Master of Arts (Thesis)
The University of Canterbury (UC) in New Zealand is renowned for its academic excellenc...
Master of Strategic Communication
Christchurch
INTAKE: February
Program Overview
The Master of Strategic Communication program at the University of Canterbury (UC) equips students with comprehensive knowledge and skills in strategic communication, preparing them for diverse roles in the dynamic field of communication.
Curriculum: The curriculum integrates theoretical foundations with practical applications, covering areas such as communication strategy development, digital media, public relations, crisis communication, and stakeholder engagement. Students explore case studies and undertake projects to gain hands-on experience.
Research Focus: The program emphasizes research in strategic communication methodologies, enabling students to analyze communication trends, consumer behavior, and media landscapes. They develop critical research skills to address contemporary communication challenges.
Industry Engagement: UC fosters strong ties with industry partners, providing students with opportunities for internships, guest lectures, and industry projects. Engagement with professionals and organizations enhances students' practical understanding of strategic communication practices.
Global Perspective: The program incorporates a global perspective by examining international communication practices, cultural contexts, and global media trends. Students learn to navigate diverse cultural landscapes and understand the impact of global communication strategies.
Location
Christchurch
Score
IELTS 6.5
Tuition Fee
NZD 46350
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 50% or higher in the previous academic degree.
English Language Proficiency:
- IELTS: Overall score of 6.5 or 7.0, with no band below 6.
- TOEFL: Overall score of 90 with no individual section below 19.
- PTE: Overall score of 58, with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Canterbury is dedicated to providing support to international students through various scholarship programs designed to recognize academic excellence, diversity, and specific areas of achievement. These scholarships aim to ease the financial burden and promote educational opportunities for talented individuals from around the world.
UC International First Year Scholarships: Geared towards high-achieving international students beginning their first year of study at UC. These scholarships acknowledge exceptional academic performance and assist students in their initial year of education at the university.
UC Master's Scholarships: For high-achieving international students pursuing Master's degrees at UC. These scholarships provide financial support to assist students in their postgraduate studies and promote research excellence.
UC Doctoral Scholarships: Aimed at international students undertaking Ph.D. studies at UC. These scholarships offer financial assistance and opportunities for research excellence in various fields of study.
Specific Field Scholarships: Additionally, UC offers specialized scholarships catering to students entering specific fields or disciplines. These scholarships encourage innovation and excellence in targeted areas of study.
Graduates from the Master of Strategic Communication program at the University of Canterbury (UC) possess a versatile skill set that enables them to pursue various rewarding career paths in the field of communication and related sectors.
Public Relations Specialist: Graduates can work as public relations specialists, managing communication between organizations and the public, handling media relations, crisis communication, and creating strategic communication plans.
Digital Media Manager: They can pursue roles as digital media managers, overseeing digital marketing strategies, content creation, social media management, and utilizing digital platforms to effectively engage audiences.
Communication Strategist: Graduates may become communication strategists, devising communication plans, conducting market research, and providing consultancy services to organizations for effective communication strategies.
Corporate Communication Manager: They can work as corporate communication managers, handling internal and external communication within organizations, maintaining brand reputation, and fostering positive relationships.
Media Relations Officer: Graduates may opt for roles as media relations officers, working with media outlets, writing press releases, coordinating interviews, and managing communication during events or product launches.
