MSc International Hospitality and Tourism Management
The MSc International Hospitality and Tourism Management program at Northumbria Univers...
MSc Marketing
Northumbria - City Campus
INTAKE: January
Program Overview
The MSc Marketing program at Northumbria University is designed to equip students with the knowledge, skills, and strategic thinking required to succeed in the dynamic and evolving field of marketing. This comprehensive program covers a wide range of marketing concepts, strategies, and tools, enabling students to become effective marketing professionals.
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Core Marketing Knowledge: The program covers essential topics in marketing, including consumer behavior, market research, strategic marketing management, digital marketing, branding, and international marketing. Students develop a deep understanding of marketing principles and techniques, allowing them to make informed marketing decisions and develop effective marketing strategies.
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Applied Learning Approach: The program emphasizes the practical application of marketing theories and concepts. Students engage in real-world projects, case studies, and simulations, gaining hands-on experience in developing marketing campaigns, conducting market research, and analyzing marketing data.
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Digital Marketing Focus: With the increasing importance of digital channels in marketing, the program places a strong emphasis on digital marketing strategies and techniques. Students learn about social media marketing, search engine optimization, content marketing, and digital analytics, equipping them with skills relevant to the digital landscape.
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Market Research and Data Analysis: The program equips students with market research skills and data analysis techniques. Students learn to design and conduct market research studies, collect and analyze data, and extract meaningful insights to inform marketing strategies and decision-making.
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Branding and Communication: The program explores the fundamentals of branding and effective communication in marketing. Students learn how to build and manage brands, develop impactful marketing communications, and create integrated marketing campaigns to engage target audiences.
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Industry Engagement: The program fosters industry engagement through guest lectures, industry projects, and networking opportunities. Students have the chance to collaborate with marketing professionals, gain industry insights, and build valuable connections, enhancing their employability.
Location
Northumbria - City Campus
Score
IELTS 6.5
Tuition Fee
£ 16500
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Northumbria University is dedicated towards providing support and opportunities for international students to pursue their education. The university offers a range of scholarships specifically designed to assist international students with their tuition fees and living expenses. These scholarships recognize academic excellence, leadership potential, and contribution to the community.
- Northumbria Global Scholarship: The Northumbria Global Scholarship is a merit-based scholarship available to international undergraduate and postgraduate students. It provides a partial tuition fee reduction of up to £6,000 for the first year of study. The scholarship is awarded based on academic achievement, and applicants are automatically considered upon applying for a full-time course at Northumbria University.
- Vice-Chancellor's International Scholarship: The Vice-Chancellor's International Scholarship is a prestigious scholarship offered to exceptional international students enrolling in a postgraduate taught program. It provides a tuition fee reduction of up to £2,500. The scholarship is competitive, and applicants are assessed based on academic achievement, personal statement, and references.
- Country-Specific Scholarships: Northumbria University also offers scholarships specific to certain countries or regions. These scholarships aim to attract high-achieving students from specific countries or regions and provide financial support for their studies at Northumbria University. The eligibility criteria and application process vary depending on the specific scholarship.
- External Scholarships: International students may be eligible for external scholarships provided by government bodies, organizations, or foundations in their home countries. These scholarships are external to the university but can be used to support studies at Northumbria University.
Graduates of the MSc Marketing program have diverse career prospects in the field of marketing.
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Marketing Manager: Graduates can pursue managerial roles in marketing departments, overseeing marketing strategies, planning campaigns, and managing marketing teams.
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Digital Marketing Specialist: Graduates can specialize in digital marketing, working on digital campaigns, managing social media platforms, optimizing websites, and analyzing digital marketing metrics.
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Market Research Analyst: Graduates can work as market research analysts, conducting research studies, analyzing market trends, and providing insights to guide marketing strategies and decision-making.
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Brand Manager: Graduates can assume roles as brand managers, responsible for developing and managing brand strategies, conducting brand audits, and ensuring brand consistency across marketing initiatives.
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Advertising Executive: Graduates can work in advertising agencies, contributing to the development of advertising campaigns, creating compelling content, and executing advertising strategies across various channels.
