MSc International Hospitality and Tourism Management
The MSc International Hospitality and Tourism Management program at Northumbria Univers...
MSc Digital Marketing with advanced practice
Northumbria - City Campus
INTAKE: September
Program Overview
The MSc Digital Marketing program at Northumbria University is designed to equip students with advanced knowledge and skills in digital marketing, preparing them for successful careers in this rapidly evolving field. The program incorporates a unique advanced practice module, providing students with the opportunity to gain valuable industry experience and enhance their employability.
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Core Digital Marketing Concepts: The program covers essential concepts and techniques in digital marketing, including search engine optimization (SEO), social media marketing, content marketing, pay-per-click (PPC) advertising, email marketing, web analytics, and mobile marketing. Students gain a comprehensive understanding of these areas, enabling them to develop effective digital marketing strategies.
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Advanced Digital Marketing Strategies: The program delves into advanced digital marketing strategies and tactics, equipping students with the knowledge and skills to design and implement complex digital marketing campaigns. Students learn how to leverage emerging trends and technologies to achieve business objectives and gain a competitive edge.
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Data-Driven Decision Making: The program emphasizes the use of data analytics and insights to drive digital marketing decision making. Students learn how to collect and analyze data, interpret key metrics, and derive actionable insights to optimize campaign performance and improve ROI.
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Digital Marketing Planning and Strategy: The program focuses on developing strategic digital marketing plans aligned with organizational goals. Students learn how to conduct market research, identify target audiences, develop positioning strategies, and create integrated digital marketing campaigns that resonate with customers.
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Advanced Practice Module: The program offers an advanced practice module that allows students to gain industry experience and enhance their practical skills. Students have the opportunity to work on real-world projects, collaborate with industry professionals, and apply their knowledge in a professional setting. This experience provides valuable insights into the practical application of digital marketing strategies and enhances employability.
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Guest Lectures and Industry Engagement: The program provides opportunities for students to interact with industry experts through guest lectures, workshops, and networking events. This exposure to industry professionals and practitioners allows students to stay updated with the latest trends, gain industry insights, and build valuable connections.
Location
Northumbria - City Campus
Score
IELTS 6.5
Tuition Fee
£ 22000
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program.Some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Northumbria University is dedicated towards providing support and opportunities for international students to pursue their education. The university offers a range of scholarships specifically designed to assist international students with their tuition fees and living expenses. These scholarships recognize academic excellence, leadership potential, and contribution to the community.
- Northumbria Global Scholarship: The Northumbria Global Scholarship is a merit-based scholarship available to international undergraduate and postgraduate students. It provides a partial tuition fee reduction of up to £6,000 for the first year of study. The scholarship is awarded based on academic achievement, and applicants are automatically considered upon applying for a full-time course at Northumbria University.
- Vice-Chancellor's International Scholarship: The Vice-Chancellor's International Scholarship is a prestigious scholarship offered to exceptional international students enrolling in a postgraduate taught program. It provides a tuition fee reduction of up to £2,500. The scholarship is competitive, and applicants are assessed based on academic achievement, personal statement, and references.
- Country-Specific Scholarships: Northumbria University also offers scholarships specific to certain countries or regions. These scholarships aim to attract high-achieving students from specific countries or regions and provide financial support for their studies at Northumbria University. The eligibility criteria and application process vary depending on the specific scholarship.
- External Scholarships: International students may be eligible for external scholarships provided by government bodies, organizations, or foundations in their home countries. These scholarships are external to the university but can be used to support studies at Northumbria University.
Graduates of the MSc Digital Marketing program with advanced practice have excellent career prospects in various digital marketing roles.
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Digital Marketing Manager: Graduates can pursue managerial positions, leading digital marketing teams, overseeing campaigns, and driving online brand presence and customer engagement.
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Digital Marketing Strategist: Graduates can work as strategists, developing comprehensive digital marketing strategies aligned with business objectives, customer insights, and market trends.
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E-commerce Manager: Graduates can specialize in e-commerce, managing online sales platforms, optimizing user experience, and implementing digital marketing strategies to drive online sales and revenue.
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Digital Analyst: Graduates can work as data analysts, analyzing digital marketing data, deriving insights, and providing recommendations for improving campaign performance and driving business growth.
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Content Marketing Manager: Graduates can specialize in content marketing, developing and executing content strategies that attract and engage target audiences across various digital channels.
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Digital Consultant: Graduates can work as consultants, providing expertise and guidance to organizations seeking to enhance their digital marketing strategies, improve online presence, and drive customer acquisition.
