Master of Technology Innovation in Business
The University of Waikato in New Zealand offers a dynamic and cutting-edge program, the...
Master of Management Studies - Marketing
Hamilton
INTAKE: Feb, Jul & Nov
Program Overview
The University of Waikato, a prestigious institution in New Zealand, offers a Master of Management Studies - Marketing program that stands as a cornerstone for aspiring marketers seeking comprehensive knowledge and practical skills in the dynamic world of marketing.
Curriculum: The Master of Management Studies - Marketing curriculum at the University of Waikato is thoughtfully structured to encompass various facets of contemporary marketing strategies. It delves into consumer behavior, brand management, digital marketing, market research, and strategic marketing planning. The program places a strong emphasis on practical application through case studies, simulations, and real-world projects, ensuring students gain hands-on experience relevant to today's marketing landscape.
Research Focus: At the University of Waikato, research in marketing is a pivotal aspect of academic excellence. The Master's program encourages students to engage in research initiatives focusing on emerging marketing trends, consumer insights, and innovative strategies. Faculty expertise and state-of-the-art research facilities enable students to explore diverse areas within marketing, fostering critical thinking and analytical skills.
Industry Engagement: The program emphasizes strong ties with industry partners, offering students valuable opportunities to interact with marketing professionals and gain real-world insights. Through guest lectures, industry workshops, and internships, students can apply theoretical knowledge to practical scenarios, thereby enhancing their understanding of industry practices and trends. Such engagements bridge the gap between academia and the marketing industry, preparing graduates for the demands of the corporate world.
Global Perspective: The University of Waikato prides itself on its international outlook, attracting students from diverse cultural backgrounds. The Master of Management Studies - Marketing program promotes a global perspective by incorporating multicultural learning environments, international case studies, and collaborations with global industry leaders. This exposure equips students with a nuanced understanding of marketing in different cultural contexts, essential in today's interconnected global marketplace.
Location
Hamilton
Score
IELTS 6.5
Tuition Fee
NZD 36130
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 60% or higher in the previous academic degree.
English Language Proficiency:
- IELTS: Overall score of 6.5 or 7.0, with no band below 6.
- TOEFL: Overall score of 90 with no individual section below 21.
- PTE: Overall score of 58, with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Waikato in New Zealand offers a range of scholarships specifically tailored to support international students pursuing their academic aspirations. These scholarships are designed to recognize academic excellence, promote diversity, and assist students in overcoming financial barriers to education.
International Excellence Scholarship: This merit-based scholarship is awarded to high-achieving international students enrolling in undergraduate or postgraduate programs at the University of Waikato. The scholarship covers a portion of tuition fees and is renewable based on academic performance.
International Bursary: The International Bursary aims to support outstanding students by providing a financial contribution toward tuition fees for the first year of study at the university. It is available to eligible international students undertaking full-time undergraduate or postgraduate studies.
Sir Edmund Hillary Scholarship Programme: This prestigious scholarship program is designed for exceptional international students who demonstrate leadership potential and excel academically. Recipients receive financial assistance along with additional support for leadership development and networking opportunities.
Pacific Excellence Scholarship: Dedicated to students from Pacific countries, this scholarship recognizes academic achievement and provides financial support to cover a portion of tuition fees for selected undergraduate or postgraduate programs.
Country-Specific Scholarships: The University of Waikato offers scholarships tailored to students from specific countries or regions. These scholarships vary in criteria and eligibility, aiming to support students from diverse backgrounds and nationalities.
Research Scholarships: For international students pursuing research degrees (Ph.D. or Master's by Research), the university offers various scholarships to support their research endeavors. These scholarships provide financial assistance, allowing students to focus on their studies and contribute to groundbreaking research initiatives at the university.
Graduates from the University of Waikato's Master of Management Studies - Marketing program are well-equipped with a diverse skill set, positioning them for a multitude of career opportunities across various industries globally.
Marketing Management: Individuals completing this program can pursue careers as marketing managers, overseeing marketing strategies, brand development, and market positioning for companies. Their expertise in consumer behavior and strategic planning makes them valuable assets in driving business growth.
Digital Marketing Specialists: With a focus on digital marketing within the program, graduates are poised to excel in roles specializing in online marketing, social media management, content strategy, and data analytics. They can navigate the digital landscape efficiently, leveraging technology to reach target audiences effectively.
Market Research Analysts: The program equips graduates with strong analytical skills, making them suitable candidates for market research analyst roles. They can conduct in-depth market analysis, gather consumer insights, and provide strategic recommendations based on data-driven research.
Brand Management: Graduates can pursue careers in brand management, ensuring consistent brand messaging, developing brand strategies, and creating compelling brand experiences. Their understanding of consumer behavior and brand positioning enhances their ability to manage and elevate brands.
Advertising and Public Relations: With expertise in marketing communication, graduates can thrive in advertising agencies or public relations firms. They can work as advertising executives, media planners, PR specialists, or communications managers, crafting impactful campaigns and managing brand image.
Consulting and Strategic Planning: The strategic focus of the program enables graduates to venture into consulting roles, offering expertise in marketing strategy development, market entry strategies, and business planning for various organizations seeking strategic direction.
Entrepreneurship and Business Development: Armed with comprehensive marketing knowledge, graduates can embark on entrepreneurial ventures. They can establish startups or contribute to business development by leveraging their marketing skills to identify market opportunities and drive business growth.
International Marketing: Given the program's global perspective, graduates can explore careers in international marketing and trade. They can work for multinational corporations, contributing their expertise in understanding diverse markets and adapting marketing strategies accordingly.
