Master of Commerce - Marketing

Pipitea

 

INTAKE: Jul & Feb

Program Overview

The Master of Commerce program specializing in Marketing at Victoria University of Wellington provides an in-depth understanding of contemporary marketing strategies, consumer behavior, brand management, and digital marketing in today's dynamic business landscape.

Curriculum: The curriculum covers core marketing subjects such as consumer behavior, marketing analytics, branding, digital marketing, market research, and strategic marketing management. It includes courses focusing on emerging trends and innovative marketing practices.

Research Focus: Students engage in research projects exploring various aspects of marketing, such as market segmentation, consumer insights, marketing communications, or the impact of technology on marketing strategies. The program emphasizes the application of research methodologies in marketing contexts.

Industry Engagement: Victoria University of Wellington facilitates industry connections through collaborations with marketing agencies, industry-relevant projects, and guest lectures by marketing professionals. Students often undertake industry-based projects to gain practical experience.

Global Perspective: The program integrates a global perspective by examining marketing practices in diverse cultural settings, understanding global consumer behavior, and exploring international marketing strategies. It emphasizes adapting marketing approaches to various global markets.

Pollster Education

Location

Pipitea

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

NZD 35533

Postgraduate Entry Requirements

Academic Qualifications: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 60% or higher in the previous academic degree.

English Language Proficiency:

  • IELTS: Overall score of 6.5 or 7.0, with no band below 6.
  • TOEFL: Overall score of 90 with no individual section below 20.
  • PTE: Overall score of 58, with a minimum of 50 in each section.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Victoria University of Wellington offers a variety of scholarships and financial aid options specifically designed to support international students pursuing their academic endeavors. These scholarships are aimed at assisting students in covering tuition fees, living expenses, and other costs associated with studying in New Zealand.

International Scholarships: The university provides a range of merit-based scholarships for outstanding international students entering undergraduate, postgraduate, and doctoral programs. These scholarships often consider academic achievements, leadership qualities, and community involvement.

Faculty-Specific Scholarships: Several faculties within the university offer their own scholarships tailored to specific fields of study. These awards recognize excellence in particular disciplines and may support international students pursuing degrees within those faculties.

Research Grants and Fellowships: For postgraduate students engaging in research, Victoria University offers research grants and fellowships to support their projects. These grants can cover research expenses, conference participation, or living stipends during the research period.

Study Abroad and Exchange Scholarships: International students participating in study abroad or exchange programs facilitated by Victoria University can access scholarships to assist with travel expenses, accommodation, and other study-related costs during their exchange period.

Government and External Scholarships: Additionally, international students may be eligible for scholarships offered by the New Zealand government, international organizations, and external funding bodies. These scholarships often have specific eligibility criteria and application procedures.

Graduates of the Master of Commerce program specializing in Marketing from Victoria University of Wellington possess comprehensive marketing skills and strategic insights, enabling them to pursue dynamic careers across various industries and sectors.

Marketing Manager/Brand Manager: Many graduates pursue careers as marketing managers or brand managers, responsible for developing marketing strategies, managing brand identity, and overseeing marketing campaigns.

Digital Marketing Specialist/Social Media Manager: Careers in digital marketing involve roles as digital marketing specialists or social media managers, focusing on online marketing strategies, content creation, and social media campaigns.

Market Research Analyst/Consumer Insights Specialist: Graduates may work as market research analysts or consumer insights specialists, conducting market research, analyzing consumer behavior, and providing insights for decision-making.

Product Manager/Product Development Specialist: Careers in product management involve roles as product managers or product development specialists, overseeing product lifecycle, market positioning, and new product development.

Advertising Manager/Marketing Communications Specialist: Graduates might pursue careers as advertising managers or marketing communications specialists, managing advertising campaigns, and developing communication strategies.

Sales Manager/Sales and Business Development Executive: Careers in sales management involve roles as sales managers or business development executives, overseeing sales teams, and developing business expansion strategies.

E-commerce Manager/Online Retail Specialist: Graduates may work as e-commerce managers or online retail specialists, focusing on managing online platforms, optimizing user experience, and driving online sales.

Brand Strategist/Marketing Consultant: Careers in consultancy involve roles as brand strategists or marketing consultants, advising companies on brand positioning, market entry strategies, and marketing plans.

Public Relations Manager/Corporate Communications Specialist: Graduates might pursue careers in PR as public relations managers or corporate communications specialists, managing public relations and corporate messaging.

Marketing Educator/Researcher: Some graduates choose academic careers as marketing educators or researchers in universities, contributing to marketing research and educating future marketing professionals.


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