Master of Agribusiness (Research)
Massey University, situated in New Zealand, offers a comprehensive Master of Agribusine...
Master of Business Studies (Marketing) (Research)
Auckland
INTAKE: Jul & Feb
Program Overview
The Master of Business Studies (Marketing) (Research) program at Massey University is a specialized academic program aiming to provide advanced knowledge and research skills in marketing. It is designed to prepare students for careers in marketing research, academia, or specialized marketing roles across various industries.
Curriculum: Massey University's Master of Business Studies (Marketing) (Research) curriculum covers advanced topics in marketing strategy, consumer behavior, marketing analytics, brand management, digital marketing, and marketing research methodologies. The program emphasizes research methodologies and analysis techniques relevant to marketing studies.
Research Focus: The program places a strong emphasis on research within marketing. Students engage in comprehensive research projects exploring marketing strategies, consumer preferences, market trends, digital marketing innovations, or emerging trends in marketing practices. This research-centric approach fosters critical thinking and analytical skills specific to the field of marketing.
Industry Engagement: Massey University fosters industry connections for students through collaborations with marketing agencies, businesses, market research firms, and industry experts. These connections provide opportunities for internships, industry projects, and engagements with professionals, offering practical exposure to real-world marketing practices.
Global Perspective: The Master of Business Studies (Marketing) (Research) program integrates a global perspective by examining international marketing practices, cross-cultural marketing, global consumer behavior, and the impact of globalization on marketing strategies. It prepares graduates to understand marketing in a global context, addressing international marketing challenges and practices.
Location
Auckland
Score
IELTS 6.5
Tuition Fee
NZD 35450
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 50% or higher in the previous academic degree.
English Language Proficiency:
- IELTS: Overall score of 6.5 or 7.0, with no band below 6.
- TOEFL: Overall score of 90 with no individual section below 19.
- PTE: Overall score of 58, with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Massey University in New Zealand is supporting the academic aspirations of international students through various scholarship opportunities. These scholarships are designed to recognize academic excellence, support students in need, and foster a diverse and inclusive learning environment.
International Excellence Scholarships: Massey University offers International Excellence Scholarships aimed at high-achieving international students. These scholarships recognize outstanding academic performance and provide financial assistance to recipients pursuing undergraduate or postgraduate studies at the university.
Vice-Chancellor's High Achiever Scholarship: This prestigious scholarship is awarded to international students who demonstrate exceptional academic abilities and leadership qualities. Recipients receive financial support to aid their educational expenses during their time at Massey University.
College-Specific Scholarships: Several colleges within Massey University offer specific scholarships tailored to students in various fields of study. These scholarships often target excellence in a particular discipline or support students facing financial constraints.
Accommodation Scholarships: To assist international students with accommodation expenses, the university provides specific scholarships or grants dedicated to supporting students residing in on-campus accommodations.
External Funding Opportunities: Massey University encourages international students to explore external funding sources, including government scholarships, non-profit organizations, and private sponsors. The university provides guidance and support to students in seeking out these external funding opportunities.
Graduates of Massey University's Master of Business Studies (Marketing) (Research) program possess advanced marketing knowledge and research skills, preparing them for diverse and specialized roles in marketing research, academia, and various industries.
Marketing Research Analyst: Graduates can pursue careers as marketing research analysts, conducting market research, analyzing consumer behavior, and providing insights to shape marketing strategies.
Brand Manager/Strategist: Graduates can work as brand managers or strategists, overseeing brand development, creating marketing campaigns, and managing brand identity and positioning.
Digital Marketing Specialist: Graduates can specialize in digital marketing, focusing on online strategies, social media marketing, SEO, content creation, and digital analytics for businesses.
Market Analyst/Consultant: Graduates can work as market analysts or consultants, analyzing market trends, identifying opportunities, and advising companies on market entry strategies or product positioning.
Consumer Insights Manager: Graduates can specialize in consumer insights, interpreting consumer data, understanding market preferences, and guiding companies in making informed marketing decisions.
Academician/Professor: With a research focus, graduates can pursue academic careers as marketing professors or academicians, teaching marketing courses, conducting research, and contributing to the field's knowledge.
Product Development Manager: Graduates can work as product development managers, leading the development and launch of new products, analyzing market needs, and managing product life cycles.
Marketing Communications Manager: Graduates can become marketing communications managers, overseeing advertising, PR campaigns, and communication strategies to promote brands or products.
