Master of Technology Innovation in Business
The University of Waikato in New Zealand offers a dynamic and cutting-edge program, the...
Master of Philosophy Marketing (Research)
Hamilton, Tauranga
INTAKE: Mar & Jul
Program Overview
The Master of Philosophy in Marketing (Research) at the University of Waikato is a specialized program aimed at developing advanced research skills and expertise in marketing. It offers opportunities for students to engage in independent research and contribute to the field of marketing.
Curriculum: The curriculum encompasses advanced studies in marketing theories, consumer behavior, marketing strategies, research methodologies, and a substantial research thesis or dissertation supervised by faculty members. It integrates theoretical knowledge with practical research approaches to enhance students' research capabilities.
Research Focus: The program emphasizes rigorous marketing research, allowing students to explore various marketing phenomena, consumer trends, branding, digital marketing, market analysis, strategic marketing, or any specialized area within marketing. Students conduct empirical research and contribute to marketing scholarship.
Industry Engagement: While primarily focused on academic research, opportunities for industry engagement exist. Collaboration with businesses, marketing agencies, market research firms, or participation in industry projects may involve applied marketing research, marketing strategies, or marketing campaigns.
Global Perspective: The Master of Philosophy in Marketing (Research) acknowledges the global dimensions of marketing. It explores international marketing, global consumer behavior, cross-cultural marketing, market entry strategies, or marketing in diverse cultural contexts, acknowledging the international impact of marketing strategies.
Location
Hamilton, Tauranga
Score
IELTS 6.5
Tuition Fee
NZD 36995
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 60% or higher in the previous academic degree.
English Language Proficiency:
- IELTS: Overall score of 6.5 or 7.0, with no band below 6.
- TOEFL: Overall score of 90 with no individual section below 21.
- PTE: Overall score of 58, with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Waikato in New Zealand offers a range of scholarships specifically tailored to support international students pursuing their academic aspirations. These scholarships are designed to recognize academic excellence, promote diversity, and assist students in overcoming financial barriers to education.
International Excellence Scholarship: This merit-based scholarship is awarded to high-achieving international students enrolling in undergraduate or postgraduate programs at the University of Waikato. The scholarship covers a portion of tuition fees and is renewable based on academic performance.
International Bursary: The International Bursary aims to support outstanding students by providing a financial contribution toward tuition fees for the first year of study at the university. It is available to eligible international students undertaking full-time undergraduate or postgraduate studies.
Sir Edmund Hillary Scholarship Programme: This prestigious scholarship program is designed for exceptional international students who demonstrate leadership potential and excel academically. Recipients receive financial assistance along with additional support for leadership development and networking opportunities.
Pacific Excellence Scholarship: Dedicated to students from Pacific countries, this scholarship recognizes academic achievement and provides financial support to cover a portion of tuition fees for selected undergraduate or postgraduate programs.
Country-Specific Scholarships: The University of Waikato offers scholarships tailored to students from specific countries or regions. These scholarships vary in criteria and eligibility, aiming to support students from diverse backgrounds and nationalities.
Research Scholarships: For international students pursuing research degrees (Ph.D. or Master's by Research), the university offers various scholarships to support their research endeavors. These scholarships provide financial assistance, allowing students to focus on their studies and contribute to groundbreaking research initiatives at the university.
Graduates from the Master of Philosophy in Marketing (Research) program at the University of Waikato have diverse career pathways in sectors that value advanced expertise in marketing research, analysis, and strategy development.
Marketing Research Analyst: Professionals can work as marketing research analysts, conducting market research, analyzing consumer behavior, and providing insights to companies for product development, market entry strategies, or branding decisions.
Marketing Consultant: Graduates may work as marketing consultants, providing expertise to businesses on marketing strategies, market segmentation, digital marketing, or assisting in developing effective marketing campaigns.
Brand Manager: Professionals can pursue careers as brand managers, responsible for managing and enhancing brand identity, creating brand strategies, and overseeing brand communication for companies.
Market Analyst/Strategist: Graduates may work as market analysts or strategists, analyzing market trends, evaluating competition, and developing strategic plans to enhance market presence and competitiveness.
Digital Marketing Specialist: Professionals can specialize in digital marketing, working on online marketing strategies, social media marketing, content creation, search engine optimization (SEO), or digital advertising.
Consumer Behavior Analyst: Graduates may work as consumer behavior analysts, studying consumer trends, preferences, and behaviors to help businesses tailor their marketing efforts effectively.
Market Researcher for NGOs/Think Tanks: Professionals can work for non-profit organizations, think tanks, or research institutions, conducting market research for social causes, public policy analysis, or community development.
Product Manager: Graduates may pursue roles as product managers, overseeing product development, market positioning, and marketing strategies for specific products or services.
Entrepreneur/Startup Founder: Professionals can become entrepreneurs, starting their own marketing firms, digital marketing agencies, or launching startups focusing on innovative marketing solutions.
Academic/Researcher: Graduates can opt for careers in academia or research institutions, contributing to marketing education, conducting advanced research, and publishing research papers in esteemed journals.
