MSc International Hospitality and Tourism Management
The MSc International Hospitality and Tourism Management program at Northumbria Univers...
MSc Digital Marketing with study abroad
Northumbria - City Campus
INTAKE: September
Program Overview
The MSc Digital Marketing program at Northumbria University is designed to equip students with a deep understanding of digital marketing strategies and tactics, enabling them to navigate the ever-changing digital landscape and harness its potential for business growth. The program incorporates cutting-edge industry insights and hands-on experience to develop students into highly skilled digital marketing professionals.
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Core Digital Marketing Concepts: The program covers essential digital marketing concepts, including search engine optimization (SEO), social media marketing, content marketing, pay-per-click (PPC) advertising, email marketing, and data analytics. Students gain a comprehensive understanding of each aspect, enabling them to develop integrated digital marketing strategies.
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Digital Consumer Behavior: The program explores the behavior and preferences of digital consumers. Students learn how to analyze consumer data, understand online purchasing patterns, and apply consumer insights to tailor marketing campaigns that resonate with target audiences.
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Digital Strategy Development: The program focuses on developing effective digital marketing strategies. Students learn how to identify business objectives, conduct market research, evaluate competitor landscapes, and devise data-driven strategies that align with organizational goals.
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Social Media and Content Marketing: The program emphasizes the role of social media and content marketing in engaging audiences and building brand awareness. Students learn how to create compelling content, manage social media channels, and leverage influencer marketing to enhance brand visibility and customer engagement.
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Data Analytics and Insights: The program equips students with the skills to analyze digital marketing data using various tools and techniques. They learn how to interpret data, measure campaign performance, and extract actionable insights to optimize marketing strategies and drive business growth.
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Study Abroad Experience: The program offers an enriching study abroad opportunity, enabling students to gain international exposure and explore the global digital marketing landscape. This experience allows students to understand diverse consumer behaviors, cultural nuances, and emerging digital trends, enhancing their cross-cultural competence and global perspectives.
Location
Northumbria - City Campus
Score
IELTS 6.5
Tuition Fee
£ 22000
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Northumbria University is dedicated towards providing support and opportunities for international students to pursue their education. The university offers a range of scholarships specifically designed to assist international students with their tuition fees and living expenses. These scholarships recognize academic excellence, leadership potential, and contribution to the community.
- Northumbria Global Scholarship: The Northumbria Global Scholarship is a merit-based scholarship available to international undergraduate and postgraduate students. It provides a partial tuition fee reduction of up to £6,000 for the first year of study. The scholarship is awarded based on academic achievement, and applicants are automatically considered upon applying for a full-time course at Northumbria University.
- Vice-Chancellor's International Scholarship: The Vice-Chancellor's International Scholarship is a prestigious scholarship offered to exceptional international students enrolling in a postgraduate taught program. It provides a tuition fee reduction of up to £2,500. The scholarship is competitive, and applicants are assessed based on academic achievement, personal statement, and references.
- Country-Specific Scholarships: Northumbria University also offers scholarships specific to certain countries or regions. These scholarships aim to attract high-achieving students from specific countries or regions and provide financial support for their studies at Northumbria University. The eligibility criteria and application process vary depending on the specific scholarship.
- External Scholarships: International students may be eligible for external scholarships provided by government bodies, organizations, or foundations in their home countries. These scholarships are external to the university but can be used to support studies at Northumbria University.
Graduates of the MSc Digital Marketing program with a study abroad experience have excellent career prospects in a variety of digital marketing roles.
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Digital Marketing Manager: Graduates can pursue managerial positions, overseeing digital marketing strategies, coordinating campaigns, and driving online brand presence and customer engagement.
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Social Media Manager: Graduates can work as social media managers, responsible for managing and optimizing social media channels, developing content strategies, and engaging with target audiences.
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SEO Specialist: Graduates can specialize in search engine optimization, helping organizations improve their website visibility, organic rankings, and online presence.
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Digital Marketing Analyst: Graduates can work as data analysts, utilizing digital marketing data to derive insights, measure campaign effectiveness, and provide data-driven recommendations for improving marketing strategies.
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Content Marketing Strategist: Graduates can specialize in content marketing, developing and implementing content strategies that drive brand awareness, lead generation, and customer engagement.
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Digital Marketing Consultant: Graduates can work as consultants, providing expertise to businesses seeking guidance on digital marketing strategies, campaign optimization, and technology implementation.
