MSc International Hospitality and Tourism Management
The MSc International Hospitality and Tourism Management program at Northumbria Univers...
Northumbria - City Campus
INTAKE: September
The MSc Marketing program with Study Abroad at Northumbria University is designed to provide students with a comprehensive understanding of marketing theories, strategies, and practices while offering them the unique opportunity to immerse themselves in an international learning environment. Through a combination of rigorous academic study and an overseas study experience, students gain valuable insights into global marketing trends, enhance their cross-cultural communication skills, and develop a global mindset.
Core Marketing Concepts: The program covers essential marketing concepts, including consumer behavior, market research, branding, digital marketing, and strategic marketing management. Students acquire a solid foundation in marketing theory and learn to apply these concepts to real-world marketing challenges.
Study Abroad Experience: The program offers students the opportunity to study abroad at one of Northumbria University's partner institutions. This international experience allows students to explore marketing practices in a different cultural and business context, broaden their perspectives, and develop a global network of contacts.
Digital Marketing and Analytics: The program focuses on the increasing importance of digital marketing in today's business landscape. Students delve into digital marketing strategies, social media marketing, search engine optimization, and data analytics. They gain practical skills in using digital marketing tools and technologies to create effective marketing campaigns and measure their impact.
Market Research and Analysis: The program emphasizes the significance of market research in understanding consumer behavior and making informed marketing decisions. Students learn how to design and conduct market research studies, analyze data, and extract valuable insights to drive marketing strategies and tactics.
Branding and Communication: The program explores the principles of branding and effective communication strategies. Students learn how to develop and manage brands, create compelling marketing messages, and engage with target audiences through various channels, including traditional and digital media.
International Marketing Perspective: The program offers insights into the global aspects of marketing, including international market entry strategies, cross-cultural marketing, and global consumer trends. Students develop a global perspective and gain the skills required to develop marketing strategies for international markets.
Northumbria - City Campus
IELTS 6.5
£ 19500
Postgraduate Entry Requirements:
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Northumbria University is dedicated towards providing support and opportunities for international students to pursue their education. The university offers a range of scholarships specifically designed to assist international students with their tuition fees and living expenses. These scholarships recognize academic excellence, leadership potential, and contribution to the community.
Graduates of the MSc Marketing program with Study Abroad have excellent career prospects in diverse marketing roles, both domestically and internationally.
International Marketing Manager: Graduates can pursue managerial positions with a focus on international marketing, developing and implementing marketing strategies to enter and expand into global markets.
Digital Marketing Specialist: Graduates can specialize in digital marketing, managing online marketing campaigns, optimizing websites for search engines, and leveraging social media platforms to reach target audiences.
Market Research Analyst: Graduates can work as market research analysts, conducting market research studies, analyzing data, and providing insights to support marketing decision-making on a global scale.
Brand Manager: Graduates can work in brand management roles, developing and implementing branding strategies, managing brand portfolios, and ensuring brand consistency across various marketing channels in an international context.
International Business Development Executive: Graduates can pursue careers in international business development, identifying and capitalizing on business opportunities in global markets, and expanding the organization's international presence.
Marketing Consultant: Graduates can work as marketing consultants, providing strategic marketing advice and solutions to businesses operating in different countries and cultures.