MSc International Hospitality and Tourism Management
The MSc International Hospitality and Tourism Management program at Northumbria Univers...
Northumbria - City Campus
INTAKE: September
The MSc Marketing program at Northumbria University is designed to provide students with a comprehensive understanding of marketing theories, strategies, and practices in the contemporary business environment. Through a combination of theoretical knowledge and practical application, students develop the skills and expertise necessary to excel in marketing roles across industries.
Core Marketing Concepts: The program covers essential marketing concepts, including consumer behavior, market research, branding, digital marketing, and strategic marketing management. Students gain a solid foundation in marketing theory and learn to apply these concepts to real-world marketing challenges.
Digital Marketing and Analytics: The program focuses on the increasingly important role of digital marketing in today's business landscape. Students learn about digital marketing strategies, social media marketing, search engine optimization, and data analytics. They gain practical skills in using digital marketing tools and technologies to create effective marketing campaigns and measure their impact.
Market Research and Analysis: The program emphasizes the importance of market research in understanding consumer behavior and making informed marketing decisions. Students learn how to design and conduct market research studies, analyze data, and extract valuable insights to drive marketing strategies and tactics.
Branding and Communication: The program explores the principles of branding and effective communication strategies. Students learn how to develop and manage brands, create compelling marketing messages, and engage with target audiences through various channels, including traditional and digital media.
International Marketing: The program offers insights into the global aspects of marketing, including international market entry strategies, cross-cultural marketing, and global consumer trends. Students develop a global perspective and gain the skills required to develop marketing strategies for international markets.
Industry Engagement and Practical Experience: The program includes opportunities for industry engagement, such as guest lectures, workshops, and company visits. Students also have the option to undertake a marketing internship, gaining valuable hands-on experience and building professional networks within the marketing industry.
Northumbria - City Campus
IELTS 6.5
£ 19000
Postgraduate Entry Requirements:
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Northumbria University is dedicated towards providing support and opportunities for international students to pursue their education. The university offers a range of scholarships specifically designed to assist international students with their tuition fees and living expenses. These scholarships recognize academic excellence, leadership potential, and contribution to the community.
Graduates of the MSc Marketing program have excellent career prospects in a wide range of marketing roles.
Marketing Manager: Graduates can pursue managerial positions, overseeing marketing activities, developing marketing strategies, and leading marketing teams within organizations across industries.
Digital Marketing Specialist: Graduates can specialize in digital marketing, managing online marketing campaigns, optimizing websites for search engines, and leveraging social media platforms to reach target audiences.
Market Research Analyst: Graduates can work as market research analysts, conducting market research studies, analyzing data, and providing insights to support marketing decision-making.
Brand Manager: Graduates can work in brand management roles, developing and implementing branding strategies, managing brand portfolios, and ensuring brand consistency across various marketing channels.
Advertising and Promotion Manager: Graduates can pursue careers in advertising and promotion, creating and executing marketing campaigns, managing advertising budgets, and monitoring campaign effectiveness.
International Marketing Specialist: Graduates with a focus on international marketing can work in roles that involve developing and implementing marketing strategies for international markets, understanding cultural nuances, and adapting marketing messages to global audiences.