholarships: Lincoln University offers a range of merit-based scholarships to outstanding international students who demonstrate exceptional academic performance, leadership qualities, and extracurricular involvement. These scholarships are designed to recognize and reward students for their achievements and potential contributions to their chosen fields of study. The university's website provides detailed information about eligibility criteria, application processes, and the range of scholarships available.

Program-Specific Scholarships: In addition to merit-based scholarships, Lincoln University provides program-specific scholarships tailored to particular fields of study or disciplines. These scholarships are intended to attract talented individuals to specialized programs and encourage academic excellence in specific areas. Prospective international students can explore scholarship opportunities aligned with their intended courses or areas of interest.

Research and Postgraduate Scholarships: For international students pursuing research or postgraduate studies, Lincoln University offers scholarships that support advanced academic pursuits. These scholarships aim to attract high-caliber individuals to contribute to research initiatives and academic advancements. The university provides information regarding research scholarships, assistantships, and fellowships available to eligible international postgraduate students.

Completing a Master of Business (Global Management and Marketing) from Lincoln University in New Zealand offers diverse and rewarding career opportunities across global business management and marketing sectors.

International Marketing Manager: Professionals with a Master's in Business (Global Management and Marketing) can work as international marketing managers, devising marketing strategies for global markets, conducting market research, and overseeing marketing campaigns for multinational companies.

Global Brand Manager: Graduates may pursue roles as global brand managers, responsible for developing and implementing global branding strategies, maintaining brand consistency across different markets, and ensuring brand resonance worldwide.

International Business Development Manager: Individuals can work as international business development managers, identifying opportunities for market expansion, establishing partnerships, and implementing strategies for business growth in global markets.

Global Product Manager: Professionals may specialize as global product managers, overseeing the development, launch, and management of products in international markets, ensuring alignment with diverse consumer needs and market trends.

Cross-Cultural Consultant: Graduates can work as cross-cultural consultants, assisting businesses in navigating cultural differences and devising strategies to adapt products or services to diverse cultural preferences in global markets.

International Trade Specialist: Professionals may pursue roles as international trade specialists, facilitating global trade transactions, analyzing international trade policies, and advising on import/export regulations for businesses operating globally.