Master of Business - Sport Leadership and Management

Auckland City campus

 

INTAKE: Jul & Feb

Program Overview

Auckland University of Technology offers a specialized Master of Business program in Sport Leadership and Management, catering to individuals seeking expertise in managing sports organizations, events, and the business aspects of the sports industry. This program integrates business management principles with sports-related knowledge to prepare students for leadership roles in the sports sector.

Curriculum: The Master of Business in Sport Leadership and Management program at AUT encompasses a comprehensive curriculum covering areas such as sports marketing, sports governance, event management, sports finance, and strategic management in sports organizations. The curriculum is designed to provide a blend of theoretical knowledge and practical skills applicable to the sports industry.

Research Focus: AUT emphasizes a research-oriented approach within the Sport Leadership and Management program. Students engage in research projects exploring contemporary issues in the sports industry, such as sports policy, fan engagement, sports technology, or the economic impact of sporting events. This research-driven approach encourages critical analysis and innovative solutions within the sports management field.

Industry Engagement: The program actively engages with the sports industry, sports organizations, governing bodies, and sports businesses. Through partnerships, internships, or guest lectures by industry professionals, students gain practical insights and hands-on experience aligned with current practices and trends in the sports business.

Global Perspective: AUT's Master of Business in Sport Leadership and Management program integrates a global perspective by addressing international sports management practices, cross-cultural aspects of sports leadership, and global sports marketing strategies. The curriculum includes case studies from international sporting events, discussions on sports diplomacy, and explores the global business of sports.

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Location

Auckland City campus

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Score

IELTS 6.5

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Tuition Fee

NZD 35400

Postgraduate Entry Requirements

Academic Qualifications: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 60% or higher in the previous academic degree.

English Language Proficiency:

  • IELTS: Overall score of 6.5 or 7.0, with no band below 6.
  • TOEFL: Overall score of 90 with no individual section below 22.
  • PTE: Overall score of 58, with a minimum of 50 in each section.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

AUT is dedicated to supporting the academic aspirations of international students through several scholarship programs. These scholarships aim to recognize and reward outstanding academic achievements, leadership potential, and contributions to the community. 

AUT International Scholarships: These scholarships are merit-based and available to high-achieving international students pursuing undergraduate and postgraduate programs. They cover tuition fees or offer partial financial support based on academic excellence.

AUT Doctoral Scholarships: Targeted at international students undertaking doctoral studies, these scholarships provide financial assistance to cover tuition fees and living expenses, allowing recipients to focus on their research pursuits.

Specific Program Scholarships: AUT offers scholarships designed for particular fields of study or programs, encouraging talented individuals with specific interests or expertise to excel in their chosen disciplines.

External Funding Opportunities: AUT assists international students in identifying and applying for external scholarships, grants, and funding opportunities offered by governments, organizations, and foundations to further support their educational journey.

Research Grants and Fellowships: Postgraduate students engaged in research at AUT can apply for grants and fellowships that cover research-related expenses, enabling them to conduct in-depth studies and contribute to their respective fields.

Graduates of Auckland University of Technology's Master of Business program specializing in Sport Leadership and Management possess a unique skill set that qualifies them for diverse and exciting career paths within the sports industry.

Sports Manager/Administrator: Completing the Master of Business in Sport Leadership and Management program at AUT prepares individuals for roles as sports managers or administrators. They oversee the day-to-day operations of sports organizations, manage budgets, and coordinate events or programs.

Sports Marketing Manager: Graduates may pursue careers as sports marketing managers, responsible for developing marketing strategies for sports events, teams, or brands. They create promotional campaigns, manage sponsorships, and enhance the visibility of sports entities.

Event Coordinator/Manager: Professionals can explore roles as event coordinators or managers, specializing in organizing sports events such as tournaments, championships, or sports festivals. They manage logistics, coordinate schedules, and ensure the smooth execution of sporting events.

Sports Consultant/Advisor: With expertise in sports leadership and management, graduates can work as consultants or advisors, providing guidance to sports organizations on strategies for growth, talent development, or enhancing operational efficiency.

Sports Development Officer: Individuals proficient in sports leadership and management can pursue roles as sports development officers, focusing on fostering grassroots sports participation, creating youth development programs, and enhancing community sports engagement.

Athlete Manager/Agent: Graduates may opt for careers as athlete managers or agents, representing athletes in contract negotiations, endorsements, and career planning. They work to secure beneficial opportunities and manage the professional careers of athletes.


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