MSc Digital Marketing

Postgraduate Entry Requirements:

• Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
• English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
  • IELTS: A minimum overall score of 6.5 with no individual component below 6.
• Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Northumbria University is dedicated towards providing support and opportunities for international students to pursue their education. The university offers a range of scholarships specifically designed to assist international students with their tuition fees and living expenses. These scholarships recognize academic excellence, leadership potential, and contribution to the community.

1. Northumbria Global Scholarship: The Northumbria Global Scholarship is a merit-based scholarship available to international undergraduate and postgraduate students. It provides a partial tuition fee reduction of up to £6,000 for the first year of study. The scholarship is awarded based on academic achievement, and applicants are automatically considered upon applying for a full-time course at Northumbria University.
2. Vice-Chancellor's International Scholarship: The Vice-Chancellor's International Scholarship is a prestigious scholarship offered to exceptional international students enrolling in a postgraduate taught program. It provides a tuition fee reduction of up to £2,500. The scholarship is competitive, and applicants are assessed based on academic achievement, personal statement, and references.
3. Country-Specific Scholarships: Northumbria University also offers scholarships specific to certain countries or regions. These scholarships aim to attract high-achieving students from specific countries or regions and provide financial support for their studies at Northumbria University. The eligibility criteria and application process vary depending on the specific scholarship.
4. External Scholarships: International students may be eligible for external scholarships provided by government bodies, organizations, or foundations in their home countries. These scholarships are external to the university but can be used to support studies at Northumbria University. 

Graduates of the MSc Digital Marketing program at Northumbria University have a wide range of exciting career prospects.

1. Digital Marketing Manager: Graduates can pursue roles as digital marketing managers, overseeing the development and implementation of digital marketing strategies for organizations. They are responsible for managing campaigns, analyzing performance, and driving digital growth.

2. Social Media Manager: Graduates can work as social media managers, responsible for managing social media channels, creating engaging content, and implementing social media strategies to build brand presence and engage with audiences.

3. Digital Advertising Specialist: Graduates can specialize in digital advertising, working as digital advertising managers or specialists. They plan and execute targeted digital ad campaigns, optimize performance, and ensure effective allocation of advertising budgets.

4. SEO Specialist: Graduates can specialize in search engine optimization (SEO), helping organizations improve their organic search rankings and visibility. They optimize website content, conduct keyword research, and implement SEO strategies to drive organic traffic.

5. Content Marketing Manager: Graduates can work as content marketing managers, responsible for developing and implementing content strategies that align with brand objectives and engage target audiences. They oversee content creation, distribution, and performance analysis.

6. Web Analytics Manager: Graduates can pursue roles as web analytics managers, utilizing data analysis tools to measure website performance, track user behavior, and provide insights for website optimization and marketing decision making.

7. E-commerce Manager: Graduates can work as e-commerce managers, overseeing online sales platforms, optimizing user experience, and driving conversion rates through digital marketing strategies.