Master of Business Studies (Communication) (Research)

Palmerston North

 

INTAKE: Jul & Feb

Program Overview

Massey University offers a distinguished Master of Business Studies (Communication) (Research) program, designed to equip students with advanced knowledge and skills in the field of business communication. This program combines theoretical foundations with practical research methodologies, preparing graduates for dynamic careers in communication-related roles across various industries.

Curriculum: The Master of Business Studies (Communication) (Research) curriculum at Massey University is structured to provide a comprehensive understanding of business communication theories, strategies, and practices. Core courses cover areas such as corporate communication, digital media, strategic communication management, branding, and crisis communication. Additionally, students delve into research methodologies, enhancing their abilities to conduct in-depth investigations and analyses in the realm of business communication.

Research Focus: The program places a strong emphasis on research, fostering a culture of academic inquiry and critical thinking. Students engage in research projects, allowing them to explore contemporary issues and trends within business communication. The curriculum integrates practical research components, enabling students to develop analytical skills and contribute new insights to the field through their research endeavors.

Industry Engagement: Massey University maintains robust connections with industry partners, offering students opportunities for practical application of their learning. The Master of Business Studies (Communication) (Research) program collaborates with businesses, organizations, and industry professionals, providing students with internships, industry projects, and networking opportunities. This engagement exposes students to real-world scenarios, enhancing their understanding of industry needs and practices.

Global Perspective: The program embraces a global outlook, acknowledging the significance of cross-cultural communication in today's interconnected business landscape. Massey University welcomes a diverse cohort of students, fostering an environment where global perspectives and experiences are valued. Additionally, the curriculum integrates components that address global communication challenges, preparing graduates to navigate communication complexities in international business settings.

Pollster Education

Location

Palmerston North

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

NZD 35450

Postgraduate Entry Requirements

Academic Qualifications: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 50% or higher in the previous academic degree.

English Language Proficiency:

  • IELTS: Overall score of 6.5 or 7.0, with no band below 6.
  • TOEFL: Overall score of 90 with no individual section below 19.
  • PTE: Overall score of 58, with a minimum of 50 in each section.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Massey University in New Zealand is supporting the academic aspirations of international students through various scholarship opportunities. These scholarships are designed to recognize academic excellence, support students in need, and foster a diverse and inclusive learning environment.

International Excellence Scholarships: Massey University offers International Excellence Scholarships aimed at high-achieving international students. These scholarships recognize outstanding academic performance and provide financial assistance to recipients pursuing undergraduate or postgraduate studies at the university.

Vice-Chancellor's High Achiever Scholarship: This prestigious scholarship is awarded to international students who demonstrate exceptional academic abilities and leadership qualities. Recipients receive financial support to aid their educational expenses during their time at Massey University.

College-Specific Scholarships: Several colleges within Massey University offer specific scholarships tailored to students in various fields of study. These scholarships often target excellence in a particular discipline or support students facing financial constraints.

Accommodation Scholarships: To assist international students with accommodation expenses, the university provides specific scholarships or grants dedicated to supporting students residing in on-campus accommodations.

External Funding Opportunities: Massey University encourages international students to explore external funding sources, including government scholarships, non-profit organizations, and private sponsors. The university provides guidance and support to students in seeking out these external funding opportunities.

Graduates of Massey University's Master of Business Studies (Communication) (Research) program possess a diverse skill set and in-depth knowledge that prepares them for a wide array of career opportunities in the field of business communication.

Corporate Communication Specialist: Graduates can pursue roles as corporate communication specialists within various industries. They manage internal and external communications, develop communication strategies, and ensure cohesive messaging across different platforms and stakeholders.

Public Relations Manager: With their expertise in communication strategies and crisis management, graduates can excel as public relations managers. They handle media relations, create PR campaigns, and maintain a positive public image for organizations.

Marketing Communications Manager: Careers in marketing communications await graduates as they can undertake roles as marketing communications managers. They oversee advertising, branding, and promotional activities, ensuring effective communication of marketing messages to target audiences.

Digital Media Strategist: Proficiency in digital communication strategies allows graduates to explore roles as digital media strategists. They create and execute digital communication plans, manage social media platforms, and analyze digital trends to enhance brand visibility.

Research Analyst or Consultant: Given their research-oriented background, graduates can pursue careers as research analysts or consultants. They conduct market research, analyze consumer behavior, and provide insights to organizations for informed decision-making.

Content Development Specialist: Graduates can work as content development specialists, creating compelling content for various mediums such as websites, blogs, and publications. They ensure that content aligns with brand messaging and resonates with the target audience.

Corporate Training and Development: With their communication and research expertise, graduates can enter corporate training and development roles. They design and deliver training programs focusing on effective communication strategies within organizations.

Consultancy and Freelancing: Some graduates may choose to work independently as communication consultants or freelancers. They offer their expertise to businesses for communication audits, strategy development, or project-based assignments.

Academic and Research Positions: For those inclined towards academia, opportunities exist in universities or research institutions. Graduates can pursue roles as lecturers, researchers, or pursue further academic qualifications like a Ph.D.


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