MSc Digital Business
The MSc Digital Business program at the University of Westminster is designed to prepar...
MA Public Relations
London - UK
INTAKE: September
Program Overview
The MA Public Relations program at the University of Westminster is designed to equip students with the theoretical knowledge, practical skills, and strategic mindset required to excel in the dynamic field of public relations. The program focuses on developing an understanding of the principles, theories, and ethical considerations of public relations, as well as practical skills in media relations, strategic communication, and campaign management.
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Theoretical Foundation: The program provides students with a strong theoretical foundation in public relations, covering topics such as public relations theory, strategic communication, media and society, reputation management, and crisis communication. Students gain a deep understanding of the principles that underpin effective public relations practices.
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Strategic Communication: Students learn how to develop and execute strategic communication plans to achieve organizational objectives. They study the role of public relations in shaping public opinion, managing stakeholder relationships, and enhancing brand reputation. Students also explore the integration of traditional and digital media in strategic communication campaigns.
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Media Relations: The program emphasizes the importance of building and maintaining effective relationships with the media. Students learn media pitching techniques, press release writing, media monitoring, and crisis communication strategies. They gain practical skills in effectively engaging with journalists, managing media inquiries, and leveraging media opportunities.
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Campaign Planning and Management: Students develop skills in planning, implementing, and evaluating public relations campaigns. They learn how to conduct research, define target audiences, set campaign objectives, and select appropriate communication channels. Students also explore campaign evaluation methods to measure the impact and effectiveness of their strategies.
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Ethical and Professional Practice: The program highlights the ethical considerations and professional standards in the field of public relations. Students explore ethical dilemmas, legal frameworks, and industry codes of conduct. They develop a strong sense of professional responsibility and learn to navigate ethical challenges in their practice.
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Industry Engagement: The University of Westminster fosters strong links with industry professionals and organizations, offering students opportunities for networking, guest lectures, and industry-led projects. Students can gain valuable insights from experienced practitioners and develop a practical understanding of the real-world applications of public relations.
Location
London - UK
Score
IELTS 7
Tuition Fee
£ 17000
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Westminster offers a range of scholarships and financial support options to help students pursue their academic goals. These scholarships are designed to assist both domestic and international students and provide opportunities for students across various disciplines.
- Westminster International Postgraduate Full Scholarship: Similar to the undergraduate scholarship, this scholarship supports outstanding international students pursuing a full-time postgraduate degree at the University of Westminster. It covers full tuition fees, accommodation, and living expenses for the duration of the program.
- Vice-Chancellor's Scholarship: This scholarship is available to both undergraduate and postgraduate students and recognizes academic excellence. It provides a partial tuition fee waiver for the duration of the program.
- International Student House Scholarship: This scholarship is specifically for international students who will be residing at the International Student House during their studies. It covers a portion of the accommodation costs.
- Westminster Business School Excellence Scholarship: This scholarship is aimed at high-achieving students applying to business-related courses within the Westminster Business School. It provides a partial tuition fee waiver.
Graduates of the MA Public Relations program from the University of Westminster have a wide range of career opportunities.
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Public Relations Manager: Graduates can pursue roles as public relations managers in various sectors, including corporate organizations, nonprofit organizations, government agencies, and PR agencies. They are responsible for developing and implementing strategic communication plans, managing media relations, and enhancing brand reputation.
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Communications Specialist: Graduates can work as communications specialists, focusing on specific areas such as internal communication, crisis communication, media relations, or digital communication. They develop and execute communication strategies, handle media inquiries, and manage organizational messaging.
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PR Consultant: Graduates can establish their own public relations consultancy or work as PR consultants in agencies, offering their expertise to clients. They provide strategic advice, develop PR campaigns, and assist clients in managing their reputation and public perception.
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Digital PR Specialist: Graduates can specialize in digital PR, leveraging online platforms and social media to build brand awareness, engage with audiences, and manage online reputation. They develop content strategies, monitor online conversations, and analyze digital PR metrics.
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Corporate Communications Manager: Graduates can pursue careers in corporate communications, working closely with senior executives to develop and implement communication strategies that align with organizational goals. They handle internal communications, media relations, and crisis communication for the organization.
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Public Affairs Officer: Graduates can work in public affairs roles, representing organizations and managing their interactions with government bodies, policymakers, and regulatory authorities. They monitor policy developments, engage in lobbying activities, and advocate for their organization's interests.
