Master of Technology Innovation in Business
The University of Waikato in New Zealand offers a dynamic and cutting-edge program, the...
Master of Management Studies - Public Relations
Hamilton
INTAKE: Feb, Jul & Nov
Program Overview
The Master of Management Studies - Public Relations program at the University of Waikato is designed to prepare students for the intricacies of contemporary public relations practice. With a focus on strategic communication and relationship management, this program equips individuals with the skills and knowledge essential for success in the dynamic field of public relations.
Curriculum: The curriculum of the Master of Management Studies - Public Relations at the University of Waikato is meticulously crafted to provide a comprehensive understanding of public relations theories, strategic communication planning, crisis management, stakeholder engagement, and media relations. Students delve into practical case studies and hands-on projects, gaining insights into real-world scenarios that hone their ability to navigate complex PR challenges.
Research Focus: The University of Waikato fosters a culture of research excellence, and this ethos permeates the Public Relations program. Students are encouraged to engage in research initiatives exploring evolving PR trends, media landscapes, digital communication strategies, and stakeholder perceptions. This emphasis on research equips students with critical thinking and analytical skills vital for addressing contemporary PR issues.
Industry Engagement: The program maintains strong ties with industry professionals, offering students invaluable opportunities to interact with PR practitioners and experts. Through guest lectures, workshops, and industry placements, students gain practical exposure to current industry practices, preparing them to seamlessly transition into the professional realm of public relations upon graduation.
Global Perspective: At the University of Waikato, fostering a global outlook is paramount. The Master of Management Studies - Public Relations program incorporates multicultural perspectives and international case studies. This approach provides students with insights into global PR practices, cross-cultural communication nuances, and the ability to navigate diverse socio-cultural contexts in the realm of public relations.
Location
Hamilton
Score
IELTS 6.5
Tuition Fee
NZD 36130
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 60% or higher in the previous academic degree.
English Language Proficiency:
- IELTS: Overall score of 6.5 or 7.0, with no band below 6.
- TOEFL: Overall score of 90 with no individual section below 21.
- PTE: Overall score of 58, with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Waikato in New Zealand offers a range of scholarships specifically tailored to support international students pursuing their academic aspirations. These scholarships are designed to recognize academic excellence, promote diversity, and assist students in overcoming financial barriers to education.
International Excellence Scholarship: This merit-based scholarship is awarded to high-achieving international students enrolling in undergraduate or postgraduate programs at the University of Waikato. The scholarship covers a portion of tuition fees and is renewable based on academic performance.
International Bursary: The International Bursary aims to support outstanding students by providing a financial contribution toward tuition fees for the first year of study at the university. It is available to eligible international students undertaking full-time undergraduate or postgraduate studies.
Sir Edmund Hillary Scholarship Programme: This prestigious scholarship program is designed for exceptional international students who demonstrate leadership potential and excel academically. Recipients receive financial assistance along with additional support for leadership development and networking opportunities.
Pacific Excellence Scholarship: Dedicated to students from Pacific countries, this scholarship recognizes academic achievement and provides financial support to cover a portion of tuition fees for selected undergraduate or postgraduate programs.
Country-Specific Scholarships: The University of Waikato offers scholarships tailored to students from specific countries or regions. These scholarships vary in criteria and eligibility, aiming to support students from diverse backgrounds and nationalities.
Research Scholarships: For international students pursuing research degrees (Ph.D. or Master's by Research), the university offers various scholarships to support their research endeavors. These scholarships provide financial assistance, allowing students to focus on their studies and contribute to groundbreaking research initiatives at the university.
Graduates from the Master of Management Studies - Public Relations program at the University of Waikato are well-equipped with a diverse skill set, positioning them for a wide array of rewarding career opportunities in the dynamic field of public relations.
Public Relations Manager: Individuals completing this program can pursue careers as public relations managers, overseeing communication strategies, media relations, and stakeholder engagement for organizations. Their expertise in crisis communication and strategic planning makes them pivotal in managing a company's public image.
Corporate Communications Specialist: With a focus on strategic communication, graduates are adept at handling corporate communications roles. They can work as communications specialists, ensuring consistent messaging, managing internal communications, and handling external relations for corporations.
Digital PR Specialist: Given the increasing importance of digital platforms, graduates can excel in roles focusing on digital PR. They can become digital PR managers, social media strategists, or online reputation managers, leveraging digital channels for effective communication and brand management.
Media Relations Officer: The program equips graduates with skills in media management, making them suitable candidates for media relations roles. They can work as media relations officers, liaising between organizations and the media to ensure accurate representation and manage publicity.
Crisis Communication Consultant: With expertise in crisis management, graduates can work as consultants specializing in crisis communication. They can assist organizations in handling and mitigating crises, developing strategies to maintain a positive public image during challenging situations.
Public Affairs Specialist: Graduates can pursue careers in public affairs, working for government agencies, non-profits, or advocacy groups. They can contribute to policy advocacy, community relations, and government affairs through effective communication strategies.
Event Manager/PR Coordinator: Their skills in organizational communication make graduates suitable for roles as event managers or PR coordinators. They can plan and execute events, ensuring effective communication to engage stakeholders and the public.
Consulting and Agency Roles: Armed with comprehensive PR knowledge, graduates can venture into consulting firms or PR agencies. They can offer their expertise to multiple clients, providing strategic PR counsel and campaign management.
