Master of Technology Innovation in Business
The University of Waikato in New Zealand offers a dynamic and cutting-edge program, the...
Master of Management Studies - Marketing
Hamilton
INTAKE: Feb, Jul & Nov
Program Overview
The Master of Management Studies in Marketing at the University of Waikato is a prestigious program aimed at individuals aspiring to advance their expertise in marketing strategies, consumer behavior, and contemporary marketing practices. This program provides a comprehensive understanding of the dynamic marketing landscape and equips students with strategic marketing skills.
Curriculum: The program's curriculum is thoughtfully designed to cover various aspects of marketing. It includes courses in strategic marketing management, consumer behavior, digital marketing, branding, market research, and marketing analytics. Students engage in practical projects and case studies, applying marketing theories to real-world scenarios.
Research Focus: University of Waikato emphasizes a strong research focus within the Master of Management Studies in Marketing program. Students are encouraged to undertake research projects exploring marketing trends, consumer insights, market segmentation strategies, and innovative marketing approaches. This research-oriented approach nurtures critical thinking and analytical skills, enabling students to contribute innovative solutions to marketing challenges.
Industry Engagement: The program maintains robust connections with industries and marketing professionals. Students benefit from guest lectures, industry projects, and internships, gaining practical insights and networking opportunities. This engagement bridges the gap between theory and industry practices, preparing students for dynamic roles in the marketing field.
Global Perspective: Recognizing the global nature of marketing, the program adopts a global perspective. It examines international marketing strategies, cross-cultural consumer behavior, and global market trends. Students gain insights into diverse global markets and marketing practices, preparing them for careers in a globalized business environment.
Location
Hamilton
Score
IELTS 6.5
Tuition Fee
NZD 36130
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 60% or higher in the previous academic degree.
English Language Proficiency:
- IELTS: Overall score of 6.5 or 7.0, with no band below 6.
- TOEFL: Overall score of 90 with no individual section below 21.
- PTE: Overall score of 58, with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Waikato in New Zealand offers a range of scholarships specifically tailored to support international students pursuing their academic aspirations. These scholarships are designed to recognize academic excellence, promote diversity, and assist students in overcoming financial barriers to education.
International Excellence Scholarship: This merit-based scholarship is awarded to high-achieving international students enrolling in undergraduate or postgraduate programs at the University of Waikato. The scholarship covers a portion of tuition fees and is renewable based on academic performance.
International Bursary: The International Bursary aims to support outstanding students by providing a financial contribution toward tuition fees for the first year of study at the university. It is available to eligible international students undertaking full-time undergraduate or postgraduate studies.
Sir Edmund Hillary Scholarship Programme: This prestigious scholarship program is designed for exceptional international students who demonstrate leadership potential and excel academically. Recipients receive financial assistance along with additional support for leadership development and networking opportunities.
Pacific Excellence Scholarship: Dedicated to students from Pacific countries, this scholarship recognizes academic achievement and provides financial support to cover a portion of tuition fees for selected undergraduate or postgraduate programs.
Country-Specific Scholarships: The University of Waikato offers scholarships tailored to students from specific countries or regions. These scholarships vary in criteria and eligibility, aiming to support students from diverse backgrounds and nationalities.
Research Scholarships: For international students pursuing research degrees (Ph.D. or Master's by Research), the university offers various scholarships to support their research endeavors. These scholarships provide financial assistance, allowing students to focus on their studies and contribute to groundbreaking research initiatives at the university.
Graduates of the Master of Management Studies in Marketing program at the University of Waikato possess a diverse skill set that opens doors to various rewarding career paths in the field of marketing and related sectors.
Marketing Manager or Director: Many graduates pursue careers as marketing managers or directors, overseeing marketing strategies, brand development, and campaign execution for companies or agencies.
Digital Marketing Specialist or Manager: Professionals with expertise in marketing can work in digital marketing roles, managing online campaigns, SEO/SEM, social media marketing, and content strategies to enhance brand visibility.
Product Manager: Graduates may work as product managers, responsible for developing and launching new products, conducting market research, and managing the product life cycle.
Brand Manager: Professionals can specialize as brand managers, focusing on building and maintaining brand identity, creating brand strategies, and ensuring consistent brand messaging.
Market Research Analyst or Consultant: Graduates may pursue roles as market research analysts, conducting research, analyzing market trends, and providing insights to guide marketing strategies and decision-making.
Advertising Manager or Media Planner: Professionals skilled in marketing can work in advertising or media planning, creating advertising campaigns, managing media budgets, and selecting advertising channels.
Public Relations (PR) Specialist: Graduates may work in PR roles, managing relationships with media, planning PR campaigns, and shaping public perception of brands or organizations.
E-commerce Manager: Professionals may specialize in e-commerce, managing online sales platforms, optimizing user experience, and implementing online marketing strategies.
Content Marketing Manager: Graduates can work as content marketing managers, developing content strategies, overseeing content creation, and managing content distribution channels.
