MSc Finance
The MSc Finance program at Aberystwyth University is designed to provide students with ...
Aberystwyth Business School
INTAKE: Jan & Sept
The MBA in International Marketing at Aberystwyth University is designed to equip students with the knowledge and skills necessary to navigate the complexities of global markets and effectively promote products and services across diverse cultures. The program combines core business principles with specialized modules focused on international marketing strategies, consumer behavior, market research, and digital marketing.
Business Fundamentals: The program provides students with a solid foundation in core business disciplines such as strategic management, finance, marketing management, operations, and leadership. Students gain a comprehensive understanding of business functions, enabling them to integrate marketing principles into overall business strategies.
International Marketing Strategies: The program offers specialized modules that delve into the intricacies of international marketing. Students study topics such as global market entry strategies, international branding, product localization, pricing strategies, and cross-cultural marketing communications. They develop the skills to formulate and implement effective marketing strategies in diverse international markets.
Consumer Behavior and Market Research: The program emphasizes the importance of understanding consumer behavior and conducting market research in international marketing. Students learn how to analyze consumer insights, conduct market segmentation, and develop targeted marketing campaigns to meet the unique needs and preferences of diverse consumer segments across different countries.
Digital Marketing and Social Media: The program equips students with the knowledge and skills to leverage digital marketing channels and social media platforms in the global marketplace. They explore topics such as search engine optimization (SEO), social media marketing, online advertising, content marketing, and data analytics. Students learn how to develop and implement digital marketing strategies to reach global audiences effectively.
International Business Environment: The program provides insights into the international business environment and its impact on marketing strategies. Students study topics such as global trade policies, cultural differences, ethical considerations, and legal frameworks that shape international marketing decisions. They develop a strategic mindset to navigate the challenges and opportunities of operating in diverse international markets.
Industry Engagement and Practical Projects: The program offers opportunities for industry engagement and practical learning. Students participate in real-world projects, case studies, and simulations, collaborating with industry partners to develop marketing strategies and solve marketing challenges. These experiences enhance their practical skills and industry connections.
Aberystwyth Business School
IELTS 6.5
£ 16800
Postgraduate Entry Requirements:
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Aberystwyth University offers a range of scholarships and financial aid opportunities to support international students in their pursuit of higher education. These scholarships recognize academic excellence, promote diversity, and assist students in managing their educational expenses.
It is important to note that scholarship availability, criteria, and application deadlines may change from year to year.
Graduates of the MBA in International Marketing program at Aberystwyth University have excellent career prospects in various sectors.
International Marketing Manager: Graduates can work as international marketing managers, responsible for developing and executing marketing strategies in global markets. They can lead teams, conduct market research, manage international advertising campaigns, and drive brand awareness and sales growth internationally.
Market Research Analyst: Graduates can pursue careers as market research analysts, specializing in gathering and analyzing market data to identify market trends, consumer insights, and competitive intelligence. They can provide valuable market intelligence to organizations to support effective decision-making.
Global Brand Manager: Graduates can work as global brand managers, responsible for managing and positioning brands in international markets. They can develop brand strategies, oversee brand communications, and ensure brand consistency across different cultures and regions.
Digital Marketing Specialist: Graduates can pursue roles as digital marketing specialists, focusing on leveraging digital channels and technologies to reach global audiences. They can manage digital marketing campaigns, optimize online presence, and analyze data to drive targeted marketing efforts.
International Sales Manager: Graduates can work as international sales managers, responsible for driving sales growth in international markets. They can develop sales strategies, establish distribution networks, manage international sales teams, and foster relationships with global clients and partners.
Consultant or Entrepreneur: Graduates can become marketing consultants or entrepreneurs, providing marketing advisory services to businesses expanding into international markets. They can offer expertise in international market entry strategies, marketing planning, and global branding.