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Post Baccalaureate Diploma in Marketing

Kamloops, British Columbia

 

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Program Overview

Thompson Rivers University (TRU) offers a Post Baccalaureate Diploma in Marketing for individuals seeking to advance their knowledge and skills in marketing. This diploma program is designed to equip students with practical and theoretical knowledge in marketing and its various aspects, such as advertising, sales, brand management, digital marketing, and market research.

The program's duration is one year, and it comprises ten courses, including two required courses and eight elective courses. The required courses are Marketing Management and Marketing Research, and students can choose from a wide range of elective courses based on their interests and career goals.

Here are some of the elective courses that students can choose from:

  1. Digital Marketing: This course covers topics such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, and email marketing.

  2. Consumer Behavior: This course examines the psychological and social factors that influence consumer behavior and decision-making processes.

  3. Sales Management: This course covers sales techniques, sales forecasting, and salesforce management.

  4. Brand Management: This course explores the process of creating, developing, and managing brands.

  5. Advertising: This course covers the principles and practices of advertising, including media planning, copywriting, and creative development.

  6. Retail Management: This course covers the management of retail operations, including store design, inventory management, and customer service.

  7. International Marketing: This course examines the challenges and opportunities of marketing in a global context, including cultural differences, legal and ethical issues, and market entry strategies.

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Location

Kamloops, British Columbia

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Score

6.5

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Tuition Fee

CAD 21100

To be eligible for admission to a postgraduate program at TRU, students must meet the following requirements:

  1. Bachelor's Degree: Students must have a bachelor's degree or equivalent from a recognized institution.

  2. English Language Proficiency: International students must demonstrate English language proficiency by providing scores from one of the following tests: TOEFL (minimum score of 92 iBT), IELTS (minimum score of 7 overall), or equivalent.

  3. Program-Specific Requirements: Some programs have additional requirements such as work experience, specific grades in certain subjects, or a portfolio. It is important to check the program-specific requirements before applying.

It is important to note that meeting the minimum requirements does not guarantee admission to TRU. Admission to TRU is competitive, and meeting the minimum requirements only makes a student eligible to apply.

Postgraduate Programs: 

  • International students: CAD $18,000 to CAD $32,005 depending on the course per year.

Application Fee : CAD $ 100

Thompson Rivers University (TRU) is a public research university located in Kamloops, British Columbia, Canada. It is a popular destination for international students seeking higher education in Canada. However, studying at TRU can be expensive, and many students may find it difficult to afford the cost of tuition and living expenses. Fortunately, there are several scholarships available for international students at TRU. In this article, we will provide you with a breakdown of the various scholarship options available at TRU.

International Student Award of Excellence

The International Student Award of Excellence is a scholarship awarded to international undergraduate students who have demonstrated academic excellence. The scholarship is valued at CAD $12,000 and is renewable for up to three years. To be eligible for this scholarship, students must have a minimum GPA of 3.5 and must be registered in a full-time undergraduate program at TRU.

Graduate Entrance Scholarship

The Graduate Entrance Scholarship is a scholarship awarded to international graduate students who have demonstrated academic excellence. The scholarship is valued at CAD $5,000 and is renewable for up to two years. To be eligible for this scholarship, students must have a minimum GPA of 3.67 and must be registered in a full-time graduate program at TRU.

TRU International Baccalaureate Scholarship

The TRU International Baccalaureate Scholarship is a scholarship awarded to international students who have completed an International Baccalaureate (IB) program with a minimum score of 30. The scholarship is valued at CAD $5,000 and is renewable for up to four years. To be eligible for this scholarship, students must be registered in a full-time undergraduate program at TRU.

TRU World Global Citizen Scholarship

The TRU World Global Citizen Scholarship is a scholarship awarded to international students who have demonstrated leadership skills and a commitment to community service. The scholarship is valued at CAD $2,000 and is renewable for up to four years. To be eligible for this scholarship, students must be registered in a full-time undergraduate program at TRU.

TRU World Diversity Scholarship

The TRU World Diversity Scholarship is a scholarship awarded to international students who have demonstrated a commitment to promoting diversity and inclusivity. The scholarship is valued at CAD $2,000 and is renewable for up to four years. To be eligible for this scholarship, students must be registered in a full-time undergraduate program at TRU.

Graduates of the Post Baccalaureate Diploma in Marketing program are equipped with the necessary skills and knowledge to pursue various career opportunities in marketing. Some of the job titles that graduates can pursue include:

  1. Marketing Coordinator: Marketing coordinators work with marketing managers to develop and implement marketing campaigns, manage social media platforms, and analyze market research data.

  2. Brand Manager: Brand managers are responsible for developing and managing brand strategies, including advertising, packaging, and product development.

  3. Digital Marketing Specialist: Digital marketing specialists are responsible for developing and implementing digital marketing strategies, including SEO, SEM, and social media marketing.

  4. Market Research Analyst: Market research analysts collect and analyze data to help companies make informed decisions about marketing strategies, product development, and customer satisfaction.

  5. Advertising Account Manager: Advertising account managers work with clients to develop and implement advertising campaigns, manage budgets, and ensure that campaign goals are met.

  6. Sales Manager: Sales managers are responsible for managing sales teams, developing sales strategies, and analyzing sales data.

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