MSc Digital Marketing

Postgraduate Entry Requirements:

• Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent. 
• English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
  • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
  • TOEFL: A minimum overall score of 87, with at least 21 in Listening, 23 in Reading, 22 in Speaking, and 21 in Writing.
  • PTE Academic: A minimum overall score of 59 with no individual score below 59.
• Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Middlesex University offers a range of scholarships and financial support options to help students pursue their academic goals. 

1. Vice Chancellor's Excellence Scholarship: The Vice Chancellor's Excellence Scholarship is a prestigious scholarship awarded to high-achieving students who demonstrate outstanding academic excellence. It provides a partial fee waiver for undergraduate and postgraduate programs at Middlesex University. 
2. Regional and Country-specific Scholarships: Middlesex University offers scholarships specifically designed for students from certain regions or countries. These scholarships aim to promote diversity and support international students. 
3. Merit Scholarships: Merit scholarships are awarded to students who have achieved exceptional academic performance. These scholarships are available for both undergraduate and postgraduate programs and provide financial assistance in the form of tuition fee reductions.
4. Alumni Loyalty Bursary: The Alumni Loyalty Bursary is available to Middlesex University graduates who wish to pursue further studies at the university. This bursary offers a fee reduction for eligible postgraduate programs, supporting alumni in their educational and professional development.
5. External Scholarships and Funding: Middlesex University provides information and guidance on external scholarships and funding opportunities. These scholarships are offered by various organizations, foundations, and governments to support students' educational journeys. The university assists students in identifying and applying for external scholarships relevant to their program of study.

Graduates can explore a variety of exciting and rewarding career opportunities in the digital marketing industry upon completing the MSc Digital Marketing course at Middlesex University. This program equips students with the skills and knowledge needed to excel in the ever-evolving digital landscape.  

1. Digital Marketing Manager: Graduates can pursue roles as digital marketing managers, where they oversee all aspects of digital marketing strategies and campaigns. They are responsible for developing and implementing effective marketing plans, managing digital advertising campaigns, optimizing websites for search engines, and analyzing campaign performance.

2. Social Media Manager: With a strong focus on social media marketing, graduates can pursue careers as social media managers. They would be responsible for creating and executing social media strategies, managing social media accounts, engaging with followers, and analyzing social media metrics to enhance brand presence and engagement.

3. Search Engine Optimization (SEO) Specialist: Graduates with expertise in SEO can work as SEO specialists, helping businesses optimize their websites to rank higher in search engine results. They would conduct keyword research, analyze website performance, implement on-page and off-page SEO techniques, and monitor search engine algorithms to improve website visibility.

4. Content Marketing Specialist: The program's emphasis on content marketing prepares graduates for roles as content marketing specialists. They would develop content strategies, create engaging content across various platforms, manage content distribution, and measure content performance. They may also work on storytelling techniques and influencer marketing.

5. Digital Advertising Analyst: Graduates can pursue careers as digital advertising analysts, focusing on the analysis and optimization of digital advertising campaigns. They would monitor campaign performance, analyze ad metrics, identify trends, and make data-driven recommendations to maximize advertising effectiveness and ROI.

6. E-commerce Manager: The knowledge gained in the program allows graduates to pursue roles as e-commerce managers, overseeing online sales and marketing strategies for businesses. They would be responsible for managing e-commerce platforms, optimizing product listings, implementing digital marketing campaigns, and improving the online shopping experience.

7. Marketing Consultant: Graduates can work as marketing consultants, providing strategic guidance and expertise to businesses seeking to enhance their digital marketing efforts. They would analyze market trends, conduct competitor research, develop marketing strategies, and advise on various digital marketing channels and tactics.

8. Digital Analytics Manager: With a strong foundation in data analytics, graduates can pursue roles as digital analytics managers. They would be responsible for tracking and analyzing website traffic, user behavior, and campaign performance using tools like Google Analytics. They would provide insights and recommendations to optimize marketing strategies.

9. Brand Manager: Graduates can work as brand managers, focusing on building and maintaining brand identities in the digital realm. They would develop brand strategies, manage brand messaging across digital channels, monitor brand reputation, and ensure brand consistency and alignment with organizational goals.

10. Entrepreneurship and Freelancing: The MSc Digital Marketing course also provides graduates with the skills and knowledge to start their own digital marketing ventures or work as freelance digital marketing professionals, offering their expertise to businesses on a project basis.

Middlesex University's strong industry connections, guest lectures, and practical projects enhance students' employability and provide networking opportunities. Graduates of the MSc Digital Marketing course are well-positioned to thrive in the fast-paced and ever-growing digital marketing industry, securing roles in marketing agencies, multinational corporations, e-commerce companies, start-ups, and consulting firms.