MSc International Hospitality and Tourism Management
The MSc International Hospitality and Tourism Management program at Northumbria Univers...
MSc Marketing with advanced practice
Northumbria - City Campus
INTAKE: Jan & Sept
Program Overview
The MSc Marketing program with Advanced Practice at Northumbria University is designed to provide students with an in-depth understanding of marketing theories, strategies, and practices while offering additional opportunities for practical application through an extended work placement or a consultancy project. This advanced practice component allows students to gain valuable industry experience and develop their professional skills, making them highly sought-after by employers.
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Core Marketing Concepts: The program covers essential marketing concepts, including consumer behavior, market research, branding, digital marketing, and strategic marketing management. Students acquire a solid foundation in marketing theory and learn to apply these concepts to real-world marketing challenges.
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Advanced Practice Placement: The program includes an extended work placement or a consultancy project, offering students the opportunity to apply their marketing knowledge and skills in a real business environment. This placement allows students to gain hands-on experience, build professional networks, and enhance their employability.
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Digital Marketing and Analytics: The program focuses on the ever-growing significance of digital marketing in the contemporary business landscape. Students delve into digital marketing strategies, social media marketing, search engine optimization, and data analytics. They gain practical skills in using digital marketing tools and technologies to create effective marketing campaigns and measure their impact.
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Market Research and Analysis: The program emphasizes the importance of market research in understanding consumer behavior and making informed marketing decisions. Students learn how to design and conduct market research studies, analyze data, and extract valuable insights to drive marketing strategies and tactics.
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Branding and Communication: The program explores the principles of branding and effective communication strategies. Students learn how to develop and manage brands, create compelling marketing messages, and engage with target audiences through various channels, including traditional and digital media.
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International Marketing: The program offers insights into the global aspects of marketing, including international market entry strategies, cross-cultural marketing, and global consumer trends. Students develop a global perspective and gain the skills required to develop marketing strategies for international markets.
Location
Northumbria - City Campus
Score
IELTS 6.5
Tuition Fee
£ 19500
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Northumbria University is dedicated towards providing support and opportunities for international students to pursue their education. The university offers a range of scholarships specifically designed to assist international students with their tuition fees and living expenses. These scholarships recognize academic excellence, leadership potential, and contribution to the community.
- Northumbria Global Scholarship: The Northumbria Global Scholarship is a merit-based scholarship available to international undergraduate and postgraduate students. It provides a partial tuition fee reduction of up to £6,000 for the first year of study. The scholarship is awarded based on academic achievement, and applicants are automatically considered upon applying for a full-time course at Northumbria University.
- Vice-Chancellor's International Scholarship: The Vice-Chancellor's International Scholarship is a prestigious scholarship offered to exceptional international students enrolling in a postgraduate taught program. It provides a tuition fee reduction of up to £2,500. The scholarship is competitive, and applicants are assessed based on academic achievement, personal statement, and references.
- Country-Specific Scholarships: Northumbria University also offers scholarships specific to certain countries or regions. These scholarships aim to attract high-achieving students from specific countries or regions and provide financial support for their studies at Northumbria University. The eligibility criteria and application process vary depending on the specific scholarship.
- External Scholarships: International students may be eligible for external scholarships provided by government bodies, organizations, or foundations in their home countries. These scholarships are external to the university but can be used to support studies at Northumbria University.
Graduates of the MSc Marketing program with Advanced Practice have excellent career prospects in a wide range of marketing roles.
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Marketing Manager: Graduates can pursue managerial positions, overseeing marketing activities, developing marketing strategies, and leading marketing teams within organizations across industries.
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Digital Marketing Specialist: Graduates can specialize in digital marketing, managing online marketing campaigns, optimizing websites for search engines, and leveraging social media platforms to reach target audiences.
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Market Research Analyst: Graduates can work as market research analysts, conducting market research studies, analyzing data, and providing insights to support marketing decision-making.
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Brand Manager: Graduates can work in brand management roles, developing and implementing branding strategies, managing brand portfolios, and ensuring brand consistency across various marketing channels.
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Advertising and Promotion Manager: Graduates can pursue careers in advertising and promotion, creating and executing marketing campaigns, managing advertising budgets, and monitoring campaign effectiveness.
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International Marketing Specialist: Graduates with a focus on international marketing can work in roles that involve developing and implementing marketing strategies for international markets, understanding cultural nuances, and adapting marketing messages to global audiences.
