Master of Technology Innovation in Business
The University of Waikato in New Zealand offers a dynamic and cutting-edge program, the...
Master of Management Studies - Public Relations
Hamilton
INTAKE: Feb, Jul & Nov
Program Overview
The Master of Management Studies in Public Relations at the University of Waikato is an esteemed program tailored for individuals aspiring to excel in the dynamic field of public relations. This program offers a comprehensive understanding of strategic communication, reputation management, stakeholder engagement, and crisis communication within the context of PR.
Curriculum: The program's curriculum is strategically designed to cover various facets of public relations. It includes courses in strategic communication management, media relations, PR ethics, crisis communication, digital PR, and stakeholder engagement. Students engage in practical projects and case studies, applying PR theories to real-world scenarios.
Research Focus: University of Waikato emphasizes a strong research focus within the Master of Management Studies in Public Relations program. Students are encouraged to undertake research projects exploring PR trends, communication strategies, reputation management, and the impact of PR campaigns. This research-oriented approach nurtures critical thinking and analytical skills, enabling students to contribute innovative solutions to PR challenges.
Industry Engagement: The program maintains robust connections with PR agencies, organizations, and industry professionals. Students benefit from guest lectures, industry projects, and internships, gaining practical insights and networking opportunities. This engagement bridges the gap between theory and industry practices, preparing students for roles in the PR sector.
Global Perspective: Recognizing the global nature of PR, the program adopts a global perspective. It delves into international PR practices, cross-cultural communication, and global media landscapes. Students gain insights into diverse global PR strategies, preparing them for careers in a globalized communication environment.
Location
Hamilton
Score
IELTS 6.5
Tuition Fee
NZD 36130
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 60% or higher in the previous academic degree.
English Language Proficiency:
- IELTS: Overall score of 6.5 or 7.0, with no band below 6.
- TOEFL: Overall score of 90 with no individual section below 21.
- PTE: Overall score of 58, with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Waikato in New Zealand offers a range of scholarships specifically tailored to support international students pursuing their academic aspirations. These scholarships are designed to recognize academic excellence, promote diversity, and assist students in overcoming financial barriers to education.
International Excellence Scholarship: This merit-based scholarship is awarded to high-achieving international students enrolling in undergraduate or postgraduate programs at the University of Waikato. The scholarship covers a portion of tuition fees and is renewable based on academic performance.
International Bursary: The International Bursary aims to support outstanding students by providing a financial contribution toward tuition fees for the first year of study at the university. It is available to eligible international students undertaking full-time undergraduate or postgraduate studies.
Sir Edmund Hillary Scholarship Programme: This prestigious scholarship program is designed for exceptional international students who demonstrate leadership potential and excel academically. Recipients receive financial assistance along with additional support for leadership development and networking opportunities.
Pacific Excellence Scholarship: Dedicated to students from Pacific countries, this scholarship recognizes academic achievement and provides financial support to cover a portion of tuition fees for selected undergraduate or postgraduate programs.
Country-Specific Scholarships: The University of Waikato offers scholarships tailored to students from specific countries or regions. These scholarships vary in criteria and eligibility, aiming to support students from diverse backgrounds and nationalities.
Research Scholarships: For international students pursuing research degrees (Ph.D. or Master's by Research), the university offers various scholarships to support their research endeavors. These scholarships provide financial assistance, allowing students to focus on their studies and contribute to groundbreaking research initiatives at the university.
Graduates of the Master of Management Studies in Public Relations program at the University of Waikato possess a specialized skill set that opens doors to diverse and influential career opportunities in the field of public relations and related sectors.
Public Relations Manager or Director: Many graduates pursue careers as PR managers or directors in corporations, PR agencies, or non-profit organizations. They oversee PR strategies, manage media relations, and shape public perception of brands or organizations.
Corporate Communications Specialist: Professionals can work as corporate communications specialists, responsible for internal and external communication strategies, crisis management, and maintaining consistent corporate messaging.
Media Relations Manager: Graduates may work as media relations managers, serving as liaisons between organizations and the media, managing press releases, and handling media inquiries.
Digital PR Specialist: Professionals skilled in PR can work in digital PR roles, managing online reputation, social media PR campaigns, and online brand perception.
PR Consultant: Graduates may work as PR consultants, providing expertise to organizations on PR strategies, crisis communication, and reputation management.
Public Affairs Specialist: Professionals can specialize in public affairs, managing relationships with government entities, regulatory bodies, and advocacy groups on behalf of organizations.
Event Manager/Coordinator: Graduates may pursue roles as event managers or coordinators, organizing PR events, product launches, and promotional activities.
Community Relations Manager: Professionals can work in community relations, building relationships between organizations and local communities, managing community outreach programs, and social responsibility initiatives.
Content Strategist or Creator: Graduates can work as content strategists or creators, developing PR content, managing storytelling, and engaging audiences through various content channels.
