MSc Digital and Social Media Marketing

Postgraduate Entry Requirements:

• Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
• English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
  • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
  • TOEFL: A minimum overall score of 76, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 18 in Writing.
  • PTE Academic: A minimum overall score of 59 with no individual score below 59.
• Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Plymouth offers various scholarships and financial support options to help students fund their studies. 

1. Vice-Chancellor's Scholarships: These scholarships are awarded to high-achieving students who demonstrate exceptional academic excellence and potential. The scholarships provide a partial tuition fee waiver for the duration of the program.
2. International Academic Excellence Scholarships: These scholarships are available for international students who have achieved outstanding academic results. The scholarships offer a partial tuition fee reduction for the first year of study.
3. International Plymouth Global Scholarships: These scholarships are designed to attract high-caliber international students to the University of Plymouth. The scholarships provide a partial tuition fee reduction for the first year of study.
4. Sport Scholarships: The university offers sport scholarships to talented athletes who have achieved a high level of sporting excellence. The scholarships provide support in the form of financial assistance, training, and access to sports facilities.
5. Subject-Specific Scholarships: Some academic departments at the University of Plymouth offer subject-specific scholarships for students enrolled in particular programs or disciplines. These scholarships may be based on academic merit, research potential, or other criteria determined by the department.

The MSc Digital and Social Media Marketing course at the University of Plymouth in the UK opens up a range of exciting career prospects in the dynamic field of digital marketing.  

1. Digital Marketing Manager: With their in-depth knowledge of digital marketing strategies and techniques, graduates can take up managerial roles in digital marketing departments. They are responsible for developing and implementing comprehensive digital marketing strategies, managing digital campaigns, analyzing data, and driving business growth through various online channels.

2. Social Media Manager: Social media has become a vital component of marketing strategies for businesses of all sizes. Graduates can pursue roles as social media managers, where they create and execute social media campaigns, engage with audiences, manage brand presence on different platforms, and monitor social media analytics to optimize performance.

3. Content Marketing Specialist: Content marketing is essential for attracting and engaging target audiences. Graduates can work as content marketing specialists, responsible for creating high-quality and engaging content across various digital platforms. They develop content strategies, conduct market research, manage content calendars, and ensure brand consistency.

4. Digital Advertising Specialist: Digital advertising plays a crucial role in reaching target audiences effectively. Graduates can pursue careers as digital advertising specialists, where they design and manage online advertising campaigns, analyze ad performance, optimize ad placements, and maximize return on ad spend (ROAS).

5. SEO Specialist: Search engine optimization (SEO) is vital for improving website visibility and driving organic traffic. Graduates can work as SEO specialists, optimizing websites for search engines, conducting keyword research, implementing on-page and off-page SEO strategies, and monitoring website rankings and traffic.

6. E-commerce Manager: With the growth of online retail, e-commerce managers are in high demand. Graduates can take up roles where they manage and optimize online stores, oversee product listings, implement conversion optimization strategies, and drive online sales through effective digital marketing techniques.

7. Digital Marketing Consultant: Graduates with expertise in digital and social media marketing can work as consultants, providing strategic guidance and advice to businesses. They analyze market trends, develop customized digital marketing plans, provide training to marketing teams, and help businesses achieve their digital marketing objectives.

8. Market Research Analyst: The ability to analyze data and gain insights into consumer behavior is essential in digital marketing. Graduates can work as market research analysts, conducting market research studies, analyzing data, identifying market trends, and providing recommendations to inform marketing strategies.

9. Digital Entrepreneurship: Some graduates may choose to start their own digital marketing agencies or ventures. With their comprehensive knowledge of digital marketing strategies, graduates can offer services such as social media management, content creation, digital advertising, and SEO to clients.

10. Ph.D. and Research Opportunities: Graduates interested in pursuing an academic career or conducting research in the field of digital marketing can opt for further studies at the doctoral level. They can engage in research on emerging trends, consumer behavior, and the impact of digital technologies on marketing practices.