Master of Arts (Thesis)
The University of Canterbury (UC) in New Zealand is renowned for its academic excellenc...
Master of Commerce - Marketing
Christchurch
INTAKE: Jul & Feb
Program Overview
The University of Canterbury offers a distinguished Master of Commerce (MCom) in Marketing program designed to equip students with advanced knowledge and skills in strategic marketing, consumer behavior, market research, and brand management.
Curriculum: The MCom in Marketing curriculum at the University of Canterbury encompasses a comprehensive array of courses covering marketing strategy, digital marketing, consumer psychology, market analysis, and brand management. Students gain theoretical foundations and practical insights into contemporary marketing practices and techniques.
Research Focus: The program emphasizes research-driven learning, encouraging students to engage in research projects focusing on marketing-related topics. Students explore areas such as consumer trends, market segmentation, digital marketing analytics, and marketing innovations. Faculty mentorship guides students in conducting empirical research contributing to marketing knowledge.
Industry Engagement: The University of Canterbury facilitates strong connections between academia and industry within the marketing field. The program collaborates with marketing agencies, corporations, and industry professionals to offer students internships, industry projects, and exposure to real-world marketing strategies, fostering practical skills and networking opportunities.
Global Perspective: The Master of Commerce in Marketing program at the University of Canterbury integrates a global perspective by addressing international marketing strategies, cross-cultural consumer behavior, and the impact of globalization on marketing practices. Students analyze diverse marketing environments worldwide, preparing them to work in global marketing roles or in positions requiring an understanding of international consumer behavior.
Location
Christchurch
Score
IELTS 6.5
Tuition Fee
NZD 52500
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 50% or higher in the previous academic degree.
English Language Proficiency:
- IELTS: Overall score of 6.5 or 7.0, with no band below 6.
- TOEFL: Overall score of 90 with no individual section below 19.
- PTE: Overall score of 58, with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Canterbury is dedicated to providing support to international students through various scholarship programs designed to recognize academic excellence, diversity, and specific areas of achievement. These scholarships aim to ease the financial burden and promote educational opportunities for talented individuals from around the world.
UC International First Year Scholarships: Geared towards high-achieving international students beginning their first year of study at UC. These scholarships acknowledge exceptional academic performance and assist students in their initial year of education at the university.
UC Master's Scholarships: For high-achieving international students pursuing Master's degrees at UC. These scholarships provide financial support to assist students in their postgraduate studies and promote research excellence.
UC Doctoral Scholarships: Aimed at international students undertaking Ph.D. studies at UC. These scholarships offer financial assistance and opportunities for research excellence in various fields of study.
Specific Field Scholarships: Additionally, UC offers specialized scholarships catering to students entering specific fields or disciplines. These scholarships encourage innovation and excellence in targeted areas of study.
Graduates from the University of Canterbury's Master of Commerce (MCom) in Marketing program possess a diverse skill set, blending strategic marketing knowledge with analytical abilities, enabling them to pursue rewarding career paths in various sectors.
Marketing Manager/Strategist: Graduates can work as marketing managers or strategists, developing marketing plans, overseeing campaigns, and implementing strategies to promote products or services, ensuring alignment with organizational objectives.
Brand Manager: With expertise in brand management, graduates can become brand managers, responsible for maintaining brand identity, developing brand strategies, and enhancing brand value through effective marketing campaigns.
Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data, conducting consumer surveys, and providing insights to organizations to support decision-making and product development.
Digital Marketing Specialist: With skills in digital marketing, graduates can specialize in online marketing roles, managing digital campaigns, SEO, social media marketing, and leveraging digital channels to reach target audiences effectively.
Product Manager: Graduates can become product managers, overseeing the development, marketing, and performance of specific products or product lines, ensuring products meet market needs and align with business goals.
Advertising Account Executive: Graduates can pursue roles as advertising account executives, working in advertising agencies, managing client accounts, developing advertising campaigns, and ensuring effective communication between clients and agency teams.
Public Relations Specialist: Graduates can work as public relations specialists, managing communication strategies, building relationships with stakeholders, and shaping public perception of organizations through effective PR campaigns.
