Master of Arts (Thesis)
The University of Canterbury (UC) in New Zealand is renowned for its academic excellenc...
Master of Business - Marketing
Christchurch
INTAKE: Jul & Feb
Program Overview
The Master of Business (MBus) in Marketing program at the University of Canterbury (UC) offers an immersive education in strategic marketing, consumer behavior, branding, and market analysis, preparing students for dynamic roles in the evolving field of marketing.
Curriculum: UC's Master of Business in Marketing presents a comprehensive curriculum covering essential marketing principles, market research methodologies, digital marketing strategies, consumer psychology, branding, and marketing analytics. The coursework integrates theoretical knowledge with practical applications, case studies, and hands-on projects, providing students with a deep understanding of contemporary marketing practices.
Research Focus: The program emphasizes a research-oriented approach, allowing students to explore current marketing trends, conduct research inquiries, and contribute to the advancement of marketing strategies. Students have opportunities to investigate areas such as consumer behavior, market segmentation, digital marketing innovations, or marketing communications.
Industry Engagement: University of Canterbury values industry connections and practical experiences. The Marketing program encourages industry engagement through internships, collaborative projects, and partnerships with businesses, enabling students to gain real-world insights into marketing practices and develop industry-relevant skills.
Global Perspective: UC promotes a global outlook within its academic programs. The Marketing program fosters discussions on global marketing strategies, cross-cultural consumer behavior, international market entry, and the impact of globalization on marketing. This exposure prepares students to navigate diverse international marketing landscapes.
Location
Christchurch
Score
IELTS 6.5
Tuition Fee
NZD 35000
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 50% or higher in the previous academic degree.
English Language Proficiency:
- IELTS: Overall score of 6.5 or 7.0, with no band below 6.
- TOEFL: Overall score of 90 with no individual section below 19.
- PTE: Overall score of 58, with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Canterbury is dedicated to providing support to international students through various scholarship programs designed to recognize academic excellence, diversity, and specific areas of achievement. These scholarships aim to ease the financial burden and promote educational opportunities for talented individuals from around the world.
UC International First Year Scholarships: Geared towards high-achieving international students beginning their first year of study at UC. These scholarships acknowledge exceptional academic performance and assist students in their initial year of education at the university.
UC Master's Scholarships: For high-achieving international students pursuing Master's degrees at UC. These scholarships provide financial support to assist students in their postgraduate studies and promote research excellence.
UC Doctoral Scholarships: Aimed at international students undertaking Ph.D. studies at UC. These scholarships offer financial assistance and opportunities for research excellence in various fields of study.
Specific Field Scholarships: Additionally, UC offers specialized scholarships catering to students entering specific fields or disciplines. These scholarships encourage innovation and excellence in targeted areas of study.
Graduates of the Master of Business (MBus) in Marketing program from the University of Canterbury (UC) possess diverse skills and specialized knowledge in marketing strategies, enabling them to pursue various rewarding career opportunities in the field of marketing.
Marketing Manager: Careers as marketing managers involve planning, implementing, and overseeing marketing strategies and campaigns to promote products or services and drive business growth.
Brand Manager: Graduates can work as brand managers, responsible for managing brand identities, developing brand strategies, and maintaining brand consistency across various marketing channels.
Digital Marketing Specialist: Roles in digital marketing involve utilizing online platforms and digital channels to execute marketing campaigns, optimize web presence, and engage with target audiences.
Market Research Analyst: Careers in market research involve analyzing consumer trends, conducting surveys, and interpreting data to provide insights for strategic marketing decisions.
Product Marketing Manager: Graduates may work as product marketing managers, responsible for developing and implementing strategies to market and launch new products into the market.
Advertising Account Executive: Roles in advertising involve liaising with clients, developing advertising campaigns, and ensuring effective communication between clients and advertising agencies.
Public Relations Specialist: Careers in public relations focus on managing the public image of organizations, handling media relations, and creating communication strategies to maintain a positive brand image.
Social Media Manager: Graduates can pursue roles as social media managers, responsible for managing and creating content for social media platforms to engage audiences and enhance brand visibility.
Market Development Manager: Roles in market development involve identifying new market opportunities, analyzing consumer needs, and developing strategies to expand market presence.
Marketing Consultant: Careers as marketing consultants involve providing expert advice and strategies to businesses or clients on marketing tactics, market entry, or brand positioning.
E-commerce Manager: Graduates may work as e-commerce managers, overseeing online sales platforms, optimizing user experience, and driving online sales strategies.
