Master of Criminology and Criminal Justice
Auckland University of Technology (AUT) in New Zealand offers a Master of Criminology a...
Master of Marketing
Auckland City campus
INTAKE: Feb & Nov
Program Overview
The Master of Marketing program at Auckland University of Technology (AUT) in New Zealand is a specialized postgraduate degree designed to equip students with advanced skills and knowledge in the field of marketing. This program focuses on strategic marketing principles, consumer behavior, market analysis, and innovative marketing strategies to address contemporary business challenges.
Curriculum: The curriculum of the Master of Marketing at AUT encompasses a comprehensive range of marketing-related subjects. It includes modules on strategic marketing management, consumer behavior analysis, digital marketing, branding, market research, and marketing communication strategies. Students also explore emerging trends in marketing analytics and technology.
Research Focus: The program emphasizes a research-oriented approach to marketing. Students engage in marketing research projects, analyze consumer trends, conduct market analysis, and explore the application of marketing theories in practical scenarios. This cultivates critical thinking and the ability to apply marketing knowledge to address evolving marketing challenges.
Industry Engagement: AUT facilitates connections between students and the marketing industry through industry collaborations, internships, guest lectures by marketing professionals, and industry-specific workshops. These engagements provide students with practical insights, exposure to current industry practices, and networking opportunities to understand the dynamic nature of marketing.
Global Perspective: The Master of Marketing program integrates a global perspective by examining international marketing strategies, cross-cultural marketing, and the impact of globalization on consumer behavior and marketing strategies. Students gain insights into managing marketing campaigns in diverse cultural contexts and understanding global consumer trends and preferences.
Location
Auckland City campus
Score
IELTS 6.5
Tuition Fee
NZD 53100
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 60% or higher in the previous academic degree.
English Language Proficiency:
- IELTS: Overall score of 6.5 or 7.0, with no band below 6.
- TOEFL: Overall score of 90 with no individual section below 22.
- PTE: Overall score of 58, with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
AUT is dedicated to supporting the academic aspirations of international students through several scholarship programs. These scholarships aim to recognize and reward outstanding academic achievements, leadership potential, and contributions to the community.
AUT International Scholarships: These scholarships are merit-based and available to high-achieving international students pursuing undergraduate and postgraduate programs. They cover tuition fees or offer partial financial support based on academic excellence.
AUT Doctoral Scholarships: Targeted at international students undertaking doctoral studies, these scholarships provide financial assistance to cover tuition fees and living expenses, allowing recipients to focus on their research pursuits.
Specific Program Scholarships: AUT offers scholarships designed for particular fields of study or programs, encouraging talented individuals with specific interests or expertise to excel in their chosen disciplines.
External Funding Opportunities: AUT assists international students in identifying and applying for external scholarships, grants, and funding opportunities offered by governments, organizations, and foundations to further support their educational journey.
Research Grants and Fellowships: Postgraduate students engaged in research at AUT can apply for grants and fellowships that cover research-related expenses, enabling them to conduct in-depth studies and contribute to their respective fields.
Graduates of Auckland University of Technology's Master of Marketing program possess specialized skills and strategic insights, opening doors to diverse and rewarding career opportunities in the field of marketing.
1. Marketing Manager: Graduates can pursue roles as marketing managers, overseeing marketing teams, devising marketing strategies, and leading campaigns to promote products or services.
2. Brand Manager: Opportunities exist as brand managers, responsible for brand development, managing brand identity, and implementing strategies to enhance brand positioning in the market.
3. Digital Marketing Specialist: Graduates may work as digital marketing specialists, creating and managing digital marketing campaigns, leveraging social media, and optimizing online marketing efforts to reach target audiences.
4. Market Research Analyst: Careers in market research involve analyzing market trends, conducting consumer surveys, and providing insights to assist businesses in making informed marketing decisions.
5. Advertising Manager: Graduates can pursue roles in advertising, overseeing advertising campaigns, collaborating with creative teams, and managing media strategies to promote products or services effectively.
6. Product Manager: Opportunities exist as product managers, responsible for product development, defining product features, and executing marketing strategies for successful product launches.
7. Marketing Consultant: Graduates may work as marketing consultants, providing advice and developing tailored marketing strategies for businesses seeking external expertise.
8. Public Relations (PR) Specialist: Careers in PR involve managing an organization's public image, creating PR campaigns, and handling communications with the public, media, and stakeholders.
9. E-commerce Manager: Graduates can explore roles in e-commerce, managing online sales platforms, optimizing user experience, and driving digital sales strategies.
