Master of Management (Marketing)

Postgraduate Entry Requirements

Academic Qualifications: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 50% or higher in the previous academic degree.

English Language Proficiency:

• IELTS: Overall score of 6.5 or 7.0, with no band below 6.
• TOEFL: Overall score of 90 with no individual section below 19.
• PTE: Overall score of 58, with a minimum of 50 in each section.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Massey University in New Zealand is supporting the academic aspirations of international students through various scholarship opportunities. These scholarships are designed to recognize academic excellence, support students in need, and foster a diverse and inclusive learning environment.

International Excellence Scholarships: Massey University offers International Excellence Scholarships aimed at high-achieving international students. These scholarships recognize outstanding academic performance and provide financial assistance to recipients pursuing undergraduate or postgraduate studies at the university.

Vice-Chancellor's High Achiever Scholarship: This prestigious scholarship is awarded to international students who demonstrate exceptional academic abilities and leadership qualities. Recipients receive financial support to aid their educational expenses during their time at Massey University.

College-Specific Scholarships: Several colleges within Massey University offer specific scholarships tailored to students in various fields of study. These scholarships often target excellence in a particular discipline or support students facing financial constraints.

Accommodation Scholarships: To assist international students with accommodation expenses, the university provides specific scholarships or grants dedicated to supporting students residing in on-campus accommodations.

External Funding Opportunities: Massey University encourages international students to explore external funding sources, including government scholarships, non-profit organizations, and private sponsors. The university provides guidance and support to students in seeking out these external funding opportunities.

Graduates of Massey University's Master of Management (Marketing) program possess specialized marketing skills and strategic acumen, opening diverse career pathways in the dynamic field of marketing.

Marketing Manager: Graduates can pursue careers as marketing managers, leading marketing teams, developing strategies, overseeing campaigns, and analyzing market trends to drive business growth.

Brand Manager: Careers as brand managers are possible, where graduates develop and maintain brand identity, plan branding strategies, and manage brand portfolios for companies.

Digital Marketing Specialist: With expertise in digital marketing, graduates can work as digital marketing specialists, focusing on online campaigns, social media marketing, SEO, content marketing, and digital analytics.

Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data, interpreting market trends, and providing insights to assist companies in making informed business decisions.

Advertising Manager/Strategist: Careers in advertising management or strategy are possible, where graduates create and manage advertising campaigns, devise communication strategies, and work with creative teams to execute campaigns.

Product Manager: Graduates can pursue careers as product managers, overseeing the development, marketing, and profitability of products or services within organizations.

Marketing Consultant: With their expertise, graduates can work as marketing consultants, providing advice and strategies to businesses on improving marketing effectiveness, market positioning, and customer engagement.

Public Relations Specialist: Careers in public relations are possible, where graduates can work as PR specialists, managing communication between organizations and the public, enhancing brand image and reputation.

E-commerce Manager: With knowledge in e-commerce strategies, graduates can work as e-commerce managers, overseeing online sales platforms, optimizing user experience, and driving online revenue.

Market Analyst: Graduates can work as market analysts, examining industry trends, competitive landscapes, and consumer behavior to provide insights for business planning and decision-making.

Social Media Manager: With expertise in social media, graduates can work as social media managers, creating and managing social media strategies, content calendars, and engaging with audiences.

Customer Relationship Manager: Careers as customer relationship managers are possible, where graduates focus on building and managing relationships with customers, enhancing customer satisfaction, and retention.

Event Marketing Manager: Graduates can work as event marketing managers, planning and executing marketing strategies for events, conferences, or promotional activities.

Market Development Manager: With a focus on market expansion, graduates can work as market development managers, identifying new markets, creating entry strategies, and driving growth initiatives.